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Shireen Qudosi

Kapost Delivers Content Marketing 2.0

Mar 02 2012, 05:08 PM by

The new type of content marketer doesn’t just write content and push it out into social media channels. Rather, they’ve turned content into a full-time business. Kapost highlights the function of the new rules of content marketing. A software that organizes content marketing into a structured process, Kapost helps users plan, produce, distribute and analyze content functionality. The result is marked improvements in both the time spent on content produced and the amount of content produced. It also facilitates contributor management. And combined, these attributes yield increased traffic. With Kapost, instead of pushing your message at customers, you create compelling content that draws in customers.

Unfortunately, many small businesses don’t recognize the value and need for a content marketer. Most have never heard of the title since it’s a relatively new niche. The content marketing process that all content markets engage in includes: creating content ideas, on-boarding and organizing writers, running the content production process and editorial calendar, distributing content across different channels and promoting content and generating links. The end result is an increase in traffic, and increased traffic leads to increased leads. At the end of the day, marketing 2.0 is about engaging prospects, gaining customers and growing revenue through “marketers” that now wear a “publisher” cap as well.
How Kapost Works
Kapost organizes content marketing into a structured business process by offering planning, production, distribution and analysis. Even though content marketing seems like a creative process, there’s a method to the madness and a significant amount of “science” applied to a successful content marketing campaign. And it all starts with ideas.

The platform offers a compelling “Planning” segment that accommodates ideas, editorial calendars and assignments. The software allows users to submit ideas, and editors can filter them and assign them out to authors. And it’s not just textual content. Kapost accommodates all types of content from text, to photo and multimedia content. When ready, content can be submitted to social channels and popular blog platforms, then Kapost reports back with analysis.

Content managers using Kapost reportedly save about two hours per day in editorial work, gain about three times more contributors, get two times more content and get 70% more traffic than conventional content marketing channels alone. Kapost offers a free trial, for which you’ll have to sit through a demo that includes pricing options.
The Difference between “Good” Content and “Great” Content
Having content isn’t enough though. Despite how wonderful Kapost is, it won’t help you if you have no or poor content to begin with. With the internet and instant digital access to just about any story on any subject, there’s a flood of information out there. The downside with that is you must compete even more aggressively for attention among your top-rated consumers.

Just having something to say isn’t enough. What makes the differences between good and great content essentially comes down to two things, value and delivery.

First, do you have something to say that’s of value? Your content should always aim to give something of value, to communicate a message readers can leave feeling empowered by. Second, you should always aim to deliver your message in the most effective way possible (delivery has a broad-spectrum - and too few or too many words can cost you your audience). It also includes the “packaging.” How are you offering the content, through what mode, and finally – what does it look like? Offer great content but through a poor vehicle and you’ve just wasted what was otherwise stellar material.

Posted in Online Tools and Applications

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Comments

Toby Murdock

Mar 05 2012, 11:57 PM

Thanks for mentioning us!

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