With the holidays around the corner, you can bet most of the businesses
and nonprofits are making attempts to cash in on the holiday season.
With so much competition
vying for the attention of your customers, you need to ensure that you
out of the crowd and keep the attention of your subscribers focused on
For this purpose, take a look at a few tried and tested tips to keep
on your organization:
Build solid relationships
Focus on building a solid relationship with your subscribers. Provide
and interesting content so that subscribers look forward to receiving
Some good content ideas that make a positive impact include inspiring
helpful tips, interesting facts and how-to articles. Once your
your emails favorably, they will be much more open towards responding
your holiday promotional email.
Target your audience
It is important to target
your holiday messages
at the right audience. The more
relevant your messages are and the more personalized your communication
better the response you will receive. Your subscribers will be more
in buying from or contributing towards your organization if they feel
is intended specifically for them.
Personalize your messages
Place a personal greeting in every message. Keep track of all the
donations made by every customer and mention this in the messages sent
Thank customers personally for the amount donated by them or the gift
by them. Mention their names, the exact amount donated by them and the
of the products purchased by them when possible. Make note of who they
purchase for this time and include recommendations for the same.
Ask subscribers for information
If you do not have information regarding your subscribers purchasing
preferences, just ask them for it! You can provide a link to an online
in your messages. This will get you the information you need, help
subscribers with the right information and will also give them the
that you care.
Provide ratings and reviews
It would be a good idea to include the rating and reviews of the
services and programs offered by you. Online shoppers tend to find
recommendations a lot more useful than plain emails containing
According to studies, 66% of those who shop online consider the reviews
of other online buyers before making online purchases. So help your
make a well informed decision by providing them with reviews and
Offer a full range of prices
If you provide your subscribers with various options in terms of both
well as products, you will be able to generate a much wider interest.
economy, people want maximum value for each dollar spent. For this
promote only expensive and luxury items. You need to cater to those
budgets as well. Try and offer a full range of gifts that suit all
If you are a nonprofit, avoid asking for a particular donation amount.
subscribers different donation amount options and inform them what each
will result in.
Thank your subscribers
Always end the holiday season with a thank you to all your subscribers.
them a simple card expressing your appreciation for them coming to you.
makes a good impression and strengthens your relationship with them.
Make a note
of what worked well and what needs to be improved on so you can be
for the next holiday season.
Can you think of any more ways to profit from the holiday season? Do
let us know!