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Shireen Qudosi

3 Steps to Understanding an Internet Minute

May 25 2012, 01:36 PM by

You’ve probably heard of a “New York minute,” but have you heard about the “internet minute?”

In an average 60 seconds on the internet:
  • 168 million emails are sent
  • 695,000 people update their Facebook statuses, 79,364 wall posts are created and 510,040 facebook users leave comments
  • Over 6,600 new pictures are uploaded to Flickr
  • 20,000 new blog posts are made on Tumblr
  • 13,000 iPhone apps are downloaded
  • 70 new domains are registered
  • 100 new LinkedIn accounts are created
  • 98,000 tweets appear on Twitter
All in one internet minute.

The concept is staggering. As presented via a Go-Globe infograph, the data continues to showcase the monumental future of digital growth. So what does this mean to you?
1) Education Management
If anyone discounted the value of digital or new media marketing, this infograph would completely undercut that assumption. Digital media is the new media and anyone who’s suffering under an employer or manager that doesn’t understand this concept needs to share this image. The same holds true if you’re forced to man the entire social media department without any additional assistance.

There are some solutions. Your marketing department should be divided into a social media subsection manned with trained staff. And anyone working in marketing or helping the department out must be trained in social media. If you’re the one man show, then let’s hope you’ve at least got the autonomy to make the calls. If not, then pitch a well informed presentation to your employer – one that includes this infograph and relates how much you’re accomplishing now vs. what can be charted out as achievable goals with the right team.
2) Change Marketing Hierarchies
Based on the “internet minute,” it’s clear that any company looking to compete or even just increase business on some level absolutely must establish or at the very least have a much stronger online media role.

I recently met with a small business owner who had a brilliant idea but was refusing to change her business blueprint. Stuck in a time warp, she insisted her business model mirror a 2004 social media model. She eventually came back frustrated and touting that social media was useless.

Social media isn’t useless, and the “internet minute” is a testament to that. What is useless is fixed hierarchies based on systems that don’t exist anymore.
3) Understand Business Trends
Now whether you’re a business owner, an investor or even a trend spotter, the “internet minute” is going to matter to you. Just take a look at what’s succeeding to get an idea of booming and emerging markets.

With about 168 million emails sent in just one collective minute, it’s clear that email marketing is still as relevant as ever.

The bevy of new mobile users backs the claim for a booming mobile market. The number of apps downloaded per day will push more parents to foster app development skills in their children; I know I will.

According to recent stats from Intel, every minute sees 20 new victims of identity theft. That seems like a small number, until you extrapolate that to 1,200 victims per hour and 28,800 per day. Staying up on the latest internet and ID security measures should not be the least of your cares. That number will only grow in the years ahead.

The infograph shows that visual data is wide reaching, social media is paramount. The trends are out there for us to see, to develop and to adapt with. But the bottom line remains that the internet is a growing Leviathan that isn’t going to shrink away. Keeping up with the trends of technology is not a luxury or even an idle pastime. In an internet minute, it could mean the difference between marketing success and failure.

Posted in Tips & Resources, Social Media, Growing Your Business, Tech Editorial

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