an email list is a challenging task. Marketers have to do a
lot, almost anything and everything within their power, to build their
email list. Email
marketers have different objectives when it comes to building their
are interested in increasing readership, some in boosting sales and
traffic and some are interested in building their brand name.
the objective behind building a list, there are some standard tips that
be applied to ensure effective list building. Take a look at some ways
your email list.
sign-up forms on your parent website
Incorporate sign-up forms on every page of your website. Place
it on the top
of the page so that readers can see it easily. Make the link to your
forms prominent enough for your readers to spot it. Inform visitors
have much to gain, should they subscribe to your email campaign. Make
the subscription process is simple.
dispatch a newsletter
If you don't publish
an email newsletter, then now's a good time
to start. Through newsletters you can stay in touch with your clients
a lasting relationship. For their part, clients like to get the latest
on subjects that interest them.
can also add a
link to the same in your sign-up form. Basically, you have to convince
clients that you won't misuse their email addresses or any other
with your clients
Tell your customers honestly what the email is about. If it’s
pitch then say so clearly in the subject line or the title. By being
with them, you can gain the trust of your customers. Customers are more
to remain loyal to you, once they are sure about your trustworthiness.
incentives for opting-in
You can offer incentives to your clients to motivate them to
can give away a free e-book or even discount coupons. If you have
or services, you could give these away as a free trial.
A blog will go really well with your email marketing campaign
for two reasons.
Firstly, you can communicate with prospective and current clients and
you can place a link to your subscription form on the blog.
readers when you post something new
Each time you add a new post to your blog, notify your
clients. In doing so,
you will create a good impression in their mind. This will also
traffic on your website. With time, you can expect your email list to
newsletters to different online directories
A number of people use online newsletter directories to search
of their choice. Discover the most popular newsletter directories on
and then add your newsletters to all those sites.
articles to free online resource websites
If you contribute regularly to your newsletter, then send a
copy of your articles
to different online resources. You should also include the link to your
or the sign-up form towards the end of the page.
joint ventures with other companies
Form joint ventures with other companies in your field. In
this way, you can
combine your subscribers' lists or promote each others publications to
your respective clientele.
other top quality newsletters
You can also include links to other popular newsletters in
your own newsletter.
Clients always appreciate such efforts as they like variety. You can
other publishers to recommend your newsletter to their clients.
frequency schedule and stick to it
Inform your clients as to how frequently they’ll receive
you. Do not go beyond your set frequency as your customers may lodge a
complaint against you. One email per month should do the trick.
Conduct a webinar or a web based seminar for your clients.
Request them to
register for the same. Through the registration form, request
send mails in future.
clients to send your emails to others
Request your clients to forward your mails to their
friends and family members. Include your 'tell-a-friend' form in
the emails through which clients can send invitations to a minimum of
permission before sending anything
It is very important to ask your clients for permission before
promotional emails to people without their permission is
called spamming. People can initiate legal action against you for
Have a VIP
program in place for customers
Offer a VIP program of some sort to customers who have
remained loyal to you.
You can provide them with discount coupons for different products or
or even free trials of the same.
email addresses from clients when you meet
Try to get the email addresses of all those people that you
come in contact
with for the first time. They may or may not agree to give you their
addresses but there’s no harm in trying.
inflow of traffic on website
You can also try and increase the number of visitors to your
can do this by organizing opinion polls or contests. Once the flow of
increases, your subscription rate will also rise.
different forums on the Internet
Visit discussion forums related to your niche. Contribute on a
to these forums. You can also place your website link in one of the
Forums are a great place to look for prospective clients.
subscription link to your signature
Include the link to your subscription form in your signature.
This is also
a very effective way to tap prospective clients.
sign-up forms at major events
If you are participating in a big event then you can give away
forms to fellow participants as well as your audience. By doing so, you
promote the name of your company and can also expect your email list to
These methods for building an email list are sure to provide
you with some
great results. So, if you are thinking of building a list of your own,
think anymore. Give it a shot!