Phishing is one of the greatest
menaces on the Internet today and miscreants are using it increasingly
to extract information from unsuspecting individuals. If you don’t
already know, phishing is the process of getting personal data from
people (such as their names, emails or credit and debit card numbers)
surreptitiously by luring people into clicking on a link to a malicious
Fortunately, some email clients now have filters that block
out phishing. The problem, however, is that these filters often block
legitimate mail in the process making it difficult to separate the
wheat from the chaff.
This happens because the phishing filter compares the actual
hypertext reference (href) URL of the website with the link text
displayed in the email to decide if it is a case of phishing. Your email
tracking software converts your otherwise regular href URL
into a format that enables tracking. This is done so that you know who
has clicked on the link, you know the click rates and so that the
reader goes to the desired web page on clicking.
Any Email Marketing Software including Benchmark Email redirects links
in order to track them in your reports. Using the actual URL can cause
the redirected link to look suspicious, causing some anti-phishing
filters to disable the link or possibly block the email.
For example, your original HTML link could be something like
However, after processing the code through an email tracker,
your HTML code might end up looking like this:
To prevent this from happening, we recommend that you not use the
actual URL or your web address but rather use words in place of a URL.
For example, an effective solution to the problem illustrated above
<a href="http://www.xyzfarms.com">The XYZ Farms
This ensures that phishing stays out and authentic email
reaches its destination.