| |
 |
A recent survey by eROI shows
that more than 70% of b2b customers prefer to receive e-mails and
newsletters on Monday or Tuesday. |
| |
| |
|
The same eROI survey shows
that of b2b newsletters, 65% of subscribers unsubscribe when a newsletter
is not relevant. Meanwhile, 56% said they unsubscribe when a newsletter
comes with too much frequency. |
| |
| |
|
Today, eMarketer estimates
that there are 97 million active e-mail users in the US over the age
of 14. This number is expected to grow to 140 million by 2003 |
| |
| |
|
According to the American
Management Association, e-mail has overtaken the telephone as the
preferred method of communication among North Americans. |
| |
| |
|
eMarketer reports that in
2000, twice as many e-mails were sent than traditional pieces of mail. |
| |
| |
|
In 1999, e-mail
marketing was a $900 million industry with 400 billion e-mails
sent. By 2003, eMarketer estimates that this number will jump to $4.6
billion and 1.6 trillion e-mails. |
| |
| |
|
Jupiter Communications estimtes
that while paper-based campaigns receive only a 1 or 2% response rate
on average. E-mail campaigns have a response rate of between 5 and
15%. |
| |
| |
|
Forrester Research predicts
that US e-marketers will triple their e-mail
marketing budgets by 2004 |
| |
| |
|
Forrester Research found
that campaigns sent using customer house lists achieve a 10% click-through
rate. Of these click-throughs, 2% result in a purchase. |
| |
|
|
| |
|
A study by PricewaterhouseCoopers found
that more people go online for e-mail than to do research. Of those
surveyed, 75% of executives ay that e-mail will be their primary source
of business information by 2005 |
| |
|
|
| |
|
E-mail gets results fast. You should
expect to get 90% of your e-mail marketing results within 48 hours. |
