Jul 15 2009, 11:00 AM
marketing is akin to a treasure hunt. You need to hunt for email
addresses in the right
places to get your hands on
the ultimate treasure – a
bigger email list! Here are some potential treasure spots for
you to place your sign-up form:
1. Email marketing allows you
to make an impression:
Email marketing is an inexpensive way to stay in
touch with your customers. You can send your readers frequent emails,
newsletters, offers and announcements and stay in touch with
It enables you to provide adequate attention to your clients, which
might result in increased loyalty towards your
business. This might also lead to a surge in the number of customers as
your readers may refer you to their friends and family. As a sidenote,
research indicates that on average, readers require to see your email
message approximately seven times before they
decide to conduct business with you.
It makes it possible to maintain two-way communication
with your readers. You can interact with them by reading feedback,
sending follow-up emails and replying to their queries. So how do you
2. Email marketing enables
Email marketing makes it possible for you to closely monitor
your comments, queries, feedback and messages.
It also makes it simple to update your list because
you can add readers who want to subscribe or remove those who wish to
unsubscribe, immediately. Thanks to the opt-in/ opt-out link that you
must place in every email!
It allows you to filter customers who are genuinely interested
in receiving your emails. So, how do you benefit?
3. Email marketing enables
Email marketing allows you to use special tools to generate data such
as click-through rates and conversion
rates that provide you with accurate feedback about the
effectiveness of your campaign. Once you receive the data, you can use
the information to build customized lists.
It lets you target audiences according to location,
age, income and other specific parameters. Best of all, you don’t need
an email marketing expert to do this- you can manage the marketing
independently from the comfort of your bedroom!
It lets you target prospective customers individually by personalizing
email messages. You can place the recipient’s name in the subject line
and also design each reader’s email according to personal preferences.
You can use graphics, video
clips, songs or even games to reach out to each customer
personally. So, how do you benefit?
As you can see, email marketing has a wide range of benefits! Give it a
shot and let us know what you think!
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