A short email course that takes place over multiple installments does two things: it entices subscribers into buying products and delivers a wealth of product info in easily digestible segments. Email courses, set up as drip campaigns
, can do everything from showcasing testimonials to teaching subscribers the best way to use what you’re selling. They're also a handy way to cure the subscriber fatigue that comes with hard-sell emails.
As an affiliate marketer, your email course can be one of the most powerful weapons in your arsenal, provided you take the time to carefully plan out your segments and content. Here are five steps to creating the most effective email courses possible:
Step 1: Choose a Featured Product
The first step in creating your email course is deciding what product you are going to showcase in your emails. Once you have chosen a product, all of the emails in the course should revolve around that specific product. If you mention other products in the middle of your email course, you risk losing the attention of your audience. In other words, it’s best to keep things simple and focused.
Step 2: Decide on Your Email Topics
Go in with a plan. Make a list of email types involving the product you’re going to showcase. Here are some examples of topics you can use for your email campaigns
How-to Videos – How-to videos are a great way to introduce a new customer to a product and they also happen to be easy and inexpensive to make. Include visuals on how the product is used in a few real-life situations and you have a great, informative email to send to your subscribers.
Product History – Let your prospective clients know how your product was created, where your product comes from and how it’s made. The more interesting you make your product sound, the more your audience will remember it when the time comes to buy.
Testimonials - There are a wide variety of testimonials you can add to your email course to build customer trust in your business. Short video testimonials from past customers are always great, as are quotes and written success stories.
Tip Sheets and FAQs –
Think a few steps ahead. Are there questions that you get asked over and over again regarding your product? Include a Frequently Asked Questions
list and put your customer's mind at ease.
All of the ideas above can be made into an effective email. The more information customers have about your product, the more likely they will be to invest their hard earned money.
Build Effective Landing Pages
A landing page
is a standalone page or a page on your site where a customer can get more information than what they read in your email. Remember, you want to get your customer’s attention with your email, but email by its nature lacks the space to give all your info. Instead, include links in your email to landing pages on or off your site. Make sure you give them an opportunity to purchase your product on each page. This will not only increase your sales but your site traffic as well.
Find a Great Template
The most effective affiliate emails are streamlined, concise and focused. You don’t want too many distracting images that can lure your customer’s attention away from the product you are offering them. Choose an email template
and stick with it throughout your whole email course so customers can associate the template itself with the valuable information you’re giving them.
Set Up Your Sequence
The most efficient way to set up your email course is as a sequenced email campaign. Each email should be part of a sequence and sent on a designated date. Most email marketing providers should allow you to set up your sequence and just let it run.
When all of your customers receive the information at the same time, you can compare when purchases are made and figure out what emails were most effective. A well-planned email course can bring in more business and even build more loyalty with customers.