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Michael Benedict

Inbox Placement Rates 2015: Detailed Analysis

Dec 31 2015, 03:00 AM by

Inbox Placement Rates 2015: Detailed Analysis A common point of failure for most of the marketers is why their campaigns didn’t succeed. Lack of awareness often costs email marketers in the form of lower open rates and reduced ROI. Every year Return Path does the analysis of inbox placement rate. Inbox placement rate measures the percentage of emails landing in your subscribers’ inbox and not in spam folders or otherwise undelivered. According to “Deliverability Benchmark Report 2015” published by Return Path, one of the five messages sent failed to reach the inbox. Email volume has gone up by 7% from last year, but only 79% of commercial emails lands in the inbox. Moreover, the global inbox placement rate has gone down by 4% compared to 2014. In other words, there are more and more emails but fewer of them reaches the inbox.

Posted in Email Marketing News

Shireen Qudosi

How Businesses Rallied to Email Success in 2015

Dec 02 2015, 03:00 AM by

How Businesses Rallied to Email Success in 2015 2015 was the year that email reinvented itself by finding new avenues and ways to communicate with an evolving audience. In some cases, it was about finding a way to be more innovative within the same platform – and in other cases it’s about emerging technology forcing a communication evolution.

Posted in Email Marketing News

Michael Benedict

Benchmark Email and EU Safe Harbor Certification

Nov 30 2015, 04:00 AM by

Benchmark Email and EU Safe Harbor Certification After 15 years of successful data transfer based on Safe Harbor Principles, the European courts recently rendered it illegal. Safe Harbor was one of the approaches U.S companies adopted to successfully address the concerns of data security for European citizens. A deadline has been set for the end of January for EU and US authorities to come up with an alternative, which we believe they will accomplish.

Posted in Email Marketing News

Michael Benedict

What is the US-EU Safe Harbor Program and its Importance for Doing Business?

Nov 30 2015, 03:00 AM by

What is the US-EU Safe Harbor Program and its Importance for Doing Business? The Data Protection law formulated by the European Commission in 1998 prohibits the transfer of personal data of European citizens to other countries that do not meet privacy protection standards. To comply with this directive, the U.S. Department of Commerce and the EU developed the Safe Harbor Program. It was designed to help to protect the privacy and integrity of the personal information collected and processed by U.S. companies. It allowed companies to self-certify that they would protect EU citizens’ data when transferred to servers and data centers located in U.S.

U.S companies should adhere to 7 principles for Safe Harbor certification:

Posted in Email Marketing News

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