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Shireen Qudosi

Retailer Success Stories: Valentine’s Day Campaigns Aimed at Men

Feb 03 2016, 03:00 AM by

Retailer Success Stories: Valentine’s Day Campaigns Aimed at Men With Valentine’s Day around the corner, marketing managers are working hard to identify a V-day email marketing campaign.

At least, that’s what you would think. The reality for most enterprise level businesses is that they’re still lagging behind on big ticket holidays. Marketing for hot button holidays is still considered an after-thought. It’s a mistake that damages the company and keeps it from growing beyond an enterprise stage.

Posted in Email Tips

Andy Shore

Toby McDonald: Rockin' Wine Tours (and Kilts)

Feb 02 2016, 03:00 AM by

Heart of Business Toby McDonald took the blind leap, jumped in with both feet and started the successful Brewery Tours of Temecula. He's since expanded to include Rockin' Wine Tours of Temecula. We talked to him about why creating a unique customer experience is so important and how word of mouth marketing can make all the difference on social media and review sites like Yelp. Even if it means the rockin' you're doing is wearing a kilt.

Posted in Benchmark Series & Contests, Heart of Business

Dorothy Le

Benchmark Email Google Docs Integration: Organize & Engage

Feb 01 2016, 03:00 AM by

“Benchmark A lot of companies have to thank Google Doc for unifying all their departments and making communication so much easier and faster. Don’t you appreciate just having to simply click on a couple of buttons to view a document, as oppose to having to scroll through endless chains of emails that constantly get lost in the shuffle?

Posted in New Features & Updates

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