Need details on how to send a successful email marketing
campaign? Here's everything you need to know.
If you break down any successful email marketing campaign,
you'll find more than one or two things that made it a hit. Everything
from targeting the audience to personalizing emails has probably played
a role. If your aim is to launch your own campaign with a high success
factor, you'll need to do some or all of the following:
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Target your emails to the right recipients
Most failed email marketing campaigns didn't work because
the sender treated every email recipient the same. The person who
loved blue wallpaper got the blanket email featuring the green wallpaper.
While the people who like green wallpaper were happy, the rest of
the email recipients were alienated. Don't make the same mistake.
Gather as much data as you can, from geographic location to customer
buying habits. Study that data and divide your list accordingly. If
you have a group of people who love one type of service you offer
and another group that couldn't care less, strategize accordingly. |
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Personalize your emails
Call your customers by name in emails if you can. Send your
emails from the same from address every time. The more personal you
can get, the easier it is to build trust. You'll also have a better
chance of your emails being opened and read. |
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Keep your layout simple
Don't overload your layout with flashy graphics, huge fonts
and other in-your-face items. Keep your layout clean and simple. Your
layout should look professional and easy to navigate. A overly busy
layout will turn your recipients off and send your email campaign
or newsletter right into the trash file. |
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Don't overload on copy
It's tempting to use three paragraphs to describe a product
you really love and think your customers should love as well. But
don't do it. Use small paragraphs and economy of language to cater
to the short time frame your customers have to go through all their
emails. If you have something you want to expand upon, link to the
rest of the story via a landing page on your site. |
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Include a call to action
What's the purpose sending an email touting products if you
don't ask your customers to do something beyond look? Your call to
action can do many things: ask customers to click on a link, ask customers
to fill out a survey, ask customers to make a purchase. Whatever call
to action you choose, just make sure you actually have one in the
emails you send. |
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Create a compelling subject line
Your subject line will make or break whether customers open
your email or delete it. Do your due diligence. Come up with an honest,
compelling subject line meant to grab the attention of your customers.
Avoid hot-button words and phrases like “make money!”
and “earn cash!”. Go for subject lines that pique the
recipient's curiosity, but tells the truth at the same time. |
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Keep these things in mind when you create and send your email campaigns.
While they won't necessarily guarantee that your permission-based campaign
will be a 100% smashing success, they'll certainly improve your open rates
and ROI.
