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Event Marketing Blog

Andy Shore

Make Your Events Social with Hashtags

May 21 2015, 03:00 AM by

Make Your Events Social with Hashtags For every company, the event piece of the marketing pie varies in size. For some, it’s a tiny sliver as if you were on an event marketing diet. For others the event marketing section may resemble Pac Man. No matter how big or small, it’s how you’re using all off the pieces together that makes the whole pie greater than the sum of its parts. Social media can boost your event marketing efforts in many ways. Let’s take a look at some of the ways using hashtags can expand the reach and effectiveness of your next event.

Posted in Event Marketing

Andy Shore

Following Up After Your Event

Apr 23 2015, 03:00 AM by

Following Up After Your Event A ton of hard work and preparation goes into putting on an event. Depending on the size, it might be almost a full year of blood, sweat and tears. The day of your event often feels like the finish line. Just that one last push until you’re finished. The last of your attendees will exit and you can finally catch your breath. You know the narrative, right? Except, that’s not the end.

What you do in the aftermath of your event is just as important as the event itself. There needs to be follow up. Don’t let them forget about you once your event has ended. It’s important to stay top of mind. There’s a lifecycle to email marketing for your events and your follow up is an integral part of that.

Posted in Event Marketing

Hal Licino

The Top 10 Least-Used/Most-Effective Event Marketing Tips

Oct 02 2014, 06:00 AM by

The Top 10 Least-Used/Most-Effective Event Marketing Tips Experienced event marketers don’t have to be told to make sure that their campaigns integrate creating a proper hashtag, have an incentive for early registration, and leverage social media for all it’s worth. However, they may not be aware of some of the most effective event marketing tips that very few ever actually use. These top tips can make the difference between keeping up with the competition and zooming past so that they can eat your dust. Try them out and discover for yourself how they can turbo boost just about every aspect of your event marketing.

Posted in Event Marketing

Hal Licino

The Top 10 Hand Gestures You Never Want To Do In An Online Event

Sep 26 2014, 03:00 AM by

The Top 10 Hand Gestures You Never Want To Do In An Online Event You’re well into your widely attended videoconference event and everything is going well until one of the presenters gesticulates in a particular manner and you see not only widened eyes and slack jaws from some of the foreign participants, but a number of them suddenly drop off entirely. What happened? It’s quite possible that your presenter made a hand motion that might be completely innocuous in the USA but is interpreted in a way that can be outright offensive in other nations. When you’re conducting an online event which is going to be engaging participants around the world you need to be clearly aware of what hand gestures can bring your event to a screeching halt. These are the top ten most critical gestures:

Posted in Event Marketing

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