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Andy Shore

New Benchmark Email Feature: Segment Emails in Opens by Location

Sep 09 2011, 08:06 PM by

Reports are as important to the success of your email marketing efforts as the preparation that goes into creating your campaigns. Without seeing what is working and what is not, it is difficult to improve upon what you are doing. Sometimes knowing that your emails were opened isn’t enough. Sure, it’s beneficial to know who it is that is reading your emails. It is even better for your email marketing efficiency if you know where that person opening your email is located.

Benchmark Email has introduced a feature that allows you to do just that. Now our reports show you the location of the subscriber that opened your email. To view this option, log in to your Benchmark Email account and click on the Reports tab. Scroll down to the map labeled Opens by Location. You can click on a state to see where in the country that email was opened.

So what can you do with this information? First, it can help you with your email segmentation efforts. You can now sort your list by location. This will help you with timely delivery. Now you hit each timezone with an appropriate email arrival. Second, it allows you to see if you have a large subscriber following in a specific area. You may want to design a campaign specific for that area or pay them extra special attention in another matter. You can even see where your presence is lacking and figure out how to build a larger following there.

The more you can learn from your reports, the stronger your email campaigns will be. You may learn something about your email campaigns that you never even realized. The less mystery in your email marketing efforts, the more likely you are to succeed.

Posted in New Features & Updates, Tips & Resources, Lists & Signup Forms

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