Welcome to Benchmark!

Benchmark Series & Contests

Hal Licino

Stop Fearing Innovative Marketing Approaches

Oct 30 2014, 03:00 AM by

Monstrous Marketing Mistakes & Fears Although it may seem to challenge every iota of conventional wisdom gathered in the volumes of best practices for online marketers, there are an inordinate number of companies which literally fear and shun the very process of effective marketing itself! While there is nearly universal agreement that marketing is the lifeblood of companies, far too many businesses are stuck in stubborn loops where they cannot see themselves being placed in the spotlight of any marketing beacon which could be remotely described as “new and different” and therefore fail to promote their business in just about every results-oriented way imaginable. They have their customers, they have their products, they have their procedures and they are (blindly) proceeding in the way they “always” have. They are placing their heads in the sand and avoiding the truly effective ways to overcome these irrational fears and achieve marketing success!

Posted in Benchmark Series & Contests, Monstrous Marketing Mistakes & Fears

Hal Licino

The Top 7 Monstrous Fears Which Handicap Online Marketers

Oct 29 2014, 03:00 AM by

Monstrous Marketing Mistakes & Fears Fear is totally debilitating. It makes marketers vulnerable to shrewder (and more courageous) competitors to gnaw away at their market shares. It eats away at the confidence of the marketer leading them to concoct meek, mild, and essentially ineffective strategies because they are afraid of taking a chance. Worst of all it diminishes your strengths and amplifies your weaknesses so that you essentially have lost at the challenge of creating the best marketing campaign that you are capable of… before you even start. You have no choice but to confront your monstrous fears and out-monster them. You have to do that for the sake of your brand, your customers, and your career.

Posted in Benchmark Series & Contests, Monstrous Marketing Mistakes & Fears

Andy Shore

Spending a Moment with Advertising Week's Matt Scheckner

Oct 28 2014, 06:00 AM by

Heart of Business Matt Scheckner is the founder of Stillwell Partners and Executive Director of Advertising Week. He challenged Engineer Claude and myself to throw him some curveballs. He wanted the hard hitting questions. No softball questions. So, given their work and history with the Nathan’s 4th of July Hot Dog Eating Contest ... I asked him how many hot dogs he thought he could throw back. He expertly dodged my attempt to start beef between him and Joey Chestnut, but did make for a super fun and informational interview.

Posted in Benchmark Series & Contests, Heart of Business

Shireen Qudosi

Top 5 Things That Haunt Email Marketers

Oct 28 2014, 03:00 AM by

Monstrous Marketing Mistakes & Fears A ghoulish time isn’t had on just Halloween. In fact, for many email marketers, their weekly email campaign is met with the same harrowing fear as October 31. Take for instance these top 5 email marketing fears that haunt the average business. Yet, each one of these fears can be squashed though exposure alone. The more exposure you have to email marketing, the less nightmarish it will seem too.

Posted in Benchmark Series & Contests, Monstrous Marketing Mistakes & Fears

Hal Licino

The Top 7 Monstrous Social Media Failures You Should Fear

Oct 27 2014, 06:00 AM by

Monstrous Marketing Mistakes & Fears Fear of failure is the reason why many major brands fail to achieve their potential in their social media marketing endeavors. There have been no shortage of truly monstrous epic fails which have arisen from marketing concepts which might have sounded like they were feasible to somebody before they were issued to nearly universal derision. It is this history which has made many online marketers gunshy to the point of inaction so that they don’t lead their own brands down the same path to the flames of InterHades. Fair enough, there have been many disastrous social media posts which have managed to demolish an entire company’s image in the eyes of its customers and which are worth studying if for no other reason than to avoid repeating their errors:

Posted in Benchmark Series & Contests, Monstrous Marketing Mistakes & Fears

More