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Social Media Marketing

Hal Licino

How Brands Leverage The World Cup Social Media Fever

Jul 10 2014, 03:00 AM by

How Brands Leverage The World Cup Social Media Fever At the very beginning of the knockout round, Facebook announced that for the first time in the history of the social network an event had passed the one billion mark in site interactions. The World Cup had attracted the attention of more than 220 million Facebookers who have Liked, posted, or commented on the planet’s largest soccer tournament. Indeed it is estimated that up to 80 percent of all World Cup viewers used some form of social media during the games themselves. The World Cup seems to have become the first Social Media World Cup, and smart online brand marketers have risen to the challenge in order to really pull in the Gold!

Posted in Tips & Resources, Social Media

Hal Licino

Social Media Scientist Dan Zarrella’s 30 Best Tips

Jun 17 2014, 03:00 AM by

Social Media Scientist Dan Zarrella’s 30 Best Tips
I have made no secret of my absolute idol worshipping of one Dan Zarrella, who is known as the Social Media Scientist. In a field which is remarkably short of hard-nosed serious researchers cranking out reliable and verifiable scientific results, Zarrella has effectively adopted the mantle of the Einstein of online marketing. His superlative work in the arena of social media is that of legend, and it is always couched in layman’s language so you will never be confronted by a "Chi Squared Test Of Homogeneity” “Pearson’s Product Moment Correlation Coefficient”, “Box & Whisker Plot” or “Kolmogorov-Smirnov Test” (is that for vodka?).

Posted in Social Media

Hal Licino

Facebook Facing Class Action Suit Over Sponsored Stories

Jun 13 2014, 03:00 AM by

Debbie Douez clicked on Like on the Tough Mudders company’s online presence because she wanted to get some information on one of their offerings and it was the only way to do so. Unfortunately, when she saw her name and photo was being used by Facebook on their Sponsored Stories as an “advertising endorsement” for that company she was aghast. Her privacy settings were on as restricted as possible, but she was in the ad anyway. Instead of just shaking her head about the non-existent state of social media privacy she launched a class action suit authorized by the Supreme Court of her Canadian province of British Columbia. This case amply demonstrates that there are serious ramifications for any online marketers’ actions in the social media world.

Posted in Social Media

Hal Licino

Dealing With Negative Comments On Your Event’s Social Media Page

Jun 06 2014, 06:00 AM by

When you place an advertisement you have total control over the content. If you show your event in the best possible light, or make light of it, that is always your choice and yours alone. Unfortunately when you place your event’s presence in the social media sphere you have to confront that boon and bane of all event marketers: The comments. Some comments are constructive and polite, while others would push the ethical barrier of a drunken sailor. While most social networks such as Facebook and Google+ have experimented with ways to manage the more virulent comments, the bottom line remains that if a poster wants to slag your event on your social media there really is no way to stop them.

Posted in Social Media, Event Marketing

Dorothy Le

Marketing Mania: #Hashtags

Jun 06 2014, 03:00 AM by

We used to call them tic-tac-toes, the pound key on a telephone, or my own personal usage, criss cut fries. The Internet phenomenon of “hashtags” that originated from social media has rapidly taken over the entire world.

Just a brief description, hashtags that are so closely associated with Twitter, was actually officially named by blogger Stowe Boyd in August 2007. He did refer to them as tags, but adding the word hash as a prefix gives it a little extra umph! Then it wasn’t until 2009 that Twitter implemented hashtags, and now any word that was attached to one was automatically hyperlinked. Any tweets that contain the same hashtagged words were grouped into trending topics, so whatever hashtag you click on will lead you a page hosting a bunch of Tweets sharing the same hashtags.

Posted in Social Media, Benchmark Series & Contests