Have you ever sent out an email marketing campaign
obvious unsubscribe link at the bottom – and found that a handful of
people choose to ignore it and instead bounce back an email with the
word “unsubscribe” in the subject line or body?
If you have, you understand how maddening this is. In a perfect world,
everyone follows the rules and hits the unsubscribe link. As email
marketers, we've done everything we can to give people an easy out.
However, one has to wonder why a customer would take the less-used
route. Here are a few reasons why:
So, what can you do about these three scenarios?
- They got your email on their smart phone and aren't seeing
- They find the old method to be faster than scrolling to the
bottom of your email
- They're just plain vindictive
- They're stuck on using older unsubscribe methods
Nothing, really. But rather than opening up your master unsubscribe
list and adding them by hand, you can do the following to save time.
- Open the email response from the person unsubscribing.
- Check to see if your email is still attached. Most people
who unsubscribe tend to keep your email intact when they ask you to add
them to your master unsubscribe list.
- Scroll down to the bottom of the response email and hit the
unsubscribe link on their behalf. This sends you to the unsubscribe
page as a customer rather than in an admin capacity. Doing this is much
faster than opening up your HTML newsletter or email master unsubscribe
list and adding the contact by hand.
Truth be told, there may always be one or two people who fail to follow
unsubscribe rules. Clicking on the link in the email they send back can
save you lots of time in the long run.