We are international. (Benchmark, that is, being an encompassing brand carried from our headquarters here in Southern California to Germany, Portugal, Spain, Mexico, Latin America, Taiwan, India, Italy and Japan.) And, if you're a Benchmark customer, chances are you're international, too, or at least have a few clients who are. And there are a lot of holidays to account for.
Here in the U.S. the biggest holiday is typically Christmas, but there are many religious (and even secular) celebrations that come near the end of the year: Kwanzaa, Bodhi Day, Pancha Ganapati, Hanukkah and, in some years, Eid ul-Adha among them. But no matter where you hail from or what you believe, the internet is spectacularly egalitarian. So whether you plan on email marketing or pulling out all the stops and engaging your customers with cross-promotional PPC, social and ad campaigns, Benchmark Email has a manual for you.
Benchmark's Holiday Online Marketing Guide: 2011 Edition
covers every aspect of this season's marketing opportunities: creating dynamic email newsletters, scheduling around Cyber Monday and Black Friday, shipping payment options, promoting with social media, creating PPC campaigns and the pros and cons of daily deals.
So download the free PDF today or read it directly from our site. And from our international community to yours, we wish you Happy Holidays!