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Andy Shore

Healing Business Relationships the Charlie Sheen Way

Feb 25 2011, 01:51 PM by

There’s the right way to react to a damaged relationship, and then there’s the way that Charlie Sheen does it. Every business at one point or another will have to work to repair a damaged relationship with a customer. Yesterday, Charlie Sheen stepped up to the plate with comments on his work situation. He didn’t just strike out. He found a way to obtain all 3 strikes in one swing. A business needs to know the correct way to repair a relationship. What better way than by looking at a shining example of how not to do it?

Sheen lashed out at basically everything. AA, his employers, the media. Don’t do that. Rather than blaming everybody else, learn to accept responsibility for your mistakes. Apologize and make moves to fix the situation. Don’t tell everyone that you operate “at a pace that an un-evolved mind cannot process.” That won’t win you any sympathy or fix anything.

People make mistakes. To err is human. You’ve heard the old adages. Your customers will understand. There are easy ways to make up for it. Offer a solution, and serve it up with a bit of self deprecating humor. People are mostly engineered to forgive, especially after a heartfelt apology. On the other hand, there’s the way Sheen does it. That way involves threats and images of grandeur. “I got magic and I got poetry at my fingertips most of the time and this includes naps. I’m an F-18 and I will destroy you in the air and I will deploy my ordinance to the ground.”

These comments led to the network and the producers of the show deciding to cancel the remaining episodes of Two & a Half Men, the comedy for which Sheen makes millions of dollars per episode. Obviously his tactics were not effective. I would have thought that telling people you’ve got “fire breathing fists” would be more persuasive. Rather than following Sheen’s example, do what you know is right. Don’t lash out and bite the hand that feeds you.

Posted in Tips & Resources, Email Marketing News

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