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Pierce Nahigyan

Benchmark Email Presents: Winery Email Marketing

Dec 30 2010, 08:06 PM by

The succulent grape, the aromatic red, a dry chardonnay, the eternal fizz of a celebratory bubbly... There is something about wine, its fragrances and varietals, that delights the senses and sends a tingle into even a casual taster's tongue. Of course, wine is a communal pleasure and can be enjoyed from every sort of setting whether it comes in boxes or ancient casks.

Of an estimated 30,000 wineries around the world, nearly a quarter are based in the United States. They range in size from huge corporate brands to kitchen table mom and pops. Fortuitously, the internet has proven a great equalizer in terms of raising awareness and winery marketing has yet to be distilled to its finest form.

If you operate a winery, are thinking of starting your own brand, or even would like to see how an industry takes advantage of focused email marketing, read Benchmark Email's free guide on Winery Email Marketing. Commissioned as a white paper and filled with comprehensive details and interviews, Winery Email Marketing covers over 150 wineries to explore how wine makers and distributors are currently using newsletters and marketing metrics (or not) and how email statistics and subscribers can be optimized to their fullest advantage.

The guide covers a range of topics including (but not limited to):
Individual Winery Approaches to Email Marketing
Building Subscriber Lists
Winery Email Marketing Short Term and Long Term Goals
Conversion Rates
Branding by Designing the Message
Testing with Varying Content
Privacy Policies and CAN-SPAM Compliance
Head on over to our Email Marketing Manuals section to discover Winery Email Marketing: The Successes, the Shortcomings, and the Solutions.

Posted in Tips & Resources, Winery Email Marketing

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