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Hal Licino

Harley-Davidson: Dominating Motorcycling Pop Culture

Jul 22 2014, 06:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun As brand marketers we are all seeking an engaged consumer base which is loyal to our products, but it can be argued that no matter how successful we may be at this task we can never reach the zenith of consumer engagement demonstrated by the venerable American motorcycle manufacturer Harley-Davidson. Harley enthusiasts are maniacally loyal to the brand to the point that the logos and symbols associated with the motorcycle are among the most popular tattoos in the world! When your customers love your brand to the point that they permanently ink your logo on their bodies you can then consider yourself a master marketer!

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

Hal Licino

Benefiting From Product Integration Into Popular Music

Jul 21 2014, 06:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun When Janis Joplin included a track on her 1971 album Pearl which featured lyrics which asked God to buy her a Mercedes Benz since all of her friends drove Porsches, most listeners were not aware that what she had done was not just write a lyric about the absurdity of the core of American materialistic culture, but was actually launching a paradigm of product integration into popular songs! As it turns out, this form of “in lyric commercial” became a standard for popular music. In a digital download world where the conventional structure of the music industry has been turned upside down this tactic can offer considerable advantages for brand marketers who want to reach the pop music listener.

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

Andy Shore

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro & iPad Mini Giveaway

Jul 21 2014, 03:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun Pop Culture has long found its way into marketing. It has become more prevalent than ever with the growth of social media. Now, all it takes is a single update to tie your brand into any major event. There was the guerrilla marketing tactics at the World Cup, Oreos’ cashing in on the Super Bowl blackout, our Ask Andy series and so much more.

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

Hal Licino

The Top 12 Ways To Become A YouTube Pro

Jul 18 2014, 06:00 AM by

The Top 12 Ways To Become A YouTube Pro YouTube is an amazingly powerful online marketing video but it is often underused or misused by brands, resulting in unsatisfactory results. YouTube can be a real game-changer for your brand but only if you use it effectively. You can differentiate yourself from the YouTube amateurs by using these top twelve pro tips!

Posted in Tips & Resources

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