Welcome to Benchmark!

Benchmark Email Features & Updates

Andy Shore

Feature Spotlight: Targeted Emailing

Jan 21 2015, 03:00 AM by

Benchmark Feature Spotlight Email marketing is kind of like archery. A bullseye would be a conversion on the goal of your email. Making a sale, getting someone to register for your events, etc. However, there are varying levels of success. Hitting the target, but not the bullseye, could mean raising brand or product awareness. Even a complete misfire, in the form of an unopened email, could just be branding in terms of a subscriber seeing your name in their inbox from time to time. Benchmark Email has introduced a way to make the whole target the bullseye. Enter Targeted Emailing.

Posted in New Features & Updates

Andy Shore

Feature Spotlight: Inbox Checker

Jan 12 2015, 03:00 AM by

Benchmark Feature Spotlight If you grew up around the time that I did, you’ll recall those Miss Cleo infomercials. Call this 800 number and have your fortune told. I was too young to have a credit card, so I’m heading into my future blind. Not with everything, though. No. Benchmark Email has provided me and anyone using our tools with a bit of a crystal ball of our own. Inbox Checker lets you see how your email campaigns will appear on any device and/or inbox client.

Posted in New Features & Updates, Benchmark Series & Contests

Andy Shore

Spotlight on Signup Forms

Dec 22 2014, 03:00 AM by

Benchmark Feature Spotlight Most email lists start in modest fashion. Family, friends ... your first few customers. We all have to start somewhere. How you grow can determine the success of your email marketing efforts. Sure, there’s always the reliable check box when making an online purchase or dropping business cards in a fish bowl in your brick and mortar location ... but signup forms are the tried and true tactic that can be anywhere potential subscribers may be.

Posted in New Features & Updates, Benchmark Series & Contests

Dorothy Le

Benchmark Email Salesforce Integration

Dec 19 2014, 03:00 AM by

Benchmark Email Salesforce Integration Salesforce, one of the world’s leading CRM systems, helps your business keep track of all your customers’ data in one centralized sales cloud. This allows you to access and delivery customer service on any device you have; whether it is on your laptop at home, or your mobile phone on the subway. It even has numerous features that will prioritize your customers by lead quality so your team can better see what should be the next step in the customer relationship.

Posted in New Features & Updates, Benchmark Series & Contests

More