May 20 2015, 03:00 AM by Shireen Qudosi
Just like most TV shows, most email marketing campaigns
tend to die out in the summer over the mistaken belief that no one is paying attention. People are paying attention. However, they soon won’t be if you’re dying out in the summer as well.
Posted in Email Tips
May 19 2015, 03:00 AM by Andy Shore
Jay Wasley is an investigator on the TV show Ghost Adventures and runs his own production company as well. While it was fun to scare up some ghost talk, he was an incredible wealth of advice on how to pursue your passions in life and in business. He balances the jobs that pay the bills with the things that he's always dreamed of creating. Listen if you're a fan of the show or if you're looking for a little inspiration to follow your own road less taken.
Posted in Benchmark Series & Contests, Heart of Business
May 18 2015, 03:00 AM by Dorothy Le
If you are not incorporating behavioral targeting in your email marketing strategy, then you are not doing email marketing right. These days, we can’t just mass send the same generic cold emails to everyone in hopes that we will gain their business. The right marketer would know their customer’s needs and actions, and will customize their marketing for each customer.
Posted in New Features & Updates
May 14 2015, 03:00 AM by Shireen Qudosi
If you’re doing weekly or even monthly email or newsletter campaigns, it can be challenging to think of something new and different to say. The next time you’re stuck thinking of how to spin an email campaign, consider some of the ideas here.
Posted in Email Tips
May 13 2015, 03:00 AM by Andy Shore
One of the things we’re most proud of here at Benchmark is our international presence. It’s not rare to walk around the office and see a new friendly face visiting from the furthest reaches of the planet or to regularly have Skype calls at odd hours of the night. Email is global and so are we. Our CEO, Curt Keller, recently visited our offices in Japan. The team there sat down with Curt for an interview. It was a good time and interesting to hear and we thought we’d share it with all of you. It’s in English (in case you press play and are surprised that you can understand Japanese). Enjoy!
Posted in Email Marketing News