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Event Marketing Blogs

Hal Licino

The Top 5 Event Marketing Mistakes To Avoid

Sep 12 2014, 03:00 AM by

The Top 5 Event Marketing Mistakes To Avoid If the fans don’t wanna come to the ballpark you can’t make ‘em. This time honored dictum should be engraved on the computer screens of all event marketers as although they might conceptualize, develop, and produce one of the greatest, finest, and most exceptionally wonderful events of all time, if no one shows up for it then it’s going to be a failure of epic proportions. Events live and die by their attendance and if you’re making any of these equally epic mistakes you might as well start preparing the burial site for your event.

Posted in Event Marketing

Hal Licino

Obtaining Top Event Talent: It’s All About Who You Know

Sep 02 2014, 03:00 AM by

Obtaining Top Event Talent: It’s All About Who You Know As an event organizer you may be faced with the prospect of securing some top talent for your event and if you simply look up their agent and ask for availability and a cost quote, you are almost certain to end up paying “rack rate” or several times more than you would have if you had been able to take advantage of that elusive “contact.” When it comes to booking talent you can save yourself an inordinate amount of money (as well as time and aggravation) by nurturing contacts in the entertainment industry who can open doors you never even knew existed.

Posted in Event Marketing

Hal Licino

The Top 8 Keys To Top-Notch Event Promotions

Aug 29 2014, 03:00 AM by

The Top 8 Keys To Top-Notch Event Promotions Your upcoming event requires all the help it can get in order to rise above the competition in a crowded field. If you integrate all eight of these critical factors to achieving the best in any event’s promotional campaign, you will see the effects… in your box office totals!

Posted in Event Marketing

Hal Licino

The Inherent Advantages Of The 100% Native Event App

Aug 08 2014, 06:00 AM by

The Inherent Advantages Of The 100% Native Event App If you are considering a native app for your event promotion you are certainly in good company. Even stalwart social media websites such as Facebook and LinkedIn have launched native apps, so there really is no reason why any event promoter, producer and marketer shouldn’t follow suit. While many events launch hybrid HTML5 apps, there is really nothing that can compare to the native app development and attendee experience. So take the plunge and avail yourself of the benefits of 100% purpose-engineered native apps.

Posted in Event Marketing

Hal Licino

Claim Your Place In Live Event Marketing ROIalty

Aug 01 2014, 06:00 AM by

Claim Your Place In Live Event Marketing ROIalty In the kingdom of event marketing, live events are the ones which have the greatest likelihood to present a very unique set of problems to the marketers which can be considerably more extensive and troublesome than in the online event variety. Representing the only modern marketing channel which has not yet been fully digitalized, live event marketing still requires a lot of that good old fashioned elbow grease and resists the “click, click, hurray” paradigm which many other online marketers can enjoy. However, there are some hi-tech tools which can be mastered in order to obtain the highest possible Return On Investment (ROI) for your event’s promotional dollars. If you aspire to a spot in the Burke’s Peerage of Live Event ROIalty you need to make event management technology and marketing automation your crown jewels.

Posted in Event Marketing

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