Welcome to Benchmark!

Email Marketing News from Benchmark Email

Shireen Qudosi

The Evolution of Email: How Email Marketing Has Changed Over the Years

Jun 18 2015, 03:00 AM by

The Evolution of Email: How Email Marketing Has Changed Over the Years “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” – Charles Darwin

The first email was sent over 44 years ago.

The first commercial email for marketing purposes was sent in 1978 by a Gary Thuerk, Marketing Manager at Digital Equipment Corp. Becoming the very first email marketing campaign, his idea was to promote his company’s machines to 400 users via Arpanet. It was a breakthrough event that won Digital Equipment Corp. $13 million in sales.

Posted in Email Marketing News

Shireen Qudosi

The Next Evolutionary Leap for Email Marketing

Jun 17 2015, 03:00 AM by

The Next Evolutionary Leap for Email Marketing An evolutionary look at email marketing would tell us that email hasn’t changed its form or function, but rather its face. It’s had to adapt in how it engages users due to an evolutionary shift in how we interact, communicate and use technology. And the next evolutionary leap for email marketing is already here with four rapidly adopted practices.

Posted in Email Marketing News, Email Tips

Andy Shore

Curt Keller Interview With Benchmark Email Japan

May 13 2015, 03:00 AM by

Benchmark Feature Spotlight One of the things we’re most proud of here at Benchmark is our international presence. It’s not rare to walk around the office and see a new friendly face visiting from the furthest reaches of the planet or to regularly have Skype calls at odd hours of the night. Email is global and so are we. Our CEO, Curt Keller, recently visited our offices in Japan. The team there sat down with Curt for an interview. It was a good time and interesting to hear and we thought we’d share it with all of you. It’s in English (in case you press play and are surprised that you can understand Japanese). Enjoy!

Posted in Email Marketing News

Hal Licino

The Top 20 Most Amazing Email Marketing Statistics

Oct 01 2014, 03:00 AM by

The Top 20 Most Amazing Email Marketing Statistics Every email marketer knows that their preferred form of online promotional channel is extremely effective and provides a return on investment of well over $40 for each dollar spent, but there are plenty more jaw-dropping statistics which have surfaced in recent studies which eloquently prove the astounding power and reach of this greatest of all internet marketing strategies. Check these out and have them handy the next time someone challenges you to prove your assertion that email marketing rocks the planet.

Posted in Email Marketing News, Email Tips

Hal Licino

Email Automation Is Preferred By Marketers & Customers

Sep 05 2014, 03:00 AM by

Email Automation Is Preferred By Marketers & Customers As an experienced email marketer you are well aware of the fact that “the power is in the list.” This internet marketing dictum effectively means that the primary power of an online business is contained in its list of subscribers with which your brand communicates through email marketing strategies which you concoct. The power of email continues to outperform even the most innovative online technologies, and as the mobile device adoption rate continues to flourish, email is blooming along with it. A recent eMarketer report entitled “B2B Email Marketing: Benchmarks and Best Practices for 2014” demonstrates that email is more valued by savvy online brand marketers than ever before and to an ever burgeoning level automation processes are taking email metrics to new heights.

Posted in Email Marketing News

More