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If you set up a ListBuilder (also known as a sign-up box) through Benchmark
Email, you'll notice that at the bottom you'll see an envelope and something
that says “Benchmark Subscribe: Trusted Email Marketing”. This
icon and phrasing represents the way we are not only protecting your reputation
as an email marketer, but showing your customers that you only follow the
very best email marketing practices.
When your customers see this symbol on your ListBuilder, here's
what it tells them:
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You only follow the very best email marketing
practices, period. As a Benchmark Email customer, you agree to not
only follow Benchmark's Opt-In email practices, but you are compliant
with the federal CANSPAM Act and the guidelines set by the ESPC (the
Email Sender and Provider Coalition). |
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You will not send to people who are not on your
Opt-In list, you will not bombard your subscribers with spam, and
you will not abuse the trust of your customers in any way, shape or
form. |
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If customers subscribe to your email or newsletter,
you will always give them an easy, realiable option if they no longer
want to receive emails from you. Since Benchmark Email puts an unsubscribe
link at the bottom of every single email you send, automatically placing
those unsubscribed customers on a “do not send” list,
your only task is to manage the customers who fail to follow procedure.
The Benchmark Subscribe logo shows that even if customers write to
you with the word “unsubscribe” in the subject line or
body of the email, you will take them off your email list within a
week, or a maximum of 10 days. |
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You always provide accurate, true contact information
in every single campaign, including where your business is located
and how your customers can reach you. |
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That you strive to build a true permission-based list, and will not,
under any circumstances, buy or rent a list, or scrape email addresses
off Websites. |
How Benchmark protects the reputation of our clients:
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Benchmark Email is a proud member of the Email
Sender and Provider Coalition (ESPC). This means that we belong to
an elite group of email marketing companies that go the extra mile
to protect their customers. We follow the ESPC's good email practices
guidelines, which dictate the use of good Opt-In procedures and clear
communication with email recipients. |
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Benchmark Email never takes on customers who
do not have Opt-In lists. This means that we turn away far more customers
than we sign up. But this ultimately protects the reputation of all
our clients, cutting back on abuse complaints and keeping our delivery
score high. |
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Benchmark has created its own set of good practices,
going well beyond that of other organizations. This includes encouraging
customers to practice Double Opt-In (also known as Closed Loop Opt-In),
a procedure used to verify a customer's subscription by sending them
an email with a confirmation link. |
Have an abuse complaint?
Do you feel that a Benchmark Email customer is emailing you unfairly? Are
you certain that you did not sign up to receive emails from one of our customers?
Benchmark takes all complaints extremely seriously. If you feel that one of
our customers is abusing their email marketing responsibilities, please email
us at service@bmesrv.com with the word "abuse" in the subject line.
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