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Nolan Wilson

The Role of Social Signals in Internet Marketing

Nov 25 2013, 06:00 AM by

The Role of Social Signals in Internet Marketing


There is no doubt that social media has changed the internet marketing landscape. People and companies are downright obsessed with social media. We need to stay in the loop and keep up with what people are saying and what is trending online. This situation has changed the role of social signals.

Social signals such as “likes” re-tweets, and shares, are much sought after. They are a sign that what you are posting and the content you are creating is high quality and provide value to the people that see it.

The importance of social signals in internet marketing
Social signals are increasingly becoming a more important SEO, social media, and internet marketing factor. You need to assess these factors and include them in your analytics to get a full view of the impact your content, SEO, and marketing strategy is having online.
Why you need to pay attention to social signals
There are a number of important reasons why you need to pay attention to social signals. They include:
  1. They tell you what content and posts your audience likes
  2. They tell you what content that your users DON’T like
  3. They provide you with insights about your targeted users
  4. They can help you shape and refine your SEO and marketing efforts

Failure to pay attention to these factors could be catastrophic to your marketing campaign. It could cost you a lot of money unnecessarily by failing to see the important role these signals are playing in online marketing.
Google’s stance of social signals
If you are not convinced yet about the importance of social signals, then the following sentence should seal the deal for you: Google is now considering social signals as a factor in their search algorithm.

Why do you think that Google is putting some much emphasis on Google +? They see the value and information that are derived from social signals. When someone “likes” or shares your post, it is an indication that there is something of value that other people might find interesting as well.
How social signals impact your marketing and content strategy
Social signals impact your marketing and content strategy in the sense that social media must be included in your strategy. Once you create your content, you need to market it via social media such as Facebook, Google +, Twitter, and other relevant platforms, by sharing the links to your content online. The more you share, the more people see it, the more people like it, the more traffic you generate, and the more of an impact it will have on your SEO efforts.

If you would like more information about how to implement social signals into your internet marketing campaign, talk to an SEO professional. They will be able to help you determine the best strategy for increasing the virility of your brand online.

Posted in Social Media

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