season is a great time to step up your email
and tighten the loyalty strings of all your
subscribers. So make sure you don’t miss out on the perfect opportunity
to strengthen your relationship with your subscribers - follow our
great holiday email marketing tips and leave your competitors holding
onto their empty stockings!
Tip 1: The early bird gets the
The prelude to the holiday season marks the start of festive
excitement. With chilly weather comes the desire to make wish lists and
buy presents. It is no coincidence that the start of holiday weather
also marks the start of decorations, flyers and other prequels to the
approaching holiday season. By promoting your goods for the upcoming
holiday in advance, you get the chance to reach out to customers when
they have the time, money and motivation to buy from you. This is the
period where you can get the most out of shoppers, so be sure to cash
in on this early bird opportunity.
Tip 2: Avoid the urge to
In today’s age of extreme competition it is easy to see why you would
want to send constant and frequent holiday emails. After all, you don’t
want to chance getting left behind. However, it would be wise to
remember that it is human tendency to shy away from anything that seems
too eager and goes in for a hard sell. Frequent holiday emails will
most likely be followed by a quick unsubscribe and an even quicker spam
complaint. So if you want to keep your subscribers, make sure you don’t
irritate them with too many emails.
Tip 3: Cash in on vouchers,
gift cards and certificates
Offering vouchers and gift cards may seem like small sales but they add
up to a good tenth of all holiday expenditure. Also, purchases of gift
cards and certificates tend to be exchanged and returned much less
frequently than actual products. Another good thing about such gifts is
that they appeal to a whole segment of subscribers - your last minute
shoppers! Vouchers are the perfect gift for those who have waited till
the last second to buy something; with a gift certificate these
shoppers are able to hand something to their loved ones even at the
Tip 4: Contribute to a charity
Tap into the holiday spirit and contribute towards a charity. You can
inform your subscribers that a percentage of your sales will go towards
this charitable organization and provide them with details regarding
this donation in your emails. Donating towards a good cause has a two
fold effect; it lets you contribute towards a worthy cause and also
draws in consumers as it appeals to their holiday spirit.
Tip 5: Analyze your previous
results and plan accordingly
Take a look at your strategies and results for the previous years. It
would also be helpful to make a note of your competitors’ past
strategies and how these worked for them. You can then plan out your
strategy and goals for the upcoming festive season, based on the
successes and failures of the past. Factors that you can focus on here
would be the type and frequency of communication, the success of your
template design and ways to ensure that your campaign is ready to be
launched in time.
Tip 6: Send surveys to discover
Surveys are a great way to discover consumer preferences and interests.
Once you discover where their interests lie you will be able to target
your subscribers with effective email messages that are sure to get you
great results. You can even request your subscribers to provide you
with customer reviews and feedback. Surveys and feedback provide you
with answers to important questions such as what your subscribers are
most keen to hear about, do they want to carry out their holiday
shopping with you and how often do they expect you to send them holiday
email marketing messages. This helps to draw a framework on which your
marketing strategy can be built.
Tip 7: Plan your email
Planning your strategy would include profiling your subscribers and
coming up with marketing messages that would appeal best to each
segment group. Once you decide what to say, you should come up with a
plan on when to say it and how frequently. Make time for messages of
appreciation and decide the optimum time to introduce new gifts,
upcoming sales and important countdowns. A good idea would be to get
hold of a calendar and plot the dates on which you plan to send
introductory and follow up emails.
Tip 8: Test till you know what
Testing your holiday
is an important way to realize what works best
for you. By testing your emails you can fine tune your campaign and hit
upon a winning formula for success. Testing allows you to tweak your
messages so each delivery makes the maximum impact. It also gives you
keen insight into how you can make an impression on your subscribers.
It allows you to come up with the most impressive template design and
discover the optimum time to start your campaign. Testing lets you
reach out to your subscribers in unique yet extremely effective ways
that appeal to them (one great way to reach them is through contests
and free gifts). Testing also provides you with important statistics
such as your bounce and conversion rate. This allows you to keep track
of your progress and helps you adjust your deliveries to maximize your
Tip 9: Continue with your
campaign post holiday season
The end of the holiday season doesn’t mean the end of your email
marketing. On the contrary, this is the best time to tie up your
holiday loose ends and draw customers back into your shop for post
holiday shopping! This period is perfect for pushing voucher
redemptions, cross selling goods and even marketing product upgrades.
You can also use this time to make a note of the highs and lows of your
overall performance and learn from your experience.
The holiday season is a time of festivity, goodwill and joyous
shopping! Everyone has something they would like to buy - it is YOUR
job to sell it to them!
Can you think of any more simple tips to boost
holiday profits? Do let us know!
In the meantime , check out our new holiday