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A Series on Fortunate Events

Hal Licino

Comparing The Marketing Of Corporate & Association Events

May 23 2014, 03:00 AM by

For the event marketer, there is an enormous difference between corporate and association events. Corporate events are often held in “attractive tourism-focused” locations such as Hawaii, Florida, or Las Vegas. The primary reason for those locations is to provide the attendees with a “mini-vacation” in a place where they can combine the attendance of the corporate event with some excitement and entertainment. In sharp contrast, many associations are limited by their organizational bylaws or covenants as to where they can hold events. It is highly unlikely that the Arkansas Temperance Association is going to hold its event in Sin City, preferring to hold it in a dry town such as Murfreesboro. However, there are many other variances which make organizing and marketing the different events… very different indeed!

Posted in Benchmark Series & Contests, Event Marketing, A Series on Fortunate Events

Shireen Qudosi

Event Planning of Napoleonic Proportions: How to Conquer Your Events

May 22 2014, 03:00 AM by

If you’re an event planner, you know you’ve had about 20 moments of panic before and during each of your events. From not having enough guests show up to a speaker canceling the night before, there are about a dozen things that can go wrong. No matter how much we’d love everything to be under our control, some of these things simply can’t be helped; however, most can. Surgical precision in planning and the right mix of OCD and neurosis can get you the perfect event. Fortunately for you, I have these traits. What others might call a borderline Napoleon complex, I call years of perfected practice in making sure things don’t screw up.

Posted in Benchmark Series & Contests, Event Marketing, A Series on Fortunate Events

Shireen Qudosi

Top Tier Trends in Event Marketing and Planning

May 21 2014, 03:00 AM by

My personal motto is to find the best way to do something, and then find a way to do it better. A huge part of being able to do your job better is knowing how the marketplace for that job is changing. Event planning is one of those markets. What used to be a fairly independent niche is now considered as a core part of an overall marketing director’s responsibility. Whether the two are fusing because it’s smart to merge departments to cut overhead costs, or because their end-goals are so parallel, the fact remains that most marketers don’t know the first thing about event planning.

Posted in Benchmark Series & Contests, Event Marketing, A Series on Fortunate Events

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