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Social Media Marketing

Andy Shore

Measuring Social Media ROI: Still More Art Than Science

Oct 09 2014, 03:00 AM by

Measuring Social Media ROI: Still More Art Than Science A recent study by the Lenskold Group has revealed some very interesting insights into the art and science of determining a Return On Investment (ROI) through your social media marketing efforts. It seems that although some improvement has been made on the ability for online marketers to measure the ROI of their social networking presences, it still seems to be a bit more art than science. Although absolute precision in the calculation of social media ROI is still rather evasive, the report does illuminate various key aspects of the experiences of major brand marketers.

Posted in Tips & Resources, Social Media

Hal Licino

How Non-Profit Organizations Can Master Facebook & Twitter

Oct 02 2014, 06:00 AM by

How Non-Profit Organizations Can Master Facebook & Twitter With the topsy turvy economy of the past few years, many non-profit organizations have been struggling to achieve their fundraising goals so they need all the help that they can get. Although it is accepted that every non-profit has to have an extensive social media presence, not all make the best of their social opportunities. Following these Facebook and Twitter tips can help any non-profit maximize their online efficiencies and assist with their fundraising activities.

Posted in Tips & Resources, Social Media

Hal Licino

How Brands Leverage The World Cup Social Media Fever

Jul 10 2014, 03:00 AM by

How Brands Leverage The World Cup Social Media Fever At the very beginning of the knockout round, Facebook announced that for the first time in the history of the social network an event had passed the one billion mark in site interactions. The World Cup had attracted the attention of more than 220 million Facebookers who have Liked, posted, or commented on the planet’s largest soccer tournament. Indeed it is estimated that up to 80 percent of all World Cup viewers used some form of social media during the games themselves. The World Cup seems to have become the first Social Media World Cup, and smart online brand marketers have risen to the challenge in order to really pull in the Gold!

Posted in Tips & Resources, Social Media

Hal Licino

Social Media Scientist Dan Zarrella’s 30 Best Tips

Jun 17 2014, 03:00 AM by

Social Media Scientist Dan Zarrella’s 30 Best Tips
I have made no secret of my absolute idol worshipping of one Dan Zarrella, who is known as the Social Media Scientist. In a field which is remarkably short of hard-nosed serious researchers cranking out reliable and verifiable scientific results, Zarrella has effectively adopted the mantle of the Einstein of online marketing. His superlative work in the arena of social media is that of legend, and it is always couched in layman’s language so you will never be confronted by a "Chi Squared Test Of Homogeneity” “Pearson’s Product Moment Correlation Coefficient”, “Box & Whisker Plot” or “Kolmogorov-Smirnov Test” (is that for vodka?).

Posted in Social Media

Hal Licino

Facebook Facing Class Action Suit Over Sponsored Stories

Jun 13 2014, 03:00 AM by

Debbie Douez clicked on Like on the Tough Mudders company’s online presence because she wanted to get some information on one of their offerings and it was the only way to do so. Unfortunately, when she saw her name and photo was being used by Facebook on their Sponsored Stories as an “advertising endorsement” for that company she was aghast. Her privacy settings were on as restricted as possible, but she was in the ad anyway. Instead of just shaking her head about the non-existent state of social media privacy she launched a class action suit authorized by the Supreme Court of her Canadian province of British Columbia. This case amply demonstrates that there are serious ramifications for any online marketers’ actions in the social media world.

Posted in Social Media

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