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Hal Licino

Email Continues To Be The #1 Marketing Channel

Jul 29 2014, 03:00 AM by

Email Continues To Be The #1 Marketing Channel There exist a wealth of promotional channels available to the online marketer to engage their customer base and even through the massive expansion of the social media galaxy and the incalculable proliferation of mobile platforms there is still no alternative to email marketing. Although some may claim that email marketing does not have the cachet of the flashier vectors available to the online marketer that is essentially an irrelevant argument. The proof of the pudding is always in the eating, and email performs on the bottom line. While email marketing may not be capturing the hype headlines of social media options your brand doesn’t pay its bills with hype but with money … and email marketing year after year continues to provide the most effective, efficient, and lucrative way to reach out to your customer.

Posted in Email Marketing News

Hal Licino

Recent Research Proves Email Marketing’s Unparalleled Power

Jul 14 2014, 03:00 AM by

Recent Research Proves Email Marketing’s Unparalleled Power Ever since the dawn of email marketing nearly two decades ago, the art and science of promotional emails has been consistently evolving while continually being enhanced in terms of credibility and reliability. Even though an inordinate number of more conventional online marketing tools faded into oblivion with the appearance of tablets and smartphones, email marketing experienced an across the board boost thanks to the ease of reading emails wherever the subscriber is located. Much of the most current research proves that any online marketer seeking to actively engage their customer base has no channel available to them which is more effective than email marketing.

Posted in Email Marketing News

Hal Licino

Any Customers In Canada? Beware CASL’s Long Reach

Jun 30 2014, 03:00 AM by

Any Customers In Canada? Beware CASL’s Long Reach Starting from next month, some completely new, extremely rigorous, and rather restrictive set of legislative regulations is set to affect online marketers who are in the business of sending commercial messages to their customers in Canada. The legislation in question is Canada's Anti-Spam Legislation (CASL) which threatens violators anywhere in the world with fines that could readily be in the millions of dollars. This legislation encompasses all standard forms of digital channels including text messages and social media, but it will also have an effect on computer programs including any kind of software that alters the data during transmission. Needless to say, the primary target is email marketing.

Posted in Email Marketing News

Hal Licino

Travel & Leisure Industry Underperforming In Email Metrics

Jun 11 2014, 03:00 AM by

A recent email marketing metrics study by IBM company Core Motives has shown some surprisingly large chasms in the statistics of how online marketers are faring in their tasks, with many categories performing well beyond anyone’s expectations but a few falling so short that you really have to wonder why they aren’t overhauling their entire systems to parallel the results of the far more successful entities. The industry category which consistently is scoring at the very bottom of these metrics is Travel & Leisure and it is their experience which can shed light on the heart of email marketing effectiveness: Is the reading of that missive a priority for the subscriber?

Posted in Email Marketing News

Benchmark Team

AOL's DMARC Policy Change

May 08 2014, 03:00 AM by

Benchmark EmailWe recently told you about Yahoo’s recent DMARC changes that could effect your email’s deliverability. We advised sending best practices, using an email address hosted by your web domain and suggested that other email clients may follow suit. AOL is the first to align itself with Yahoo’s new anti-spam initiatives. AOL is now likely to bounce your email campaign if the From Address is from aol.com (YourName@AOL.com).

Posted in Email Marketing News

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