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Andy Shore

RELAX...with the Benchmark Weekly Wrap

Apr 07 2011, 08:37 PM by

Not my proudest moment. In this weekly wrap I may or may not refer to the plot of Zoolander as elaborate. Also, a Five for Fighting reference? Maybe I’m losing my touch. You be the judge. Read about this week in email marketing, and let me know if I’ve still got it.
Track Car Buyer Clicks to Optimize Your Automotive Email Marketing
When thinking of a reference for this synopsis, the first place my brain went was Yentl (“Papa Can You Hear Me?”). Yup. Definitely losing it. Stick around as the rest of my sanity withers away. And read about how Your Car Buyer’s Online Behavior Is Loud & Clear: Are You Listening?
Permission Email Marketing Report: Worst Industries for Spam Email
Spam is a dirty word in these parts. The only thing missing from this blog post is the mug shots of the worst violators. Note to self: find out if mug shots of the world’s worst spammers actually exist. While I do my research, check out this blog on the Permission Email Marketing Report: Worst Industries for Spam Email.
Relax Subscribers on April 16th: National Stress Awareness Day
I swear this isn’t an elaborate plot involving male models and the assassination of a foreign prime minister. Nonetheless, Relax Subscribers on April 16th: National Stress Awareness Day.
Define Your Brand Identity with an Email Marketing Plan
Branding is a major part of marketing for a company. It’s why Starbucks was able to remove the name of the company from their logo and why customers were up in arms when Gap changed theirs. Learn how to Define Your Brand Identity with an Email Marketing Plan.
Facebook App Allows Users to Join Subscription Lists Instantly
Gather ‘round everyone. Another excuse to spend more time on Facebook! It may be easier to find your customers on Facebook. Make them your subscribers too. Our new Facebook App Allows Users to Join Subscription Lists Instantly.
Email Newsletter Awards: Best Event Promotion
The NCAA Basketball champions were crowned this week. As such, I have “One Shining Moment” in my head as I picture Sunshine Studios accepting their award while a slow motion montage plays. Get into it and see this week’s Email Newsletter Awards: Best Event Promotion.
Successful Email Fundraising for Associations & Organizations
If any of you were trying to figure out how to raise funds to send me on my dream vacation, this is the post for you. C’mon, that’s not even close to the most selfish thing I’ve said on here. Regardless, learn about Successful Email Fundraising for Associations & Organizations.
Support Update: Compare Email Campaign Performance
Do you like running? Or reading about other people running? Or comparing things? This blog has all of those things, and is still a good read if you don’t like any of them. Check out the new Support Update: Compare Email Campaign Performance.
A Beginner’s Guide to the Top 10 Web Coding Languages
Not gonna lie. Hal could have made up several of these “languages” and I wouldn’t know the difference. Do you? Maybe that’s why it’s A Beginner’s Guide to the Top 10 Web Coding Languages.
What Not to Say When Building Email Lists, Part 2: Email Marketing?
This is another one of those blogs that’s worth checking out for the picture alone. Plus there’s some great info from Paul. Learn What Not to Say When Building Email Lists, Part 2: Email Marketing?
Marketing Engagement: Your Customers Are Users, Not Just Customers
More than a bird, more than a plane. More than a pretty face beside a train. Marketing Engagement: Your Customers Are Users, Not Just Customers.
New Facebook App: Add Signup Forms to Your Facebook Fan Pages
Sometimes things are so exciting we have to blog about them twice...and sometimes we do it anyways. Once again, check out the New Facebook App: Add Signup Forms to Your Facebook Fan Pages.
Chase Apologizes for Epsilon Hack, Keeps Users Informed
For me, Chase did an excellent job at explaining the Epsilon hack and what I should look out for. For two of my co-workers, one was informed much later and another wasn’t informed at all. For everyone else, they can just read my blog on how Chase Apologizes for Epsilon Hack, Keeps Users Informed.
Top 5 Ways to Obtain Your Restaurant Patrons’ Email Address
Hold their food ransom. People will do anything when they’re hungry. Okay, don’t do that. Do do these Top 5 Ways to Obtain Your Restaurant Patrons’ Email Address.
Building B2B Connections with Email Marketing and Partnerships
The game is different if you deal in B2B. The rules aren’t the same. Like a recent episode of the Office, “that’s Dallas.” Find out the rules for Building B2B Connections with Email Marketing and Partnerships.
Measuring Campaign Engagement with Click to Open Rates
This must have been what Jim Morrison was singing about. You know, “click on through to the other side!” What? Those aren’t the words? Call Weird Al. Who wouldn’t love a Doors spoof about email marketing? While he works on that, read about Measuring Campaign Engagement with Click to Open Rates.
Join Our Social Media Webinar - April 8, 2011
Any of you that have participated in our webinars the past few months knows how great of a job Daniel has been doing. Now he’s expanding (into my turf no less) for a new webinar on social media integration. I’ll ask nicely. Please Join Our Social Media Webinar - April 8, 2011.
Things to Consider when Creating Your Email Calendar
I am a fly-by-the-seat-of-my-pants kind of guy. I do very little planning for anything and am generally non-committal for plans too far in advance. Luckily we have slightly more organized people like Jordie to tell you the Things to Consider when Creating Your Email Calendar.
5 Tips for Modern Email Subject Lines
These are better than Danny’s original idea of Ye Olde Subject Lines for Thy Email Marketing Campaigns. My favorite was Shoppe Online on a Peasant’s Salary. Since we’re not email marketing for the Renaissance Faire, check out 5 Tips for Modern Email Subject Lines.
An Overview of Benchmark’s Email Marketing Manuals
It’s like the weekly wrap. Instead of the it being for the blogs, it’s for our manuals. It’s also not as entertaining. It is more educational. You can decide what’s more important. While you think, peruse An Overview of Benchmark’s Email Marketing Manuals.
Top 5 Ways to Use Images to Improve Email Marketing
Apparently your emails shouldn’t resemble picture books, and according to the blog image a Groucho Marx disguise may or may not help. No fun. At least learn the Top 5 Ways to Use Images to Improve Email Marketing.

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