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Email Design & Templates

Benchmark Team

How to Design Emails for Smartwatches

Aug 14 2015, 03:00 AM by

How to Design Emails for Smartwatches Believe it or not, Smartwatches are starting to sell. They have been around about a year now, but the launch of Apple Watch gave a kick-start to wearable communication devices. According to Nielsen’s Connected Life Report, the number of wearable devices sold will increase ten-fold by 2018. This means people will be staring at their wrist more and phone less. Although it is the small section of the market, it is important to consider how people will react to your emails.

Posted in Email Design & Templates, Email Tips

Shireen Qudosi

Rounding up the Best Email Designs for Retail, Business & Organizations

Jul 20 2015, 03:00 AM by

Rounding up the Best Email Designs for Retail, Business and Organizations Now that we’ve gotten a solid understand the basics of what your email campaigns should look like in order to be conversion-friendly, the next step is how to go one step further and create email designs for your unique industry. The top three tiers of industries include retail, business and organizations. Here, we break down how to approach email marketing designs for each one.

Posted in Email Design & Templates, Email Tips

Andy Shore

Patriotic Marketing Tips For Your Enterprise From Tipsy Elves

Jun 15 2015, 03:00 AM by

Patriotic Marketing Tips For Your Enterprise From Tipsy Elves If you’re as big a fan of the show Shark Tank as we all are here at Benchmark HQ, you probably recall the guys from Tipsy Elves. $1.35 million in sales got the Sharks attention and they left with a deal from Robert Herjavec. Since the show has aired, they’ve boasted $8 million in sales on a Shark Tank update.

No, we didn’t decide to interview them for a Christmas in July piece. We’d melt wearing an ugly Christmas sweater here in sunny Southern California in July. They also have an awesome patriotic clothing line that’s perfect for the 4th of July.

Posted in Email Design & Templates, Email Tips

Hal Licino

Why Does Gmail Chop Your Emails Short?

Oct 06 2014, 03:00 AM by

Why Does Gmail Chop Your Emails Short? You’ve created a wonderful and detailed email and fire it off to your anxiously awaiting iOS subscribers when you find that the whole message does not display, but it’s cut short ending with a button that states “Download Entire Message.” Only if the customer actually takes that step will the entire email be displayed, and if you placed your Call To Action at the very end of your email you can pretty well bet your bottom dollar that this particular send is going to tank your metrics. Gmail is now chopping your iOS emails at a mere 20 KB and what can you do about it? Nothing.

Posted in Email Design & Templates, Email Tips

Hal Licino

Designing Responsive Emails & Apps For iOS 8

Sep 30 2014, 03:00 AM by

Designing Responsive Emails & Apps For iOS 8 While Windows computer users continue to struggle with the schizoid 8.1 Update interface (“I swear if I go to vertically scroll a full-size window and those #$%& Charms come up one more time, I’m going to put my fist through my #$%& screen”), Apple continues being Apple-y in its user interface design and has just premiered iOS 8. Unlike the last couple of iterations of iOS, this one “seems” to be better thought out and less likely to require massive bug fixes, but as they say “the night is young.” Whether it turns out to be flawless or have more bugs than the Insect Collection at the Smithsonian (35 million specimens in case you were asking) email marketers need to be up-to-the-minute on what the new features mean and how they can be harnessed.

Posted in Email Design & Templates, Email Tips

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