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Social Media Marketing

Andy Shore

Top 10 Tips From YouTube Hosts

Jun 26 2015, 03:00 AM by

Top 10 Tips From YouTube Hosts This week we had former Big Brother contestant and current web series host of The Weather Channel's Brain Storm and his own Nickipedia … Nick Uhas! He offered some amazing advice on following the path presented to you and taking opportunities as they come. We decided to ask some of our other favorite YouTube hosts for their best tips and advice, as well as some things people might not know about doing what they do. Here are some of our favorites.

Posted in Social Media

Shireen Qudosi

5 Ways to Merge Social Media with Email Marketing

May 04 2015, 03:00 AM by

5 Ways to Merge Social Media with Email Marketing When you’re marketing on multiple platforms, the question you should ask yourself is which platform are you looking to act as bait and which one is meant to act as the converter. Yet, the real question here is: are you even factoring in social media when launching an email marketing campaign? The answer to this question will mostly echo a resounding and confident yes. However, the reality is that most companies are only going as far as linking their email marketing campaign on social. There’s a whole lot more you can be doing to merge social media marketing with email marketing.

Posted in Social Media, Email Tips

Andy Shore

Measuring Social Media ROI: Still More Art Than Science

Oct 09 2014, 03:00 AM by

Measuring Social Media ROI: Still More Art Than Science A recent study by the Lenskold Group has revealed some very interesting insights into the art and science of determining a Return On Investment (ROI) through your social media marketing efforts. It seems that although some improvement has been made on the ability for online marketers to measure the ROI of their social networking presences, it still seems to be a bit more art than science. Although absolute precision in the calculation of social media ROI is still rather evasive, the report does illuminate various key aspects of the experiences of major brand marketers.

Posted in Tips & Resources, Social Media

Hal Licino

How Non-Profit Organizations Can Master Facebook & Twitter

Oct 02 2014, 06:00 AM by

How Non-Profit Organizations Can Master Facebook & Twitter With the topsy turvy economy of the past few years, many non-profit organizations have been struggling to achieve their fundraising goals so they need all the help that they can get. Although it is accepted that every non-profit has to have an extensive social media presence, not all make the best of their social opportunities. Following these Facebook and Twitter tips can help any non-profit maximize their online efficiencies and assist with their fundraising activities.

Posted in Tips & Resources, Social Media

Hal Licino

How Brands Leverage The World Cup Social Media Fever

Jul 10 2014, 03:00 AM by

How Brands Leverage The World Cup Social Media Fever At the very beginning of the knockout round, Facebook announced that for the first time in the history of the social network an event had passed the one billion mark in site interactions. The World Cup had attracted the attention of more than 220 million Facebookers who have Liked, posted, or commented on the planet’s largest soccer tournament. Indeed it is estimated that up to 80 percent of all World Cup viewers used some form of social media during the games themselves. The World Cup seems to have become the first Social Media World Cup, and smart online brand marketers have risen to the challenge in order to really pull in the Gold!

Posted in Tips & Resources, Social Media

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