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Event Marketing Blogs

Benchmark Team

How Event Marketing Can Boost Your Sales

Sep 14 2015, 03:00 AM by

How Event Marketing Can Boost Your Sales Business organizations know that maximizing profits requires smart marketing. Nevertheless, it’s challenging for some businesses to devote the time required to market efficiently. In order to support that effort, this post presents you with event marketing strategies to help your business gain more loyal customers and maximize profitability.

Posted in Event Marketing

Andy Shore

Top 10 Tips From Wedding & Event Planners

May 28 2015, 03:00 AM by

What to Look for in a Content Writer Twitter is a special thing. We were so inspired by our chat with Dee Gaubert of No Worries Events on the Heart of Business podcast, that we decided to reach out to some other wedding and event planners that we admire. What resulted was countless great tips and advice from some of the best the industry has to offer. It wasn't easy, but we whittled it down to the top ten tips from wedding and event planners. These are in no particular order … it was hard enough only picking ten.

Posted in Event Marketing

Andy Shore

Make Your Events Social with Hashtags

May 21 2015, 03:00 AM by

Make Your Events Social with Hashtags For every company, the event piece of the marketing pie varies in size. For some, it’s a tiny sliver as if you were on an event marketing diet. For others the event marketing section may resemble Pac Man. No matter how big or small, it’s how you’re using all off the pieces together that makes the whole pie greater than the sum of its parts. Social media can boost your event marketing efforts in many ways. Let’s take a look at some of the ways using hashtags can expand the reach and effectiveness of your next event.

Posted in Event Marketing

Andy Shore

Following Up After Your Event

Apr 23 2015, 03:00 AM by

Following Up After Your Event A ton of hard work and preparation goes into putting on an event. Depending on the size, it might be almost a full year of blood, sweat and tears. The day of your event often feels like the finish line. Just that one last push until you’re finished. The last of your attendees will exit and you can finally catch your breath. You know the narrative, right? Except, that’s not the end.

What you do in the aftermath of your event is just as important as the event itself. There needs to be follow up. Don’t let them forget about you once your event has ended. It’s important to stay top of mind. There’s a lifecycle to email marketing for your events and your follow up is an integral part of that.

Posted in Event Marketing