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Event Marketing Blogs

Hal Licino

The Inherent Advantages Of The 100% Native Event App

Aug 08 2014, 06:00 AM by

The Inherent Advantages Of The 100% Native Event App If you are considering a native app for your event promotion you are certainly in good company. Even stalwart social media websites such as Facebook and LinkedIn have launched native apps, so there really is no reason why any event promoter, producer and marketer shouldn’t follow suit. While many events launch hybrid HTML5 apps, there is really nothing that can compare to the native app development and attendee experience. So take the plunge and avail yourself of the benefits of 100% purpose-engineered native apps.

Posted in Event Marketing

Hal Licino

Claim Your Place In Live Event Marketing ROIalty

Aug 01 2014, 06:00 AM by

Claim Your Place In Live Event Marketing ROIalty In the kingdom of event marketing, live events are the ones which have the greatest likelihood to present a very unique set of problems to the marketers which can be considerably more extensive and troublesome than in the online event variety. Representing the only modern marketing channel which has not yet been fully digitalized, live event marketing still requires a lot of that good old fashioned elbow grease and resists the “click, click, hurray” paradigm which many other online marketers can enjoy. However, there are some hi-tech tools which can be mastered in order to obtain the highest possible Return On Investment (ROI) for your event’s promotional dollars. If you aspire to a spot in the Burke’s Peerage of Live Event ROIalty you need to make event management technology and marketing automation your crown jewels.

Posted in Event Marketing

Hal Licino

Asking The Right Questions In Your Post-Event Audience Survey

Jul 31 2014, 06:00 AM by

Asking The Right Questions In Your Post-Event Audience Survey It’s easy to get lost in “the fog of war” in the preparations and implementation of a complex event and lose perspective on the essential reason for your promoting and producing the event in the first place. Although nearly all events have some financial prerequisites and goals which are measured in dollars and cents, the essence of the value of each event is how it satisfies the audience’s expectations. How do you find out how your event was viewed by your audience? Ask them!

Posted in Event Marketing

Hal Licino

Gain The Advantages Of The Post-Event Debriefings

Jul 30 2014, 06:00 AM by

Gain The Advantages Of The Post-Event Debriefings A common misconception is that event management comes to a close once the event itself is finished and over with. A literally immense amount of effort goes into preparing and running the event, so why would you want to continue working once it’s over? Conducting a staff debriefing session, for example, provides a critical insight into the workings of the entire event and is as indispensable a procedure as gaining feedback from all the attendees and following up on all channels. Implementing a few critical practices focusing on the post-event debriefing will provide invaluable data which you can use in your subsequent events as well as keeping the enthusiasm of all participants and stakeholders running high.

Posted in Event Marketing

Hal Licino

The Top 15 Must-Do Post-Event Activities

Jul 16 2014, 06:00 AM by

The Top 15 Must-Do Post-Event Activities Just because your event is over doesn’t mean you can just walk away from it! You should follow these top fifteen ways to excel at post-event activities which will solidify your reputation as an event producer and provide a strong lead-in to your next event!

Posted in Event Marketing

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