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Hal Licino

The Top 12 Ways To Become A YouTube Pro

Jul 18 2014, 06:00 AM by

The Top 12 Ways To Become A YouTube Pro YouTube is an amazingly powerful online marketing video but it is often underused or misused by brands, resulting in unsatisfactory results. YouTube can be a real game-changer for your brand but only if you use it effectively. You can differentiate yourself from the YouTube amateurs by using these top twelve pro tips!

Posted in Tips & Resources

Hal Licino

Learning Guerilla Marketing From The World Cup Non-Sponsors

Jul 11 2014, 03:00 AM by

Learning Guerilla Marketing From The World Cup Non-Sponsors According to the YouGov Brand Index which is a tool which tracks the perceptions of the consumer towards various brands through a variety of events, Sony, Coca Cola and Pepsi are the winners of the competition to field the most successful promotional campaigns in conjunction with the World Cup. Those three brands were seen to be obtaining the most positive social media chatter, while the big loser was McDonalds who ranked at the bottom of the “buzz score” list of major brand advertisers with more negative conversation about it than any other. What lessons can you learn from the World Cup sponsors and non-sponsors about paying huge sums for affiliation with major events vs. engaging in good ol’ fashioned guerilla marketing?

Posted in Tips & Resources

Hal Licino

How Brands Leverage The World Cup Social Media Fever

Jul 10 2014, 03:00 AM by

How Brands Leverage The World Cup Social Media Fever At the very beginning of the knockout round, Facebook announced that for the first time in the history of the social network an event had passed the one billion mark in site interactions. The World Cup had attracted the attention of more than 220 million Facebookers who have Liked, posted, or commented on the planet’s largest soccer tournament. Indeed it is estimated that up to 80 percent of all World Cup viewers used some form of social media during the games themselves. The World Cup seems to have become the first Social Media World Cup, and smart online brand marketers have risen to the challenge in order to really pull in the Gold!

Posted in Tips & Resources, Social Media

Hal Licino

The Top 5 Ways To Take A Bite Out Of Your Competitors

Jul 09 2014, 03:00 AM by

The Top 5 Ways To Take A Bite Out Of Your Competitors Uruguayans are a wonderful, cultured, and supremely civilized nationality and there has never been a hint of cannibalism among them until Mr. Suarez decided to eat an Italian’s shoulder in the middle of a World Cup pitch. Apparently his $15 million dollar salary doesn’t allow him to eat as much meat as he prefers so he must have gotten a bit hungry during the match for some of the Italian delicacy spalla di maiale (pork shoulder). Although it is not recommended that you actually go out to dine upon your competition, the essence of business is effectively “dog eat dog” so anything that is ethical, legal, and even remotely fair play is usually acknowledged to be within the realms of modern business. So sharpen your chompers and get ready to chow down!

Posted in Tips & Resources

Hal Licino

(Avoid) Crashing Out Your Brand a la Spain!

Jul 08 2014, 03:00 AM by

(Avoid) Crashing Out Your Brand a la Spain! It can surely be argued that the World Cup received far more than any amount of coverage which could be deemed reasonable, with literally trillions of words being bandied around the internets dealing with every major and minor occurrence. With the popularity of top-X lists where an endless parade of bloggers spend the vast majority of their days providing suggestions for adopting certain strategies into your marketing campaign, an absolutely staggering amount of false and misleading advice has been propagated. Marketers have been misled into thinking that certain tips and tricks will make their business expand to the ranks of a multibillion dollar business like Real Madrid or Manchester United. These are the top five ways to dynamite your brand faster than defending champ Spain crashed and burned when they were barely into the World Cup games:

Posted in Tips & Resources

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