Benchmark
Email's List Segments is a powerful, easy to use feature that lets you
zero in and directly connect with your desired audience. Segmenting
your lists allows you to:
Extract a group of contacts based
on any field in your Contact list (sign-up date, zip code, customer
type, etc.).
Improve response rates with
relevant messages and offers.
Styles: automotive, fashion,
architectural
Test offers,
subject
lines and messages to see which gets the best results before
sending to your entire list.
Mail smarter!
You can decide how detailed (or not) you want to get. Let’s take a look
at how it works:
Under the Lists tab, click on Segments and Create New Segment. Then
choose for which Contact List you want to create a Segment. (Your
original list will remain unchanged.)
You have two filter options to
segment
your list.
Date Added
You can filter contacts based on the
date when a contact joins or is added to your list. Just select the
condition
from the drop down box and then enter the date range.
Subscriber
Field
Any subscriber information from
your Contact List (e.g. zip code, email, state or customer type) can be
the basis
for a segment.
If you want to be super specific, you can identify up to 10 filters for a
segment. There is no limit to the number of segments you can have.
This powerful feature will help you be a better, smarter email
marketer. And it’s already in included in your account. So Segment
away!
