It’s not just a hippie new age inspired idea. Color has long had a huge role to play in global marketing departments simply because it’s one of the key tenets in subliminal marketing.

Subliminal marketing is about sending a non-verbal, non-textual message to your customers; a very discreet but direct feeling you relay to them about your product or service simply by the color choice of your product, logo, marketing materials, office schemes and more. In fact, about 80% of your visual information is relayed by color.

Luckily, for the small business, there are numerous marketing tactics to lean on in today’s digital world. However, word of mouth advertising is often held in higher regard than many traditional techniques, particularly by consumers. A study recently put out by the Word of Mouth Marketing Association showed that 49% of American consumers view it as credible. The Word of Mouth Marketing Association may have more skin in the game than most, but this does make sense at a primal level: people trust the word of friends and peers over companies.

What can’t you do with a smartphone these days? People use their mobile devices to find their way with turn-by-turn directions, read eBooks, share social updates and everything under the sun. Some of today’s devices are so advanced that they make the average PC look primitive by comparison. You can do a lot with a smartphone and, thanks to Google, we can now add making direct purchases to the list.

Last December, Twitter launched a new interface with the familiar goal of “enhancing the user experience.” At the same time, it announced its very own brand pages, a feature marketers had been anxiously awaiting for quite a while. Bing and Coca-Cola were among the test group fortunate enough to first get their hands on these enhanced profiles, and from the looks of it, they could be available to the whole business community very soon.

Absolutely every business needs a YouTube channel with its own video hosted there. A video about your business, with your company face, is critical if you want to inspire interest and trust.