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Email Design & Templates

Hal Licino

Why Does Gmail Chop Your Emails Short?

Oct 06 2014, 03:00 AM by

Why Does Gmail Chop Your Emails Short? You’ve created a wonderful and detailed email and fire it off to your anxiously awaiting iOS subscribers when you find that the whole message does not display, but it’s cut short ending with a button that states “Download Entire Message.” Only if the customer actually takes that step will the entire email be displayed, and if you placed your Call To Action at the very end of your email you can pretty well bet your bottom dollar that this particular send is going to tank your metrics. Gmail is now chopping your iOS emails at a mere 20 KB and what can you do about it? Nothing.

Posted in Email Design & Templates, Email Tips

Hal Licino

Designing Responsive Emails & Apps For iOS 8

Sep 30 2014, 03:00 AM by

Designing Responsive Emails & Apps For iOS 8 While Windows computer users continue to struggle with the schizoid 8.1 Update interface (“I swear if I go to vertically scroll a full-size window and those #$%& Charms come up one more time, I’m going to put my fist through my #$%& screen”), Apple continues being Apple-y in its user interface design and has just premiered iOS 8. Unlike the last couple of iterations of iOS, this one “seems” to be better thought out and less likely to require massive bug fixes, but as they say “the night is young.” Whether it turns out to be flawless or have more bugs than the Insect Collection at the Smithsonian (35 million specimens in case you were asking) email marketers need to be up-to-the-minute on what the new features mean and how they can be harnessed.

Posted in Email Design & Templates, Email Tips

Hal Licino

Designing Responsive Emails For The iPhone 6 & 6 Plus

Sep 29 2014, 03:00 AM by

Designing Responsive Emails For The iPhone 6 & 6 Plus Even though the new iPhone 6 and 6 Plus are packed with technological innovation it’s a shame that there is a single image embedded in the minds of every iPhone lover and hater: The very first purchaser of an iPhone 6 standing outside the New York City Apple Store, where he had been camped out since the Carter Administration, proudly opening the box in front of the world’s amassed journalists and promptly having it fall to smash on the sidewalk below. Although this “duh!” moment has become a part of iPhone 6 lore this new device has more lessons for email marketers and app developers than just “be careful when you open the box” as Apple has rewritten the resolution rules … again.

Posted in Email Design & Templates, Email Tips

Hal Licino

Balancing Email Image Compression Vs. Quality

Jun 04 2014, 03:00 AM by

Every email marketer is well aware that the dimensions of an image on the screen are measured in pixels expressed by width and height. The quality of any image in your email content, however, is determined by factors that aren’t quite so cut and dried, such as style, content, mood, composition, and image quality. Ensuring that your email images load quickly has become of considerable importance in the mobile age when many of your customers are still reading your emails on less than optimal bandwidth networks. While the knee jerk reaction is just to place fewer images in your emails to ensure that your subscriber doesn’t get frustrated with slow load times and clicks away, there are other ways to squeeze every pixel for customer engagement value.

Posted in Email Design & Templates

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