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Andy Shore

Playlist: Be a Reflektor

Nov 04 2013, 03:00 AM by

I knew I wanted to pick an Arcade Fire song, when it came time to putting together a playlist for this week. However, picking just one song off their new album, Reflektor, is easier said than done. I haven’t really stopped listening to the whole album, since seeing them at their CD release show at Capital Records last week.

Posted in Cool Stuff for Small Businesses, Benchmark Series

Hal Licino

Mastering the Art of the Exhibitor’s Timeline

May 26 2013, 06:00 AM by

Trade show event planning is not something that should be left for the last minute but requires extensive advance organization. Follow this annual planning calendar to ensure that you’re well prepared and you can even condense it or otherwise customize it for events which occur more frequently than on an annual basis:

 

Posted in Benchmark Series & Contests, Benchmark Series, Event Marketing, A Series on Fortunate Events

Shireen Qudosi

Event Marketing From a Public Relations Perspective

May 25 2013, 06:00 AM by

In a series of interviews for our event marketing series, I got to sit down with Alex Burrola of FSB Core Strategies, one of California’s top rated PR firms. Curious how PR played a role in event marketing, we asked Alex how he merges his veteran PR background with the events he’s assigned to either manage or collaborate on.

Posted in Benchmark Series & Contests, Benchmark Series, Event Marketing, A Series on Fortunate Events

Shireen Qudosi

DIY by Rethinking “Change Agents”

Feb 23 2013, 06:00 AM by

You can’t be a better leader until you think like one. Thinking like the entrepreneur 2.0 you wish to be won’t happen overnight. The only way a radical business revolution can take place is if you revolutionize your mind. This doesn’t mean throw out everything you knew…far from it. A lot of older values worked and are worth more today - values like hard work that doesn’t look for immediate rewards, values that understood that brilliance takes cultivation and effort.

Posted in Tips & Resources, Benchmark Series, DIY

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