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Benchmark Series & Contests

Hal Licino

Top 10 Ways To Bring In-Store Experience To Your Online Customer

Aug 22 2014, 03:00 AM by

Customer Experience Required It goes without saying that every ecommerce marketer has an online store set up with all of the conventional (and in some cases unconventional) facilities for the customer to complete their purchase. Unfortunately only a relatively small proportion of those marketers have given too much thought to how they can improve the experience of the customer in that online store. It’s one thing to create and maintain a customer experience in a brick and mortar setting where you can establish a particular environment and have your staff interact with the customer in a specific manner which dovetails with your atmosphere, but it’s quite different to transplant that experience onto an online milieu. Fortunately there are ways to bring that in-store experience to your online customer and following these top ten tips will help you boost that engagement!

Posted in Benchmark Series & Contests, Customer Experience Required

Hal Licino

Crafting Knowledge Base Articles To Maximize Customer Experience

Aug 21 2014, 06:00 AM by

Customer Experience Required Most online marketers approach the prospect of having to create a knowledge base as a stultifying detailed college thesis multiplied by a thousand. The process of writing the copy for the knowledge base is not necessarily a chore which has to be approached with all the joy and anticipation reserved for your upcoming abdominal surgery. Look at your entire knowledge base as a way to provide extremely useful and practical information which your customers will appreciate when they are looking into any aspect of your brand’s offerings. A properly written knowledge base will redirect a huge workload off of your customer service department, so it can have massive bottom line effects as well as significantly improving your overall customer experience.

Posted in Benchmark Series & Contests, Customer Experience Required

Shireen Qudosi

Industry Experts Weigh in on Delivering Exceptional Customer Experience

Aug 21 2014, 03:00 AM by

Customer Experience Required Here’s the scenario: you’ve just hosted a fabulously catered dinner* for the industry’s best minds. The table is set, the flower centerpieces are exquisite, and the meal is served. Now you, as host and master of ceremonies, get to listen in on the private conversation of brilliant marketing minds as the topic of conversation shifts to creating an exceptional customer experience…

Posted in Benchmark Series & Contests, Customer Experience Required

Hal Licino

Cater To What Your Customers Trust To Build Their Experience

Aug 20 2014, 06:00 AM by

Customer Experience Required Nielsen is mostly known as the company that places a handful of boxes and diaries in the homes of precious few Americans and based on that woefully inadequate sampling determines the television ratings which drive hundreds of billions of dollars of advertising revenue. The company also provides a wealth of information about online commerce and fortunately it does so with a more sturdy statistically valid scientific approach. Its recent report on how consumers trust various forms of brand presence in a variety of mediums is of interest to all online marketers as understanding how the customer reacts to brand messaging is critical to creating the ultimate customer experience.

Posted in Benchmark Series & Contests, Customer Experience Required

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