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Email Marketing Tips

Shireen Qudosi

Tips for Writing High Conversion Email Content

Jul 01 2015, 03:00 AM by

Tips for Writing High Conversion Email Content Unless you’re a professional writer and a content strategist, you’ve probably come face to face with the dread of writing high-conversion emails for your email marketing campaigns. The first step is knowing how to approach your email subject line. Once you’ve mastered high conversion subject lines, the next step is learning how to write high conversion email content. Though how you approach content will depend on what you’re promoting and to whom, there are several time-tested practices that do not change no matter who your audience is.

Posted in Email Tips

Shireen Qudosi

Copywriting Your Email Marketing Pop-ups

Jun 25 2015, 03:00 AM by

Copywriting Your Email Marketing Pop-ups r Having sat with my developer a week ago, trying to drum up ideas for copywriting our email marketing pop-ups for my personal blog, I discovered one small crippling fact. Even though I’m a professional writer, email marketing and marketing manager, I was at a bit of a loss on how to best copy write our email subscription pop-up. And then I thought, if this is what I’m experiencing, then how many of you out there are facing the same problem?

Posted in Email Tips

Shireen Qudosi

The #1 Growth Hack to Build Your Email Marketing Pop-Ups

Jun 24 2015, 03:00 AM by

The #1 Growth Hack to Build Your Email Marketing Pop-Ups Email marketing pop-ups are for emails what mobile design was for websites. In a nutshell, it’s optional but it’s also smart business that drives performance and engagement. We’ve all come across the pop up we receive when we visit a site, but unlike mobile for web, there’s more than just one way design your email subscription pop-ups.

Posted in Email Tips

Shireen Qudosi

The Next Evolutionary Leap for Email Marketing

Jun 17 2015, 03:00 AM by

The Next Evolutionary Leap for Email Marketing An evolutionary look at email marketing would tell us that email hasn’t changed its form or function, but rather its face. It’s had to adapt in how it engages users due to an evolutionary shift in how we interact, communicate and use technology. And the next evolutionary leap for email marketing is already here with four rapidly adopted practices.

Posted in Email Marketing News, Email Tips

Andy Shore

Patriotic Marketing Tips For Your Enterprise From Tipsy Elves

Jun 15 2015, 03:00 AM by

Patriotic Marketing Tips For Your Enterprise From Tipsy Elves If you’re as big a fan of the show Shark Tank as we all are here at Benchmark HQ, you probably recall the guys from Tipsy Elves. $1.35 million in sales got the Sharks attention and they left with a deal from Robert Herjavec. Since the show has aired, they’ve boasted $8 million in sales on a Shark Tank update.

No, we didn’t decide to interview them for a Christmas in July piece. We’d melt wearing an ugly Christmas sweater here in sunny Southern California in July. They also have an awesome patriotic clothing line that’s perfect for the 4th of July.

Posted in Email Design & Templates, Email Tips

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