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Email Marketing Tips

Hal Licino

The Top 7 Re-Engagement Email Strategies

Oct 08 2014, 03:00 AM by

The Top 7 Re-Engagement Email Strategies It doesn’t matter if you call them re-engagement, re-activation, or lapsed-consumer emails, the bottom line is that crafting the best possible email copy is going to make the difference between a happily re-engaged subscriber, and one that becomes only a swiftly fading memory. Apply all seven of these strategies and watch your re-engagement metrics zoom!

Posted in Email Tips

Shireen Qudosi

The 10 Commandments of Email

Oct 06 2014, 06:00 AM by

The 10 Commandments of Email Despite how much has changed in the last 20 years on how we communicate and gather information, there’s one thing that still stands strong and that’s email. Today, we’re sending over 100 BILLION emails per day. It’s still considered the “go-to” form of business communication. And oddly enough, while we were for the most part all trained to use a keyboard in typing classes, no one really has stopped to consider whether we should be trained to use other technology-driven platforms like email and social media. Now if you consider that email is the dominant means of communication in business, shouldn’t it warrant some set standard of practice?

Posted in Email Tips

Hal Licino

Why Does Gmail Chop Your Emails Short?

Oct 06 2014, 03:00 AM by

Why Does Gmail Chop Your Emails Short? You’ve created a wonderful and detailed email and fire it off to your anxiously awaiting iOS subscribers when you find that the whole message does not display, but it’s cut short ending with a button that states “Download Entire Message.” Only if the customer actually takes that step will the entire email be displayed, and if you placed your Call To Action at the very end of your email you can pretty well bet your bottom dollar that this particular send is going to tank your metrics. Gmail is now chopping your iOS emails at a mere 20 KB and what can you do about it? Nothing.

Posted in Email Design & Templates, Email Tips

Hal Licino

The Top 20 Most Amazing Email Marketing Statistics

Oct 01 2014, 03:00 AM by

The Top 20 Most Amazing Email Marketing Statistics Every email marketer knows that their preferred form of online promotional channel is extremely effective and provides a return on investment of well over $40 for each dollar spent, but there are plenty more jaw-dropping statistics which have surfaced in recent studies which eloquently prove the astounding power and reach of this greatest of all internet marketing strategies. Check these out and have them handy the next time someone challenges you to prove your assertion that email marketing rocks the planet.

Posted in Email Marketing News, Email Tips

Hal Licino

Designing Responsive Emails & Apps For iOS 8

Sep 30 2014, 03:00 AM by

Designing Responsive Emails & Apps For iOS 8 While Windows computer users continue to struggle with the schizoid 8.1 Update interface (“I swear if I go to vertically scroll a full-size window and those #$%& Charms come up one more time, I’m going to put my fist through my #$%& screen”), Apple continues being Apple-y in its user interface design and has just premiered iOS 8. Unlike the last couple of iterations of iOS, this one “seems” to be better thought out and less likely to require massive bug fixes, but as they say “the night is young.” Whether it turns out to be flawless or have more bugs than the Insect Collection at the Smithsonian (35 million specimens in case you were asking) email marketers need to be up-to-the-minute on what the new features mean and how they can be harnessed.

Posted in Email Design & Templates, Email Tips

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