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Andy Shore

Robin Chocolates: A Sweet Story

Feb 09 2016, 03:00 AM by

Heart of Business Robin Autorino was named one of the top ten chocolatiers in North America. That alone would be reason enough to learn more about Robin Chocolates and the woman behind the sweet treats. Her story only gets more interesting when you learn that she was in the Navy, thrived as a single mom in a job that afforded her a comfortable living, before turning her sights on a passion and headed to culinary school. There, the girl who had been allergic to chocolate her whole life fell in love with desserts and even learned, while interning in France, that she wasn’t allergic to all chocolate … just the mass produced products. What started as a partnership with a local flower shop for Valentine’s Day blossomed into Robin Chocolates and the awards and accolades soon followed. Listen and hear Robin’s awesome story. It shows that it’s never too late to find the right career for you. Enjoy!

Posted in Benchmark Series & Contests, Heart of Business

Andy Shore

Infographic: What Women (and Men) Want for Valentine’s Day

Feb 08 2016, 03:00 AM by

“Valentine’s Certainly many of you have long since planned your Valentine’s Day marketing campaigns. You may have inserted the reds and pinks, flowers and hearts into your template design. Some of you may have even crafted some “sweet” copy to go along with it. Did you consider to whom you should be targeting your campaigns? We put together a helpful infographic to demonstrate who is spending money on Valentine’s Day and what gifts are being purchased. These number can help craft your Valentine’s Day marketing campaigns.

Posted in Email Tips

Shireen Qudosi

Retailer Success Stories: Valentine’s Day Campaigns Aimed at Men

Feb 03 2016, 03:00 AM by

Retailer Success Stories: Valentine’s Day Campaigns Aimed at Men With Valentine’s Day around the corner, marketing managers are working hard to identify a V-day email marketing campaign.

At least, that’s what you would think. The reality for most enterprise level businesses is that they’re still lagging behind on big ticket holidays. Marketing for hot button holidays is still considered an after-thought. It’s a mistake that damages the company and keeps it from growing beyond an enterprise stage.

Posted in Email Tips

Andy Shore

Toby McDonald: Rockin' Wine Tours (and Kilts)

Feb 02 2016, 03:00 AM by

Heart of Business Toby McDonald took the blind leap, jumped in with both feet and started the successful Brewery Tours of Temecula. He's since expanded to include Rockin' Wine Tours of Temecula. We talked to him about why creating a unique customer experience is so important and how word of mouth marketing can make all the difference on social media and review sites like Yelp. Even if it means the rockin' you're doing is wearing a kilt.

Posted in Benchmark Series & Contests, Heart of Business