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Email Marketing Tips

Hal Licino

The Top 5 Virtuoso Email Marketer Tips

Jul 28 2014, 03:00 AM by

The Top 5 Virtuoso Email Marketer Tips In case you hadn’t noticed it’s a competitive world out there, so you need to use every possible strategy you possibly can to keep your brand in the forefront and thriving. It’s not enough to be a “fair to middling” email marketer as in order to provide your brand the greatest possible advantage in the crowded competitive environment you need to aspire to the status of the true professional virtuoso. These top five master tips can help you separate yourself from the crowd and achieve the success your entire email marketing campaign really deserves.

Posted in Email Tips

Hal Licino

Basic Factors To Integrate Into Any Email Campaign

Jul 17 2014, 06:00 AM by

Basic Factors To Integrate Into Any Email Campaign Email marketing is at the forefront of the many channels available to the online brand marketer in this day and age, so it is imperative that every aspect of this incredibly powerful promotional vector be harnessed for the maximum benefit of the entire company. Although the keys to successful email marketing implementations are virtually countless, there are some basic aspects which should be integrated into every email marketing campaign. It serves every online marketer, whether new to the field or a mature veteran of the email wars, to be familiar with these important factors.

Posted in Email Tips

Leo Welder

Five Tips to Use an Email Marketing Tool to Fundraise for Your Charity

Jul 14 2014, 09:00 AM by

Five Tips to Use an Email Marketing Tool to Fundraise for Your Charity If you volunteer for a non-profit, you know they appreciate your time and effort. Unfortunately, facilities, supplies, and employees can’t be paid for with only time and effort. Like their for-profit siblings, non-profit organizations need money to operate. Not everyone has connections to big donors or philanthropic companies, but we all have friends, family and other acquaintances that are usually more generous than we think. Used properly, an email marketing tool (like Benchmark) can help you raise money to ensure that your beloved non-profit will continue to serve its mission. Here are five tips to help you do just that.

Posted in Email Tips

Hal Licino

Megaoptimize Your Email Campaign For MegaROI

Jul 02 2014, 03:00 AM by

Megaoptimize Your Email Campaign For MegaROI A recently released study by Epsilon demonstrates that email is continuing to lead among all other online marketing channels to the point that last year's marketing budgets of many brands had up to 20% allocated to email marketing alone, and this figure is expected to increase by another 10% for 2014. This news comes along with the latest statistics on Return On Investment (ROI) that email marketers benefit from, with the Direct Marketing Association (DMA) reporting a $40 ROI for every $1! In an online universe where almost half of all promotional emails sent in 2013 have resulted in a conversion, can you afford to not be relying on email as the heart of your online marketing campaigns?

Posted in Email Tips

Hal Licino

When Email Marketers Violate Every Possible Best Practice

Jun 16 2014, 03:00 AM by

There is a printing company which provided me a quote at least five years ago. Unfortunately not a month goes by that I don’t receive exactly the same email asking if I have any more printing projects for them. The content of this email hasn’t changed by a single comma in the last half decade, and it will likely continue that way until time immemorial. Then there is the company who has been sending me emails in Chinese since 2008. I got tired of emailing them that I don’t read that language around 2011 but they still keep on coming. Maybe I should send them the notice in Chinese? As an email marketer you have to ask yourself if you’re providing real value to your customers or just irritating junk folder fodder!

Posted in Email Tips

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