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Email Marketing Tips

Shireen Qudosi

Top 4 Reasons You Need Video Email Campaigns

Sep 02 2015, 03:00 AM by

Top 4 Reasons You Need Video Email Campaigns Despite email marketing still being one of the most effective means of communication to a target audience – there’s still one issue: they need to read them. Regardless of what type of audience you have, you’re battling for their attention span. If you’re in retail, then your content is image heavy. If you’re detailing with a chunk of information, then you’re straddled with a lot of text that a reader has to get through. Both scenarios would benefit from video email campaigns. The former gets another layer of creative visual assets shared with their demographic, while the later gets to stream text heavy content into more engaging media files.

Posted in Email Tips

Shireen Qudosi

5 Reasons Why Your Email Campaign is Hitting The "Junk" Folder

Aug 19 2015, 03:00 AM by

5 Reasons Why Your Email Campaign is Hitting The You can have something amazing to say in every weekly email update.
You can have the greatest content team producing stunning email marketing content.
You can have the best target list of email subscribers.
Yet, there’s one major glitch you might not even be aware of: spam triggers.

Recently, I spoke with a few companies that didn’t understand why their email campaigns to a list of opted-in subscribers had such marginally low click-open rates. As it turns out, each campaign was going into the spam folder. Here’s why that happens.

Posted in Email Tips

Benchmark Team

How to Design Emails for Smartwatches

Aug 14 2015, 03:00 AM by

How to Design Emails for Smartwatches Believe it or not, Smartwatches are starting to sell. They have been around about a year now, but the launch of Apple Watch gave a kick-start to wearable communication devices. According to Nielsen’s Connected Life Report, the number of wearable devices sold will increase ten-fold by 2018. This means people will be staring at their wrist more and phone less. Although it is the small section of the market, it is important to consider how people will react to your emails.

Posted in Email Design & Templates, Email Tips