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Email Marketing Tips

Hal Licino

The Top 5 Email Segmentations You May Not Be Using

Sep 08 2014, 03:00 AM by

The Top 5 Email Segmentations You May Not Be Using If you’ve been an email marketer for more than about ten minutes, you are certainly no stranger to the necessity to segment your email subscription lists in order to obtain the best possible results from your campaign. However, you may be finding yourself a bit stultified and flummoxed by the prospect of having to come up with some new and different criteria to apply to your segmentation efforts. In that case never fear as all you need to do is check out some of these top five segmentation strategies in order to implement them into your list management duties and presto, you’ll be a segmentation star!

Posted in Email Tips

Hal Licino

Understanding Lifecycle & Timing Factors To Minimize Cart Abandonment

Sep 04 2014, 09:00 AM by

Understanding Lifecycle & Timing Factors To Minimize Cart Abandonment Adobe has recently released their “Campaign Guide To Email Marketing: The Next Frontier” and it provides ample and valuable information to online marketers on how to transform an email campaign strategy into one that maximizes both metrics and return on investment. The Adobe guide starts out by stating that modern consumers respond in a very different way from their counterparts just a few years ago, as they prefer to read their marketing emails on their smartphones and then switch over to a tablet or laptop to actually consummate the purchase. Of course they demand that the readability and overall display of the emails be equally good on any device they choose. By taking into consideration the subscriber’s device, location, and behavior you can craft a campaign which truly resonates.

Posted in Email Tips

Hal Licino

The Value Of Your Preference Center To Customer Engagement

Sep 03 2014, 03:00 AM by

The Value Of Your Preference Center To Customer Engagement If you truly want to accomplish the ultimate goal of every email marketer and that is to place your subscribers in charge of their overall experience in order to engage and retain them, you have to allow them to make their own choices and then you as brand marketer have to respect and cater to those choices. You can’t just pay lip service to providing customer choice, you have to rededicate your entire brand marketing effort to serving your customer! The preferred method to achieve that goal is through a superlative and comprehensive preference center.

Posted in Email Tips

Hal Licino

Why “Tired Old Email Marketing” Still Rocks The Metrics

Aug 26 2014, 03:00 AM by

Why “Tired Old Email Marketing” Still Rocks The Metrics If you can even spell online marketing you have to be well aware of the fact that mobile devices are conquering the entire email industry faster than Alexander The Great sweeping through the Middle East. This massive revolution in favor of mobile email opens has caused countless companies to scramble in order to concoct marketing strategies which cater to the newly mobile email subscriber. Crafting your brand’s identity today is all about ensuring that your overall strategy is mobile-centric, so we are all now invariably committed to the world of apps, mobile optimizations, and push notifications. However, this quantum shift in primary platform of delivery does not necessarily mean that you have to abandon your time-honored and proven email marketing strategies. The platforms may change but the basic tenets of email marketing never do!

Posted in Email Tips

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