Sometimes I log into my personal email account and I have so many messages waiting for me that it becomes overwhelming. I decide that I don’t want to hear from certain businesses for awhile because I just don’t have the time to read each message. So...I hit the “unsubscribe” button and voilà! I have been removed from their active contact list.

Then a few weeks go by (or a few months) and I begin to miss seeing them in my inbox. I decide I want to start receiving the newsletters or promotions again. I send my request over to them and...POOF! I am now officially back on the list! Yay!

As a subscriber, I don’t really need to be concerned with HOW they processed my request. I only care about the end result of getting that great 40% off coupon again or being updated on the latest travel ideas. But for someone like you who is managing subscribers left and right, it is pretty important for you to know what steps you need to take to re-add someone to your active contact list.

Regardless if they unsubscribed on purpose or by accident, a contact can be re-added to your list so long as they have asked to be. Following these steps will ensure that your contacts will be able to receive your campaigns again:

First, the subscriber needs to send out the request directly from his/her email address. They can either send the request to you or to us at support@benchmarkemail.com.