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Email Marketing Tips

Benchmark Team

How to Move Your Emails From Gmail's Promotions tab to Primary

May 08 2015, 03:00 AM by

How to Move Your Emails From Gmail's Promotions tab to Primary Last year, in an attempt to make your email life easier, Gmail introduced the tabbed inbox. Its goal being to make sure you only see important emails in your Primary tab. Not very long after, marketers started complaining about decreased email open rates. Are you one of those worried your email campaigns are not performing as well? Then read on and discover how to successfully land your emails in the primary tab of Gmail’s inbox.

Posted in Email Tips

Shireen Qudosi

Is Mobile Killing Your Email Campaign?

May 06 2015, 03:00 AM by

Is Mobile Killing Your Email Campaign? If you’re finding that your email campaigns aren’t converting for mobile, then the likely culprit behind that failed conversion is your email content and design. With mobile users toppling past about 66% of digital consumers, it’s no longer just an option to optimize emails. In fact, if Google’s new algorithm announcement is anything to go by, mobile optimization is now a basic business practice – or at least is should be. And if Google’s announcement hasn’t startled you into action, then this should: 75% of emails that aren’t optimized for mobile will delete the email campaign without reading it.

Posted in Email Tips

Shireen Qudosi

5 Ways to Merge Social Media with Email Marketing

May 04 2015, 03:00 AM by

5 Ways to Merge Social Media with Email Marketing When you’re marketing on multiple platforms, the question you should ask yourself is which platform are you looking to act as bait and which one is meant to act as the converter. Yet, the real question here is: are you even factoring in social media when launching an email marketing campaign? The answer to this question will mostly echo a resounding and confident yes. However, the reality is that most companies are only going as far as linking their email marketing campaign on social. There’s a whole lot more you can be doing to merge social media marketing with email marketing.

Posted in Social Media, Email Tips

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