Spam filters play a huge role in affecting the deliverability of emails that subscribers have opted-in for. These filters sometimes prevent mails which are not spam from reaching the inbox of subscribers. This can adversely affect your open and click through response rates by as much as 20-30%.
To ensure your requested emails get delivered, take a look at some great tips:
1: Use a trustworthy ESP
Using a well known Email Service Provider (ESP) would greatly improve your
email deliverability. ESP’s such as benchmarkemail.com allow you to benefit
from their reputation, white listings, references, and goodwill with ISPs.
It takes years of hard work and dedication along with huge amounts of authentic
email marketing for ESPs to build such reputations. A reputable ESP therefore
plays a huge rule in ensuring that your emails get delivered.
2: Select ESPs that use Feedback Loops
Select an ESP that is registered with ‘Feedback Loops’ on big
ISPs like Yahoo, Hotmail and AOL. Every time a recipient reports your email
as spam, the feedback loop lets the ISP deliver an unsubscribe mail to your
database. This makes it possible for you to prevent the recipient from receiving
further mails, thus avoiding multiple complaints. In this way your reputation
is also safe guarded.
3: Get Permission
Permission is a huge factor in the case of email deliverability. It is vital
that you check that the recipients of your email have actually subscribed to
your emails. This requires using a confirmed opt-in or verified opt-in process
which sends all attempted subscribers a unique link at the time that they ask
for information. Such subscribers must click on that unique link before they
can be added to your list. By clicking on that link, the prospective subscriber
confirms that the email address is his and that he has asked to receive your
4: Maintain your List
Maintain your list by immediately removing addresses that cause your emails
to bounce. An email address that causes your mail to bounce with a permanent
error 2 or 3 times a month must be taken off your list. Remember that ISPs
keep an eye on the number of emails that bounce; constantly sending emails
to undeliverable inboxes will result in your ISPs blocking your mails.
5: Keep the same 'From' information
Always use the same information in your ‘from’ field. The means
you must keep the same name and address for all your emails. When you change
the details in your ‘from’ field, your subscribers will have to
add these new details in their address book. If they fail to do so, your emails
may not reach their inbox. Most importantly, keeping the same ‘from’ details
goes a long way towards helping your subscribers develop awareness of your
6: Get rid of bounces
Ensure that you get rid of every bounce that does not get delivered, on a
priority basis. Consistently sending emails that bounce back will make ISPs
take action against you and your emails.
7: Stick to a frequency
Sending emails at a fixed frequency, i.e., at the same day and time is a great
way to get into the good books of your ISPs. It gives the impression that you
are a dependable email marketer. It also prevents ISPs from thinking you are
a spammer as spam mail is sent at any day and time with no fixed intervals.
8: Send relevant content
Always send your subscribers content that is relevant and satisfies their
needs. Sending them unrelated information or sales pitches that have nothing
to do with the content that they subscribed for, is a sure way to get spam
Email deliverability is of great importance to every email marketer. So before
you begin your campaign take a look at these email deliverability tips. They
are sure to improve your deliverability results!