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Daniel Cassady

6 Solid Topics for Your Non-Profit Newsletter

May 17 2011, 05:17 PM by

Running a non-profit organization is a rewarding albeit complicated job. A great deal of the work that goes into running a non-profit lies in convincing people that your organization is worth contributing to. There are a number of different ways to spread the word about the good deeds your non-profit can accomplish. A strong, creative email newsletter is one of the most inexpensive and effective ways to reach a wide, diverse audience. Here are a few tips on what you should include in your non-profit newsletter.
Before and After
Show your readers how your non-profit actively changes lives. If your organization builds homes for underprivileged families, give your readers before and after photos of a client’s living situation. Non-profits that place abandoned pets in new homes can ask the new owners for a short video or written piece that explains how their new addition has changed their lives. Get creative and your readers are sure to take notice.
Give Them Some Options
Give you readers an example of how easy it is to take part and make a difference. Make a list of ways people can contribute to help your organization achieve its goals. This could be anything from answering phones to licking envelopes to collecting signatures. Make sure that your readers know that while donating money helps, donating their time can be just as effective.
Volunteer Profile
It takes all kinds of people to make a non-profit run successfully. Why not showcase one of your volunteers in your newsletter to show your readers the different kinds of people that contribute. Ask your volunteer to explain what brought them to your organization, how they found it and how they feel they are making a difference in the lives of your clients.
Interview an Expert
The more informed the public is as to what your goals are and why your non-profit is helpful, the more likely they are to want to contribute. Interview an expert in your field and make sure to focus on how a non-profit like yours benefits your community.
Upcoming Events
Have a food drive coming up? Is your organization holding a charity dinner any time soon? Let your audience know the when and the where by adding a calendar of upcoming events to your newsletter. Make sure to include a phone number, email address or web page that your readers can go to to get more information about the event.
Everyone likes a good story. Tell your readers the beginnings of your non-profit, who started the organization and why. If you give your readers some insight into why your non-profit came into being, they may be inspired to take action themselves and start pitching in.

The key to a successful non-profit newsletter is creativity. You need to engage your audience in interesting and entertaining ways while convincing them that you need their support to accomplish your mission.

Posted in Tips & Resources, Associations & Organizations

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