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Denise Keller

Email Marketing Expands Artists’ Reach Commercially and Affordably

Jul 25 2011, 07:59 PM by

Thanks to the endless reach and resources of the internet, professionals from all fields have opportunities that did not exist just a few short years ago. No longer is the budding artist forced to rely on others to showcase their work. They now have the luxury of creating a presence online and pushing their work themselves. The internet provides convenient access to a variety of promotional methods, but email marketing is one of the best tools artists can lean on to promote their creative properties.
Why Email?
With a list of contacts who have given you permission to contact them, you can maintain a direct line of communication with your audience and keep them connected with your artwork. Take a look at what email has to offer in comparison to traditional marketing methods:

Low Cost - Email marketing outperforms traditional marketing in most of the areas that count these days, including the oh so important cost department. From designing your templates to sending out your campaigns to subscribers, it is substantially cheaper than old school methods such as print promotions, radio advertising and TV ads especially. When considering that it offers a higher return on investment than any other internet marketing technique, you have what is easily one of the most cost effective marketing tactics around.

Builds Relationships - One of the best things about email marketing is that it can be extremely effective beyond showcasing your work and driving sales, although these are arguably two of the biggest perks for artists. It is also great at building relationships. Whether it’s through a monthly newsletter or weekly communications, this powerful tool can help you build the type of relationships that not only lead to people supporting your work but recommending it to others.

A User-Friendly Solution - Email marketing is a user-friendly solution that conforms to the novice. Although having a bit of experience goes a long way, an artist does not have to double as a tech savvy computer geek to get ahead. All it takes is the right set of features and the process of creating and managing your email campaigns can be simplified dramatically.

The fact that just about everyone has and uses an email account makes email marketing an ideal tool for the aspiring and established artist alike. It’s cheap, highly effective and easier to manage than you probably would have guessed. And while it may not be the Holy Grail of a replacement for your existing promotional efforts, email marketing can serve as a nice complementary piece for whatever marketing strategy you are employing right now.

Posted in Tips & Resources, Email Design & Templates

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