Are you suffering from high unsubscribe
rates in your email marketing campaigns
you at a loss as to why this is happening? Are you wondering what the
for this dilemma is? Take a look at some common reasons that cause
to unsubscribe and the solution to these problems! Read on for 5 great
to lower your unsubscribe rates!
1. Provide alternate ways to stay in
One of the biggest reasons for recipients’ unsubscribing is because
feel they are being flooded with emails. Unfortunately when this
usually land up unsubscribing from the majority of emails they have
The sad reality of this situation is that these recipients do not
email to be anything special. Therefore they do not think twice about
from your emails. However, there is a way to salvage this situation.
know that there are other ways for them to stay in touch with your
Provide them with links to your blog, web feeds and any other means of
2. Stop overwhelming recipients with
Often you are the cause of your recipients’ decision to unsubscribe.
happens when you get carried away and flood your recipients’ inbox with
numerous emails. The good news is there are a number of solutions to
problem. You can provide your recipients’ with an option to remain
and change the frequency of the emails sent by you. This option should
when they click on the unsubscribe link. This option should also be
the time of sign-up so that your recipients’ can select the frequency
suitable for themselves. You could also consider testing different
and analyzing your recipients’ reactions in order to discover the best
frequency to be used.
3. Provide an option for changing
the email address
Your subscribers may simply want to change their email address.
However, if you
do not provide them with an option to do so, they will end up
Leading Email Service Providers like Benchmark
, etc already have such options
inbuilt into their application. Failure to do so may result in you
4. Give subscribers what they are
Your recipients’ subscribed because they expected you to fulfill
expectations. If you don’t give them what they want, they will have no
reason to remain subscribed. Keep an eye on your emails and ensure that
contain what you promised to deliver. If you have promised to send
emails, avoid placing excessive promotional tactics within your email.
that at least 70% of your information is promotion free. Provide your
with a list of topics and subjects and let them select what appeals to
Also provide them with the option to unsubscribe only from a particular
or subject. Analyze your reports and make a note of the topics and
that get the best response from your recipients and tailor your emails
You could even think about implementing trigger
emails and segmentation
to better target your audience.
5. Get people to use subscriber
Make an effort to motivate people to use subscriber preference centers.
is a great way for your recipients to let you know what’s lacking so
you can adapt accordingly. Unfortunately most people only seem to use
option after they have already decided to unsubscribe. Give them
to visit the preference center by notifying them about special offers
them to update their profiles for upcoming events.
Do you know any more tips for lowering unsubscribe rates? Do tell us