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Heart of Business

Andy Shore

Make Your Email Marketing Shine: BriteVerify

May 24 2016, 06:04 AM by

Heart of Business Yes. The Heart of Business podcast and its hosts hail from an Email Service Provider, but we very rarely touch on the topic of email marketing in our episodes. So, when we get the chance we let our inner email marketing nerds out to play. The importance of list verification and list hygiene and best practices for email marketing overall were discussed. We also talked about how much more educated marketers are nowadays.

Posted in Heart of Business

Andy Shore

Brian MacMahon: Your Business Sensei at the Expert Dojo

May 17 2016, 06:11 AM by

Heart of Business It may take a village to raise a child ... and it takes a community to build a startup. Enter the Expert Dojo. Brian MacMahon has long been a champion for small businesses and startups and he's found a home in Silicon Beach with the Expert Dojo. There's he offers training and resources to the individuals seeking it and has built a community of like-minded folks to help one another grow and achieve success.

Posted in Heart of Business

Andy Shore

Tom's of Maine: Naturally Themselves

May 10 2016, 06:02 AM by

Heart of Business It was easy to hear when talking with Susan Dewhirst and Nancy Pak from Tom's of Maine and know that they love what they do and the company for which they work. Yes, they work for a company which has been producing natural products that was doing it long before it was trendy to do so. However, each person at Tom's of Maine believes in what they do and lives and breathes the cause. They take pride in their community and enjoy their surroundings. It was an excellent conversation in branding, building trust with your audience and more.

Posted in Heart of Business

Andy Shore

Jennifer Owens: Working Mother Magazine

May 03 2016, 03:00 AM by

Heart of Business Just in time for Mother's Day, we've had the awesome Jennifer Owens on the Heart of Business. We talked creating content calendars, the type of content that engages her audience and so much more. We also discussed some of Jennifer's other organizations aimed at helping working women and the resources they provide. It's an awesome episode that's not to be missed!

Posted in Heart of Business

Andy Shore

Heart of Business Round Table: Spring Cleaning

Apr 19 2016, 03:00 AM by

Heart of Business Spring Cleaning is a time to refresh. We purge our homes or offices of clutter and scrub them clean. The ideals can be applied to email marketing. We sat down with some of our top experts to discuss just how you can do that for your business. CEO Curt Keller, Director of Marketing Daniel Miller and Director of Design TJ Taylor weighed in on how to clean your list, the best ways to declutter your design and more.

Posted in Heart of Business

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