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Daniel Cassady

Affiliate Marketing: How to Set Up an Email Course

Mar 18 2011, 06:46 PM by

A short email course that takes place over multiple installments does two things: it entices subscribers into buying products and delivers a wealth of product info in easily digestible segments. Email courses, set up as drip campaigns, can do everything from showcasing testimonials to teaching subscribers the best way to use what you’re selling. They're also a handy way to cure the subscriber fatigue that comes with hard-sell emails.

As an affiliate marketer, your email course can be one of the most powerful weapons in your arsenal, provided you take the time to carefully plan out your segments and content. Here are five steps to creating the most effective email courses possible:
Step 1: Choose a Featured Product
The first step in creating your email course is deciding what product you are going to showcase in your emails. Once you have chosen a product, all of the emails in the course should revolve around that specific product. If you mention other products in the middle of your email course, you risk losing the attention of your audience. In other words, it’s best to keep things simple and focused.
Step 2: Decide on Your Email Topics
Go in with a plan. Make a list of email types involving the product you’re going to showcase. Here are some examples of topics you can use for your email campaigns.

How-to Videos – How-to videos are a great way to introduce a new customer to a product and they also happen to be easy and inexpensive to make. Include visuals on how the product is used in a few real-life situations and you have a great, informative email to send to your subscribers.
Product History – Let your prospective clients know how your product was created, where your product comes from and how it’s made. The more interesting you make your product sound, the more your audience will remember it when the time comes to buy.
Testimonials - There are a wide variety of testimonials you can add to your email course to build customer trust in your business. Short video testimonials from past customers are always great, as are quotes and written success stories.
Tip Sheets and FAQs – Think a few steps ahead. Are there questions that you get asked over and over again regarding your product? Include a Frequently Asked Questions list and put your customer's mind at ease.

All of the ideas above can be made into an effective email. The more information customers have about your product, the more likely they will be to invest their hard earned money.
Build Effective Landing Pages
A landing page is a standalone page or a page on your site where a customer can get more information than what they read in your email. Remember, you want to get your customer’s attention with your email, but email by its nature lacks the space to give all your info. Instead, include links in your email to landing pages on or off your site. Make sure you give them an opportunity to purchase your product on each page. This will not only increase your sales but your site traffic as well.
Find a Great Template
The most effective affiliate emails are streamlined, concise and focused. You don’t want too many distracting images that can lure your customer’s attention away from the product you are offering them. Choose an email template and stick with it throughout your whole email course so customers can associate the template itself with the valuable information you’re giving them.
Set Up Your Sequence
The most efficient way to set up your email course is as a sequenced email campaign. Each email should be part of a sequence and sent on a designated date. Most email marketing providers should allow you to set up your sequence and just let it run.

When all of your customers receive the information at the same time, you can compare when purchases are made and figure out what emails were most effective. A well-planned email course can bring in more business and even build more loyalty with customers.

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Carlton Yb

Apr 06 2011, 09:10 PM

The idea of the so-called Internet guru has become very popular as of late. If you just follow the Internet Guru, he will lead you to riches...true or untrue? Well, it's true. But make no mistake...most gurus want to make money from you, not help you achieve online success. The other thing to consider is, are you the type of person who is going to be able to follow somebody? Or, are you the kind of person who can use what you have and form your own way of making money online. I realized pretty early on that, while I wanted to learn things from people, the reality was, I was going to have to find my own way of making money online...a collage of all the ideas I had come to. It's not everybody that can do this...but that's how my mind worked. Never ever get it into your head that you have to "follow the rules" in order to make money on the web. It simply isn't true. You can do things your own way and have lots of success. It's just a matter of wanting it and making it a part of your life in order to find your own way through the Internet marketing maze. It is a fact that affiliate marketing is among the simplest and most efficient ways to generate income online. However, you will have to make an effort right until you can generate income from your affiliate business. You must work hard if you want to achieve success and you will also have to apply certain tools in order to earn money. 1. Commitment: The very first thing you have to do is to commit to yourself that you are serious with your choice, you're serious with building your own business, serious about taking 100% responsibility with whatever you do. You might think that this sounds ridiculous, but it'll guide you rightly on your journey. Once you can think, and are responsible like a real business owner, you'll stand out from people. 2. Education: The next important part that can make or break your business is your education, or your knowledge about this online business. Most people failed because th

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