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Five Ways to Avoid Email Spam Filters

Oct 21 2009, 07:39 AM

Email marketing has a lot of advantages, the biggest benefit being that email is free and convenient. The down side to this is that the ease of email has led to an explosion of spam, and therefore the creation of the spam filter. Most unfortunately, these filters tend to block even legitimate email. So if you find your emails are being blocked, read on. Take a look at five great ways to avoid those email spam filters.
1. Never use spam words in your email
There are a lot of words and symbols that are classified as ‘spam’ and these should be avoided at all cost. Words such as ‘viagra’, numerous dollar signs, multiple exclamation marks and even sentences in capital are considered spam. It is very important that you do not use such words in the subject line of your email.
2. Always safeguard your customer list
Your customer list should be protected at all times. You must look after your list as per the terms mentioned in your privacy policy. Remember, people have given you their information on the basis of trust. You need to honor this trust. Never disclose or sell your list to anyone unless you have stated that you will do so in your policy. Violating your policy could lead to penalties.
3. Place an unsubscribe link in your email
It is important that all your email communication contain an unsubscribe link for the benefit of your recipients. This is usually provided by all the leading Email Service Providers like Benchmark Email, etc. However, you should ensure that your link works properly by testing it yourself. If a recipient clicks on the unsubscribe link you must ensure that the person is removed from your subscription list instantly.
4. Make use of double opt-in forms
Although single opt-ins can be used, double opt-in is a much better alternative. In the single opt-in process, a person who wishes to subscribe needs to provide his name and email address and confirm that he wants your emails. When it comes to double opt-in, the person completes the single opt-in process and then clicks on a verification link that is sent to him via email. The verification process used in double opt-in makes it more trustworthy and reduces the chance of your email being called spam.
5. Pay attention to all aspects of your email
- Your email should maintain a constant ‘From’ field and the ‘To’ field should always be personalized.
-  When it comes to HTML emails, try to avoid using javascript, embedded forms and even hidden text and make sure all your links have the ‘http://’ prefix.
- Request your readers to add your email address to their ‘whitelist’ or address book.

Posted in Tips & Resources, Deliverability

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Comments

Jon

Feb 28 2010, 06:56 PM

So many legitimate companies are having trouble with their emails to their customers getting classified as 'spam' by overzealous filters. these tips help.

Dustin Mower

Apr 14 2010, 11:31 PM

I agree with Jon. We have had excellent delivery rate by abiding by these tips! Another good tip is don't ever send off your own server because you will eventually get blacklisted. It is best to start small and go with a company like Benchmark that is whitelisted with email providers and has that relationship. Learned this the hard way.

Jerry Seitz

Jan 04 2011, 06:38 PM

Great site. This site is more helpful to a beginning person than any other that I have seen. Gets to the heart of the matter right away.

Andy from Bechmark Email

Jan 04 2011, 09:16 PM

Thanks for the kind words, Jerry! Also, be sure to check out our Quick Start Guide. It's really helpful for beginners. http://www.benchmarkemail.com/resources/manuals/email-marketing/