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| Create
New List |
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| Name of Contact List: |
Please select the name
for this contact list, examples might be Estate Agents or Boys
Shoes or whatever you choose that helps you realize the significance
of this contact list. |
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| Description of Contact List: |
Type a descriptive name
of the list, example, Summer Boys Shoe Lists is our list of customers
who have ordered boy shoes as of 6/21/03, etc |
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| Method of Creation: |
This
is the method used to create your Email List file. If you decide to
upload the file we recommend the following formats: 1)
If your file is coming from a spreadsheet like Excel then save the
file in .csv format (comma delimitted format),
2) If your file is coming
from a word processor like Microsoft Word then save as .txt file
again with the comma delimited option.
Make sure that both of your lists, whether
in the word processor or in the spreadsheet have descriptive headers
over the columns of data that you wish to import. Click to download
some examples of how we like to have your file formatted: Spreadsheet
File (excel) sample.csv if Text File (Word) sample.txt
And of course you can email it to us.
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| Upload
a File |
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| Upload a File: |
Please locate the file
on your computer or network that you would like to upload, this should
be your .txt (Word) or .csv (Excel) file saved in a comma delimited
format. |
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| Upload
Contact List |
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| Field Name: |
These are the descriptive
headers that the system has read from your file. They are a sign to
Benchmark how your list is organized. |
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| Field Type: |
String -
Any alphanumeric values
e.g Highland Street, Block 13 First_Name
- First Name of the Person
Last_Name - Last Name of the Person
Email - Email Address
Date_DMY - Date in Day/Month/Year
e.g. 25/12/2003
Date_MDY - Date in Month/Day/Year
e.g. 12/25/2003
True_False - Only True or False allowed
Numeric - Only numeric values allowed.
e.g. 2000
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| Advanced |
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| Field Name: |
These are the descriptive
headers that the system has read from your file. They are a sign to
Benchmark how your list is organized. |
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| Data Type: |
See above description
for Data Type. |
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| Default Value: |
This is the value that
you want to have appear within this record when you don't have any
other data to put in there. For example, suppose you had a list of
Athletic Directors with their names etc, but on part of the list you
did not have names, you could put in a default value of Athletic Director,
which would show up whenever their was no other data present. |
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| Email Preference: |
Please select in which
format you would like to send emails to this contact. If you are unsure
then select both and our system will detect whether they are able
to receive HTML if not it will send the related text file |
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| Status: |
By clicking the status
box this enables this address so that it is included in any campaigns
you send. If the box is unchecked then this contact will not get your
email |
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| Merge
Lists |
| Merge Lists |
You can combine/merge
any two contact lists that you have. If you choose two contact lists
that don't have the same filed names or types the system will try
and fill in the blanks for you, give it a try. |
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| Clean
Lists |
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| Unsubscribes: |
These are the email addresses
that have clicked on the link to be taken off your list. |
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| Soft Bounces: |
Sometimes for various
reasons like, server down or internet router down these emails will
not get through and thus are soft bounced. We call this soft because
the next time you send them they may go through. |
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| Hard Bounces: |
This is where the receiving
email server confirms that this email address is not valid. |
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| ListBuilder |
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| ListBuilder Name: |
This is the name you
should give a contact list you are creating that will hold all of
your prospect inquiries from your website. This is where you build
the HTML code to be inserted on your web pages where you want to automatically
capture prospects email information. |
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| ListBuilder Description: |
Be as descriptive as
possible, identifying which website and which information you are
gathering |
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| Contact List: |
Identify the already
created Contact List that will hold your information. If you have
not yet created a Contact List, you must do so before creating your
ListBuilder. |
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| I will supply my own Image: |
It is very important
that you are able to determine the exact path to your website for
the correct image to show up correctly. If you are unsure, please
contact your webmaster or administrator. Also, please use our test
feature. Please make sure your path is in the form of http://www |
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| Select one of our Images: |
By selecting one of our
images you don't need to worry about the location of the image URL
(location) since we provide that automatically in the HTML code you
will get from us. |
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| Your
ListBuilder Form |
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| Select if Yes: |
Click on the field that
you would like for the prospect to fill out online in your form |
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| Mandatory or Required Input
from Prospect: |
By selecting this option
you are requiring your web inquirers or prospects to input information
within this field. If they don't it will not complete. |
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| Label Your ListBuilder Form: |
This is the Form Label
that the web inquiry will see
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| Your
Subscription Method |
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| Which of the following two
option would you like to choose: |
You have the option to
immediately include inquiries into your database, which is called
single opt-in or you can choose that they receive an email, which
they then must click-on to agree to be included within your contact
list. |
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| If Sending an Email: |
If you wish to have your
prospects complete the Double Opt-in Process this is where you type
in that message that you wish for them to receive |
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| New Email
Layout |
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| New Email Layout Name: |
Please use a descriptive
name |
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| Use Contact List: |
You can create an email
layout template without selecting an email list. But before sending
you will need to go back and select a list. Also, if you doing an
personalization of your email layout, you need to identify your Contact
List |
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| Select
the Desired Email Layout |
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| Utilize Templates: |
Please select one of
our base templates as a starting point for you to create your email
layout |
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| Use Your Own HTML & Text
Template: |
With this option you
can pick your own HTML file that you may have already created or had
your designer create. This file can be uploaded into your Layout by
selecting the Browse button. In addition, you can also select a custom
text file you may have created. This text file will be delivered based
on the preferences for you email recipients. If you have selected
HTML or Text then Benchmark will first try and deliver the HTML if
that does not go through it will try the text, and it will use the
text file you have uploaded with your HTML file. If you prefer the
system to create a text file from your HTML file that is also possible.
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| From
and Subject Lines |
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| From: |
Clearly identify yourself.
Your email receipients like to know exactly who is sending them email
and what it is for. For example, say Promotion from John Smith Company.
You don't need to put in any email address the system handles that
automatically. |
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| Subject: |
This is the Subject Field
of your email. You are given the option of personalizing. You can
choose to add fields from your contact database. You could put in
First and Last Name, or as many fields you want. Keep in mind that
most email clients only accept 50 characters in the subject field.
Also, if you click on the Pls. forward to a friend this will
be added to the back of your email subject |
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| Review
Template Edit Text |
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| Enter URL Link Here : |
You have the option of
adding a link to your website or any other URL from within your e-mail.
To do so, type the desired URL in this field.. e.g. http://www.google.com. Leave blank if you do not want a link. |
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| Enter the Link Copy Here: |
Enter the copy that will
be displayed on the URL, e.g.Click Here To Visit Our Website |
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| Enter URL address of your
Image: |
You may add an image
to your email from your website. This is the address to access your
image from your website, e.g. http://www.google.com/images/logo.gif
Please note, the image must be on an existing web site in order to
upload it. You can not use an image from your hard drive. |
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| Destination of your URL when
image is clicked: |
This is where you want
the reader of your e-mail to go to if they click on the image. e.g.
http://www.google.com |
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| Description of your image
when mouse is rolled over image: |
This is a description
that shows up on the image when you move your computer mouse over
that image. |
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| Unsubscribe
Setting |
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| Link Message for Unsubscribe: |
Pick the sentence that
you would like displayed at the bottom of your email. This will allow
recipients of your campaign to automatically unsubscribe from your
list if they wish. |
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| Create
New Campaign |
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| Name of Campaign: |
Please be descriptive
in naming your email campaign |
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| Description of Campaign: |
Put in as detailed of
an explantion as you can as this will help you later on to identify
which campaign is which. |
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| Which Create Email Layout
to us: |
There is where you pick
the email layout that you would like to use with this Campaign. For
each Campaign there is a corresponding Email Layout that relates to
it. Also, there is a Contact List that relates to each Email Layout. |
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| Accompanying Contact List
to that Email Layout: |
This is not changeable
here. It is provided for your reference only. |
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| Change my Contact List to: |
We do not recommend changing
lists once you have created your layout. However, if your e-mail does
not include any personalization from the Contact List, then you can
specify a different contact list. |
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| Description of List: |
This is provided for
reference only and is not editable here. You need to go to your Email
List section of you wish to change the description. |
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| Campaign
Settings |
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| Click on the URL's you would
like to track: |
This is where you select
which links (URLs) you would like to keep track of. The clicking of
these links by your email receipients will be tracked and reported
on in the reports section of the site. |
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| Campaign
Reply Setting |
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| Forward Emails to: |
If one of your email
receipients happens to reply to your email by clicking the reply button,
or if they have an automatic reply, then, this is where you specify
the address you would like that reply email to go to. |
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| Auto Reply (box): |
If you want to automatically
reply to their reply you can click this box. |
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| Auto Reply Text: |
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| Test
Campaign |
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| Send test campaign to: |
This is the test email
address that you would like to send the email to. |
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| Or select test contact list: |
You can specify a list
if you wish. Remember, the list needs to be created in the Email List
section. |
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| Schedule
Campaign |
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| Schedule campaign for: |
You can schedule campaigns
up to a year in advance. All campaigns are sent based on EST. They
can be scheduled in 15 minute increments. |
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| Browse
Campaigns |
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| Draft: |
These are Campaigns that
you have setup but have not yet been scheduled. You may not have all
the details yet to schedule your campaign. All the preferences you
have selected have been saved. |
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| Scheduled: |
This is a Campaign that
you have assigned a specific time and date for the Campaign to start
sending. The Campaign at this stage is still editable. In fact, if
you wish to unschedule your campaign simply click on Save Unscheduled
before the Campaign starts to Send. |
| Sending: |
Once the Campaign is
in the Send mode it cannot be edited. |
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| Finished: |
Finished Campaigns are
not editable. It's important not to delete finished campaigns until
you have fully analyzed the reports relating to the Campaign. Once
the Campaign is deleted you will not be able to generate reports on
that campaign.
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| Campaign
Activity Summary |
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| Recipients: |
The total number of email
recipients in this campaign. |
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| Recipients who opened email: |
The number of email recipients
who actually opened your email |
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| Recipients who clicked any
link: |
The number of email recipients who clicked on any hyperlink in the email. |
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| Click-Through's: |
The number of email recipients who clicked on any hyperlink which you wanted to keep track of. |
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| Recipients who replied to
email: |
This is the number of
email recipients that replied to your email by clicking the reply
button. |
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| Recipients who Unsubscribed: |
The number of recipients
who clicked on the unsubscribe button. |
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| Add to Sub-lists: |
By clicking and confirming on this link you can automatically
create an additional Contact Email List. You can automatically
create a list of all the recipients who opened your email
in this campaign. You can create a list of recipients
who clicked on any link and or who clicked on one of your
trackable links. Also, you can get a list of the unsubscribes
if you wish. This is a very powerful feature as it allows
you to send follow-up campaigns easily. |
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| Click
Through Reports |
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| Click Through by Day: |
Measure the number of
click throughs on your campaign by day. |
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| Click Through by URL: |
Measure the number of
click throughs on your campaign by URL, (Uniform Resource Locator,
it's your link) |
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| Click Throughs by Day and
by URL: |
Get both of the above
in one report.
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| Contact
List Statistics |
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| Previously Unsubscribed: |
The number of users in the contact list who have opted to unsubscribe, but have not yet been cleaned from the list. These Contacts would be filtered from receiving any further emails. |
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| Total Filtered by User Preferences:
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The number of users whose mail preference does not match the campaign content. |
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| Total Mails Sent in this
Campaign: |
Total number of Emails in the contact list, less total of previously unsubscribed users and users whoes mail preferences do not match the campaign. These are the emails to whom the campaign has been sent. Email Bounces are included in this total, as these are determined only after the campaign has been delivered. Email Forwards are not included in this total. |
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| Total Bounced: |
Total of all bounced
emails both Hard and Soft. |
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| Hard Bounce: |
Emails addresses recognized
by the server as not valid. |
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| Soft Bounce: |
Email addressess recognized
by the server as not working right now, may work in the future. Reasons for this acould be - Server
is down, etc |
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| Total Mail Received: |
Total number of recipients who actually received the email.
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| Total Opened: |
Total number of the recipients
that actually opened and looked at the email. |
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| Total Unsubscribed: |
Total number of recipients
that have requested to be taken off the contact list via the unsubscribe
feature. |
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| Change
Password |
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| New Password: |
The new password for your account; |
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| Confirm Password |
Enter the new password again, for confirmation. |
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| My Profile |
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| Email: |
This is the email account to which all correspondence for the account will take place |
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