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Email Marketing News from Benchmark Email

Michael Benedict

Gmail Introduced an Additional Security Feature to Warn Users about Unencrypted Emails

Apr 12 2016, 03:00 AM by

Gmail Introduced an Additional Security Feature to Warn Users about Unencrypted Emails Want to know if your email has traversed the web over an insecure and unencrypted connection? Gmail’s New Security alert feature was released on Feb 9th, 2016 .With 1 billion active users and growing, Google’s Gmail service rolled out a new feature in honor of “Safer Internet Day.” Google played its part for a better internet on “Safer Internet Day” with the new authentication alerts feature. In 2014, around 40% to 50% of the emails between other service providers and Gmail were not encrypted. Google made an announcement in November 2015 that it would warn users of emails from providers that are not sent from secure and encrypted connections. The novel authentication feature is a fulfillment of its promise.

Posted in Email Marketing News

Andy Shore

Day One At SXSWi

Mar 11 2016, 03:00 AM by

“Day
Digital Media Strategy for NBA Champion Teams
Al Aguilar (Moderator)
James Chandler - San Antonio Spurs
Michael Farmer - Miami Heat

Michael Farmer on which Heat member he's most like: coach Spoelstra, because he has to put all the team members in a place to succeed.

James Chandler: When you lose, it's a lot less work. A thank you campaign and you're done. You go home. When you win, you get a half day to celebrate … then you have to get back to work for a strategy for celebration.

Posted in Social Media, Email Marketing News, Benchmark Series & Contests, Email Tips

Andy Shore

Vote For What You Want To See Benchmark Email Cover at SXSWi

Mar 01 2016, 03:00 AM by

Vote For What You Want To See Benchmark Email Cover at SXSWi
I really had a blast live blogging MarketingSherpa Summit and sharing that wealth of information with all of you. That’s why I’m heading to SXSWi. There’s hundreds of panels and speakers for SXSW Interactive and I want to share as much as possible with our readers, followers and customers. However, there’s so many that I can’t make up my mind on what to attend. So, I leave some of the decision making up to all of you. I’ve selected four sessions and panels that sound interesting to me and I’m sure will be of interest to y’all. You can vote and I’ll be sure to attend the winner for each day. If you’d like to find more info on each panel or session, look them up on the SXSWi website. Can’t wait to see where I’ll go!

Posted in Email Marketing News

Andy Shore

MarketingSherpa Summit 2016 Live Blog Day Two

Feb 23 2016, 03:00 AM by

“MarketingSherpa Day one is in the books. I know I learned a ton yesterday and plan to take many of the lessons back to the office and put them into action. I cannot wait to see what Day Two has in store for MarketingSherpa 2016. If you want to join in on the conversation, tweet us using the hashtag #Sherpa16. Stay tuned for Day Two!

Posted in Email Marketing News

Andy Shore

MarketingSherpa Summit 2016 Live Blog Day 1

Feb 22 2016, 03:00 AM by

“MarketingSherpa We’re very excited to bring you updates throughout both days of MarketingSherpa Summit 2016. The plan is to post the best quotes, stats and as much of the fun and information as possible. If you’d like to jump in on the conversation, hit us up on Twitter @BenchmarkEmail. We look forward to interacting with all of you both at the Summit and online. Stay tuned!
 

Posted in Email Marketing News

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