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Nolan Wilson

The Importance of Including a Call to Action in Your Blog Post

Apr 08 2013, 03:00 AM by

A call to action is a very important marketing tool. It is used by writers and web designers to elicit a response or evoke a desired action. Ideally, a call to action should be included in everything that you write. After all, you want your readers to act on what you are writing about, right? The good news is that most writers use a call to action regularly. They add it within their website content, sales letters, and emails. But for some reason, people tend to forget to add in a call to action into their blog posts. Why they forget this is a mystery, but it could be costing them when it comes to the level of engagement they experience on their blog from their followers.
Blogging is about generating a response from readers
A major part of writing a blog post is to generate a response and this becomes more difficult when a call to action is absent from your post. You need to incent your readers to take action and this is exactly what a call to action will help you do. The reason you write is to get readers to take action in some way, shape or form.
Where to place your call to action
From a blogging perspective, you can place a call to action pretty much anywhere in your post as long as it makes sense and is relevant to your content. If you are writing about something and want your readers to take action, throw in a call to action. It is not uncommon to see multiple calls to action through a post. We see them at the beginning, in the middle, and at the end of posts.

However, you should always include a call to action at the end of every blog post you write. It can be in the form of a question, it can be a link, or it can be a simple reminder to engage in some way. The important thing to remember is that whatever shape your call to action takes, it needs to directly relevant to your post.
What action should I ask my followers to do?
Don’t be afraid to ask your readers to try a number of different actions. Just like with your content on your website and blog, you also need to keep your call to action fresh by changing it up from time to time.

Here are some of the many actions that you can request your readers to perform:
  • Ask them to comment on your post
  • Ask them to share your post with their social network
  • Ask them to Like your post
  • Ask them to click on a link to a related page on your website/blog

What actions to you ask your reader to take? How do you implement a call to action into your blog posts? Let us know – we would love to hear your tips and strategies!

Posted in Cool Stuff for Small Businesses, Online Branding, Growing Your Business

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