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Shireen Qudosi

Socialtext: The Art of Fusing Social with Business

Sep 14 2012, 02:09 PM by

Socialtext is a viable solution for large content-heavy businesses looking to practice business efficiency in a fast-paced environment. Used by Oxford University, The Washington Post and over 6,500 other businesses, Socialtext brings a winning social media and networking formula to the workplace by offering a customized solution. The platform brings the technology of Facebook, Wikipedia and Twitter into a business infrastructure. It also captures rogue conversations from Yammer users by yielding a better communication and networking structure. It’s what Socialtext likes to call, “Social Knowledge” and “Knowledge Management” – terms that should be incorporated into standard business modules.

If other areas of the web are adopting a method of knowledge exchange, and if social media has long been fostering this development before experts were able to identify the trend, then why shouldn’t business do the same? If social knowledge is responsible for improving the quality of information and driving up the exchange rate, shouldn’t businesses be doing the same? Leveraged Socialtext use has been proven to increase productivity by at least 30% while simultaneously increasing employee collaboration and engagement. The cost of doing business is also scaled down through pooled resources available on one central hub.

Here’s how Socialtext helps you accomplish just that.
Customized Dashboard
Collaborations are facilitated through a simple start page dashboard that acts like a social platform for your company. Employees access resources, people, applications and data, along with relevant content pushed by colleagues. Dashboards also support 3rd party widgets including Twitter, Gmail, Salesforce, etc. – all of which can be included uniquely per employee.

Remotely accessible, the enterprise solution facilitates group collaboration and project management through a single group dashboard. Groups save time on back and forth emails and all members are notified via an activity feed when an item has been updated.
Peer Networking
Moving employees past drone workers and toward a cohesive team attitude takes work. Socialtext helps with this goal by bringing social media into the mix. Employee profile pages help peers gain insight by detailing contact info, skills, published content and more. The company also features Socialtext 360, a “Visual Matching Engine” that connects employees based on relevancy. It’s rare for a platform to cater to this need since many in management roles aren’t educated on the importance of networking and collaboration within the workplace, let alone the potential and value in fostering mentorship.

Here’s where Socialtext really shines. The 360 feature is not only ideal for companies and organizations with a large employee or membership number, it’s also ideal for companies with telecommuting team members. A central social hub creates a sense of community that helps glue a digital team together and allows a much higher level of exchange between valuable team members. It helps employees get to know one another in a way that email simply can’t accomplish for this group.
Content Creation
Web-based tools allow teams to seamlessly work together to create new content, including blogs, spreadsheets and wiki pages. Notably, there’s a marginal learning curve for employees to learn since the technology is based on popular platforms most users are already comfortable with. Organizational features also take a cue from Evernote. Users can search via keywords, saving time and increasing efficiency when retrieving data. CRM integration is made easier with Socialtext, which also allows for Microsoft Sharepoint and Salesforce integration. Socialtext also pulls external data into their “real time social intranet,” thus making business efficient and accurate with up to date information.

Posted in Social Media, Online Tools and Applications

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Comments

Mohammed Abdullah Khan

Sep 16 2012, 09:03 AM

Hey Shireen, Awesome tips. I will surely implement them to get social and expand my business :)