Welcome to Benchmark!

Benchmark Business Blog

Shireen Qudosi

Two Benchmarks of Creatively Driven Leaders

Jul 28 2014, 06:00 AM by

Two Benchmarks of Creatively Driven Leaders The key to being a creatively-driven leader is in the ability to inspire imagination in the workplace. Luckily, that doesn’t mean you need to necessarily be creative yourself. What it does mean is that you need to be able to create a workplace culture that encourages deviancy from the norm. It’s only when people are willing to steer away from the routine of everyday business that they have the freedom to explore alternate ideas. That’s precisely where your job as a leader comes in: in creating that free-range environment.

Posted in Cool Stuff for Small Businesses

Hal Licino

The Top 5 Virtuoso Email Marketer Tips

Jul 28 2014, 03:00 AM by

The Top 5 Virtuoso Email Marketer Tips In case you hadn’t noticed it’s a competitive world out there, so you need to use every possible strategy you possibly can to keep your brand in the forefront and thriving. It’s not enough to be a “fair to middling” email marketer as in order to provide your brand the greatest possible advantage in the crowded competitive environment you need to aspire to the status of the true professional virtuoso. These top five master tips can help you separate yourself from the crowd and achieve the success your entire email marketing campaign really deserves.

Posted in Email Tips

Scott Schwertly

Presentation Storytelling Lessons From Hollywood

Jul 25 2014, 09:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun “Most good movies are about the style, tone and vision of their makers. A director will strike a chord in your imagination, and you will be compelled to seek out the other works. Directors become like friends.” - Roger Ebert

Speaking for all of humanity: we love stories. In fact, studies have shown that stories increase audience retention by up to 26%, which is why we encourage presenters to share an experience or weave a tale rather than deliver a series of snooze-inducing facts. For storytelling inspiration, there is no better place to turn to than the magic of Hollywood. Since moving pictures began, we have turned to them to be inspired, engaged, and amused. Wouldn’t it be nice if our presentations were more like seeing a matinee?

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

Andy Shore

Mastering The Art Of Inside Pop Culture Jokes In Your Marketing

Jul 25 2014, 06:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun Applying an inside pop culture joke in your brand marketing is one of the best ways to grab your audience's attention by providing them with a double take. Learning from the masters of their mediums how to integrate in jokes can help you devise a strategy which will get your customers to stand up and take notice of your applications of this art.

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

Shireen Qudosi

How to Hack into Pop Culture: A Guide for the Pop-Culture Challenged

Jul 25 2014, 03:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun As a thirty something, I’ve known for a while know that I’m on the brink of extinction when it comes to pop-cultural relevance. My twenty-something sister frequently reminds of that as she trolls through Tumblr for the latest subculture trends that soon make it into pop-culture. Though I have very little interest in pop-culture, as a marketer it’s my job to know what people are talking about, to understand what they’re thinking, and to be able to relate to that. I’m one scenario, and there’s still hope for me since I have access to a younger generation that can keep me updated. But what about what mature business owners who excel at their business, who know they need to be active on the social front and engage with their audience, but who have no idea what’s hot right now.

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

More