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Benchmark Series & Contests

Andy Shore

Toby McDonald: Rockin' Wine Tours (and Kilts)

Feb 02 2016, 03:00 AM by

Heart of Business Toby McDonald took the blind leap, jumped in with both feet and started the successful Brewery Tours of Temecula. He's since expanded to include Rockin' Wine Tours of Temecula. We talked to him about why creating a unique customer experience is so important and how word of mouth marketing can make all the difference on social media and review sites like Yelp. Even if it means the rockin' you're doing is wearing a kilt.

Posted in Benchmark Series & Contests, Heart of Business

Andy Shore

Lawrence Vavra: Music Management Jedi and Co-Captain of the Deckstar

Jan 26 2016, 03:00 AM by

Heart of Business Lawrence Vavra co-founded Deckstar with his friend and business partner Matt Colon. It grew from a gap in the industry that they perceived when working with DJ AM. Many years later, Deckstar now boasts a roster of more than 70 artists, including legendary acts like Blink-182, Steve Aoki and Air. We discuss the current state of the music business, advice for an individual looking to break into the industry, whether it be as an artist or on the business side, the importance of building a social following ... and even our favorite music festivals. Listen and enjoy!

Posted in Benchmark Series & Contests, Heart of Business

Andy Shore

Heart of Business Round Table: Deliverability

Jan 19 2016, 03:00 AM by

Heart of Business We went to the top for this discussion on deliverability. That's right! Members of Benchmark Email's executive team, including our CEO, VP of Sales & Marketing and Director of Marketing sat down to discuss all things deliverability. Topics covered include what is deliverability, how do you get started with email marketing to ensure deliverability, how to maintain good deliverability and what to do if your deliverability ever dips. It's a great listen for the enterprise of any size.

Posted in Benchmark Series & Contests, Heart of Business

Andy Shore

Don't Miss The Katydids on TV Land's Teachers

Jan 12 2016, 03:00 AM by

Heart of Business Teachers premiers January 13th on TV Land, but that's just the next chapter in the story of The Katydids. It started as an improv troupe of six ladies with basically the same name. Soon, videos were being shared across the web and gained the attention of networks. Enter Alison Brie (Community, Mad Men) and UCB Founder Ian Roberts, the executive producers of Teachers. We dug into their story and talked developing a following, how they translated their ideas to a TV show, the writing process and using social media to promote the show.

Posted in Benchmark Series & Contests, Heart of Business

Dorothy Le

Marketing Mania: Star Wars

Jan 11 2016, 03:00 AM by

Marketing Mania It feels like 90% of people on this planet have already watched Star Wars: The Force Awakens. It is one of the biggest films to hit theaters and die hard fans of all generations are preparing mentally and physically to push themselves through the throng of other Star Wars fanatics into the theater seats and then repeat the cycle for the next few days.

With a loyal global fan base such as this, Disney would be crazy to not take this advantage of this mayhem to do some intense marketing ... and so they did.

Posted in Benchmark Series & Contests