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Email Marketing Tips

Shireen Qudosi

Spring Cleaning Your Content: 5 Ways to Evaluate Each Piece of Content

Apr 27 2016, 03:00 AM by

Spring Cleaning Your Content: 5 Ways to Evaluate Each Piece of Content If you’ve read the 23 facts on content that I wrote about earlier, you’re likely going to be moved to do a more thorough spring clean of your content. First, congratulations are in order. You’ve taken a critical step in reinvesting in content, which still stands as the primary way to convert customers and cultivate brand loyalty.

I know you’re swamped with other marketing responsibilities and growing your department – and having done a spring clean at least 5 times in the last 7 years for various organizations – I wanted to offer you a cheat sheet that will help map out a plan.

Posted in Email Tips

Shireen Qudosi

23 Facts That Will Push You to Spruce Up Your Content

Apr 25 2016, 03:00 AM by

23 Facts That Will Push You to Spruce Up Your Content Spring Cleaning isn’t just about domestic rearrangement. Spring is a mindset. It’s about taking a look at every aspect of your life beyond just the physical – and that includes your business.

Over the course of the last year, society has generated quite literally billions of pieces of content. The industry is calling it a data explosion that spills over into social media as well. In fact, according to a Data Never Sleeps Infographic:

Posted in Email Tips

Andy Shore

Infographic: Put the Spring in Your Email Marketing with Some Cleaning

Apr 18 2016, 03:00 AM by

“Infographic: Spring Cleaning is a yearly tradition in which we purge our homes, offices and lives of clutter and give it all a deep cleaning. Those same ideals can be applied to email marketing to put a spring in the success of your business. Here’s a helpful infographic that will hopefully inspire you to give your email marketing a spring cleaning. Plus, we’ve embedded the video of the Heart of Business Round Table Live on Facebook for all of you, if you’re looking to hear more about how you can apply the ideals of Spring Cleaning to your email marketing efforts.

Posted in Email Tips

Shireen Qudosi

Calming the Anxious Consumer: Marketing Sherpa’s Conversion Heuristics Targets Consumer Anxiety

Apr 15 2016, 03:00 AM by

Calming the Anxious Consumer: Marketing Sherpa’s Conversion Heuristics Targets Consumer Anxiety Conversion Heuristics, MarketingSherpa’s innovative way to look at enterprise marketing, takes into account the full cycle of a consumer experience before they arrive at conversion. In my last blog post, I broke down the formula to discuss each symbol in the conversion formula: C = 4m + 3v + 2(i-f) – 2a.

The variables represent anxiety, friction, incentive, value proposition, motivation and (ultimately) conversion. While the eye tends to get drawn to C, thus becoming to focus on the formula and our general goal to capture our audience, I would argue that the most important signifier in this formula is “a” – anxiety.

Posted in Email Tips

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