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Andy Shore

Happy St. Patrick's Day from Benchmark Email: The Weekly Wrap

Mar 17 2011, 07:06 PM by

Hope everyone had an excellent St. Patrick’s Day. For those of you capable of opening your eyes enough to read and withstand the brightness of a computer screen, enjoy this week’s wrap. The rest of you can get to this once you’ve successfully rehydrated and woken up a bit more.
How to Make Your Plaintext Emails Stand Out
Your plaintext emails don’t need to be the ugly duckling. See How to Make Your Plaintext Emails Stand Out.
5 Types of Testimonials to Use in Your Email Newsletters
Daniel Cassidy has got to be the happiest looking blogger of all time. Don’t you want to know what makes him so happy? Read 5 Types of Testimonials to Use in Your Email Newsletters and find out what had him so smiley (assuming he took that picture immediately after writing this post).
Support Update: Why Do I Need to Verify My Email?
Yes, the answer goes beyond being able to say you’re verified is cool. It’s like in O Brother Where Art Thou? Don’t you want your emails to be bonafide? Check out this new Support Update: Why Do I Need to Verify My Email?
Email Marketing Is like a Varietal Because...
When you’re done checking dictionary.com to find out what varietal means (just me?), you can read this post. It’s about wine. That’s more fun than big words. Read this post and finish this sentence: Email Marketing Is like a Varietal Because...
Email Marketing Deliverability: Avoiding the Blacklist
Come for the horror movie sounding title, stay for the picture of a pirate using a computer. Check out Email Marketing Deliverability: Avoiding the Blacklist.
Displaying Sensitivity to the Japanese Disaster in Future Emails
Learn from Gilbert Gottfried. Yeah, I never thought I’d be saying those words either. He lost his job as the voice of the Aflac duck after a few wisecracks about Japan in his Twitter feed. Don’t let that happen to you. Find out about Displaying Sensitivity to the Japanese Disaster In Future Emails.
Signing Up Is the Subscriber’s idea, Right?
You want your potential subscribers to want to sign up. Make it so. See why you should Give Incentives for Your Opt-In Email Marketing.
Engaging Motorists through Social Media & Email Marketing
Sweet. Another opportunity for a car movie joke. Nic Cage may Drive Angry, but you won’t have to email angry if you heed the advice of this post. Learn about Engaging Motorists through Social Media & Email Marketing.
Benchmark Presents: Introduction to Online Marketing
Yes, we do email marketing here at Benchmark. However, we aren’t so self-centered as to believe that’s the only marketing you’re doing. There is a ton of benefit to all sorts of online marketing. That why we’re here with Benchmark Presents: Introduction to Online Marketing.
Will Your Email Marketing Campaign Be Famous or Infamous?
I hope your email campaigns never bring something upon the world as horrible as Rebecca Black’s Friday. Yes, she’s been trending on Twitter all week. Is it for the right reasons? No. Does she care? Maybe. Would you care? Ask yourself, Will Your Email Marketing Campaign Be Famous or Infamous?
Live and Creative Newsletter Tactics from Funny or Die
This welcome message from Funny or Die was great. Somebody probably told them, good email marketing or die. Can I boo myself for that one? Check out Funny or Die’s Creative Email Newsletter Subscription Tactics.
How to Max Out Email’s Social and Search Engine Worth
You want your emails to be chillin’ out maxin’ relaxin’ all cool with social and search engines? Your emails won’t be up to no good, just as long as you read about How to Max Out Email’s Social and Search Engine Worth.
Email Newsletter Awards: Best Contest Promotion
This post is a feat of will power as much as it is a tribute to a great email campaign. I can’t get past the first sentence without wanting to go get a bowl of chocolate ice cream. If you can get past that, you’ll see this week’s Email Newsletter Awards: Best Content Promotion.
Choosing an Email Marketing Company: Glamour vs. Features
I was going to say, "it’s not what’s on the outside that counts, it’s what’s on the inside." Then, all I could think of was, "the files are in the computer?" For a less Zoolander response, find out about Choosing an Email Marketing Company: Glamour vs. Features.
Support Update: Daylight Savings Time Adjustments
You know what really grinds my gears? My iPhone alarm went off an hour earlier than it was set for. Forget you (like the way Cee lo says it), Daylight Savings Time. I clearly haven’t adjusted, or at least my iPhone hasn’t. Are you having trouble adjusting? Read our new Support Update: Daylight Savings Time Adjustments.
5 Reasons Associations & Organizations Should Not Buy Email Lists
Reason number 6: Because I said so. If that isn’t enough, see the other 5 Reasons Associations & Organizations Should Not Buy Email Lists.
Where Does Email Fit into Your Online Promotional Strategy?
You don’t have to say at the top just because we’re asking. We promise not to hold it against you if you say otherwise. So, Where Does Email Fit into Your Online Promotional Strategy?
Benchmark Presents: Automotive Dealership Marketing
What’s a better idea than another Fast and the Furious sequel? Learning how to better the email marketing efforts of your car or motorcycle dealership. Without further adieu, Benchmark Presents: Automotive Dealership Marketing.
If Email Campaigns Were Baseball, Part 1: Batting Order
I’m a diehard Cubs fan, so the one thing I can say with certainty is that it won’t be hard to be more successful at email marketing than the Cubs are at winning the World Series. Hooray! Baseball is back! 104 years and counting... Read If Email Campaigns Were Baseball, Part 1: Batting Order.
How to Make Your Emails More Social Friendly
Buy them a drink. Thank you! I’ll be here all week. Tip your servers. Try the veal. Learn How To Make Your Emails More Social Friendly.

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