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Andy Shore

Mobile Eyetracking in Email Marketing

Jul 31 2015, 03:00 AM by

Mobile Eyetracking in Email Marketing A while back, the good people at Edisonda reached out to us and asked if Benchmark Email would be interested in partnering on a study focused on mobile eyetracking in email marketing. As nearly 70% of all emails are opened on mobile these days, we knew it was as important as ever for a study such as this to take place. We couldn’t wait to see the results!

Posted in Email Marketing News, Email Tips

Andy Shore

Benchmark Email at RISE

Jul 22 2015, 03:00 AM by

Benchmark Email at RISE Benchmark Email is thrilled to announce that we will have a booth at RISE, a new tech conference aiming to give leaders of enterprise a place to gather and display the ways in which their companies are changing the way we live. This very special event is hosted by the team behind Web Summit and we are excited to be a part of it. Rise takes place July 31st-August 1st 2015 and will be held at the Hong Kong Convention Centre.

Posted in New Features & Updates, Email Marketing News

Shireen Qudosi

The Evolution of Email: How Email Marketing Has Changed Over the Years

Jun 18 2015, 03:00 AM by

The Evolution of Email: How Email Marketing Has Changed Over the Years “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” – Charles Darwin

The first email was sent over 44 years ago.

The first commercial email for marketing purposes was sent in 1978 by a Gary Thuerk, Marketing Manager at Digital Equipment Corp. Becoming the very first email marketing campaign, his idea was to promote his company’s machines to 400 users via Arpanet. It was a breakthrough event that won Digital Equipment Corp. $13 million in sales.

Posted in Email Marketing News

Shireen Qudosi

The Next Evolutionary Leap for Email Marketing

Jun 17 2015, 03:00 AM by

The Next Evolutionary Leap for Email Marketing An evolutionary look at email marketing would tell us that email hasn’t changed its form or function, but rather its face. It’s had to adapt in how it engages users due to an evolutionary shift in how we interact, communicate and use technology. And the next evolutionary leap for email marketing is already here with four rapidly adopted practices.

Posted in Email Marketing News, Email Tips

Andy Shore

Curt Keller Interview With Benchmark Email Japan

May 13 2015, 03:00 AM by

Benchmark Feature Spotlight One of the things we’re most proud of here at Benchmark is our international presence. It’s not rare to walk around the office and see a new friendly face visiting from the furthest reaches of the planet or to regularly have Skype calls at odd hours of the night. Email is global and so are we. Our CEO, Curt Keller, recently visited our offices in Japan. The team there sat down with Curt for an interview. It was a good time and interesting to hear and we thought we’d share it with all of you. It’s in English (in case you press play and are surprised that you can understand Japanese). Enjoy!

Posted in Email Marketing News

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