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Hal Licino

Adieu Authorship: Google Makes A U-Turn

Sep 10 2014, 03:00 AM by

Adieu Authorship: Google Makes A U-Turn When not too long ago Google eliminated Authorship photos, not too many wags would have foreseen the dropping of the entire Authorship program but sure enough, it’s now gone the way of the dodo bird. In a post by Google Webmaster Tools head honcho John Mueller, Google is no longer going to be presenting authorship results on their search pages and will no longer be tracking that all-important rel=author tag data. Why would Google flush a key factor that they have spent years nurturing in their search engine infrastructure and which has resulted in millions or even billions of manhours of author accommodation and setup? Simple. According to Google, users didn’t care for it.

Posted in Tips & Resources

Hal Licino

The Top 10 Surprising Online Lead Generation Statistics

Sep 09 2014, 03:00 AM by

The Top 10 Surprising Online Lead Generation Statistics It seems as if for more than two decades in the online marketing era, brand marketers engaged in generating and nurturing new leads have been getting it all wrong. They have been making mistakes which are costing their companies the opportunities to forge lucrative new relationships. According to recent studies by Lead Response Management, Inside Sales, The Marketing Donut, and Aberdeen Research, some widely held beliefs about the lead generation process are literally nothing more than misconceptions. Review these top ten most surprising lead generation statistics and get ready to change great big chunks of your current strategies.

Posted in Tips & Resources

Hal Licino

Chief Marketing Officer Council Agrees: Online’s Looking Up!

Sep 04 2014, 03:00 AM by

Chief Marketing Officer Council Agrees: Online’s Looking Up! In the recently released “State of Marketing” report, the Chief Marketing Officer (CMO) Council agrees that the global economy is definitely robust and on an accelerated upwards pace when it comes to marketing. There is a high level of confidence among CMOs that revenue growth and market share goals for 2015 should be not just achievable but may be surpassed. After the doldrums which were beset on the global economy after the 2008 financial shocks, this optimism is certainly welcomed by online marketers everywhere.

Posted in Tips & Resources

Nolan Wilson

5 Reasons Why Your Content Is Not Going Viral

Aug 25 2014, 06:00 AM by

Blogging About Writing Everyone wants their content to go viral, right? Why else would we spend hours and hours working on blog posts, creating infographics, and crafting engaging messages on your social media accounts? We want people to read it.

There is a big difference between creating content and creating engaging content that people want to read and share with their friends online. If you are not getting the results you want from your content development plan and failing to get the far reaching exposure that will expand your brands online presence, then you need to make a change.

Posted in Tips & Resources

Hal Licino

Master The Art Of Push-ing Mobile Notifications

Aug 13 2014, 06:00 AM by

Master The Art Of Push-ing Mobile Notifications Push notifications on mobile platforms are a very efficient method whereby you as the marketer have the ability to entice your customers back into your app leading to increased engagement and additional participation in the variety of live events which are occurring either inside or outside of your app environment. You can take the critical steps to meticulously track app opens and checkouts which originate within apps’ push notifications. It’s not quite enough to just track downloads when the additional data allows you a much greater insight into the very structure of your conversion funnel.

Posted in Tips & Resources

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