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Shireen Qudosi

Business Boot Camp: Two Things You Need to Know Today

Aug 29 2014, 06:00 AM by

Business Boot Camp: Two Things You Need to Know Today Business owners face a tall task: they have to keep up with an environment that no longer stands still. Even those with prestigious laurels can’t escape the fact that business is moving forward, pushed steadily by an explosive growth in new media. On a fundamental level, access to information has changed. The average business cannot ignore the fact that data-mining social intelligence tools are now must-haves if you want to be considered a viable competitor. On the other end, churning developments in the way people interact with each other has also forced the hand of business keep current on new technologies and ideas.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Taking Out the Middle Man: The Case Against Middle Management

Aug 28 2014, 06:00 AM by

Taking Out the Middle Man: The Case Against Middle Management I run my business from home. At present my desk faces a half wall laced with a railing. There, from above, my three-year-old will frequently pops up to dutifully inspect my activity with the most serious of faces. Of course he has no idea what I’m up to, but the routine inspections are like clockwork, along with the stone-faced disapproving look that can level most grown adults.

Posted in Cool Stuff for Small Businesses

Hal Licino

Google’s Automatic Unsubscribe Link: Boon Or Bust?

Aug 28 2014, 03:00 AM by

Google’s Automatic Unsubscribe Link: Boon Or Bust? Are you feeling overwhelmed, confused, befuddled, gobsmacked, and figure you’ll never be able to keep up with the rate of frantic change? In that case you might not be a citizen unable to cope with the pressures of living in a frenzied urban center but an online marketer having to deal with Gmail. The email service which originates from the bowels of the Grand Googleplex has certainly been trying the patience and even the sanity of online marketers with the constant developments in contextual advertisements, inbox tabs, and much more but it seems that it gets better (or worse according to your perspective) as now they have a fully automatic unsubscribe link. That had to be first in the list of email marketers wish list, right? Thanks, Google, we love you too!

Posted in Email Marketing News

Shireen Qudosi

Brand YOU

Aug 27 2014, 06:00 AM by

Brand YOU A fatal blow for most small business owners is their staunch aversion to exposing themselves as part of their brand. These types, usually running more or less a one man show, feel comfortable behind their brand rather than in front of it. Despite how much you try to pull them out from behind, they’re just not ready to have the spotlight on them.

Newsflash: You ARE your brand.

Posted in Cool Stuff for Small Businesses

Hal Licino

Stats Prove Email Is An Unparalleled Marketing Force

Aug 27 2014, 03:00 AM by

Stats Prove Email Is An Unparalleled Marketing Force The recent McKinsey & Company report which demonstrated that email acquires new customers at nearly 40 times the rate of both Facebook and Twitter combined certainly made news, but within the study were other statistics which were just as remarkable to prove the persistent power of email marketing. Of all American consumers, 91 percent use email each and every day, seven days a week, which is close enough to universality to not argue with the details. When compared with the metrics provided by social media marketing, email sends are responsible for purchases at a rate which is more than three times higher and carry an average order value which is 17 percent above its social media counterpart. That report and similar ones from other organizations are filled with outstanding statistics attesting to email’s unique and unparalleled marketing force.

Posted in Email Marketing News

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