Welcome to Benchmark!

Anchor Your Site in the SEOcean

Ruben Quinones

SEOcean: Keep Your Head Above Water

Aug 30 2013, 03:00 AM by

If you haven’t considered optimizing your site, you may be missing out on one of the most profitable vehicles in the digital marketing landscape. Last year, Google experienced an average volume of over five billion searches a day. And there were plenty of pages to meet the demand. There are currently over 3.5 billion pages in Google’s index, to be precise. Considering that most people only look at the first few search result listings, it is critical to be strategic about your approach when optimizing your site.

Posted in SEO, Benchmark Series & Contests, Anchor Your Site in the SEOcean

Brendan Egan

5 SEO Mistakes Most Entrepreneurs Are Making

Aug 29 2013, 06:00 AM by

Perhaps one of the few constants in the world of search engine optimization (SEO) is constant change. Search engines like Google are constantly changing their algorithms, making over 500 updates per year and typically 2-3 major updates per year. With all these changes, it becomes a full time job just to keep track of what search engines want, let alone handle the operational aspects of SEO.

Posted in SEO, Benchmark Series & Contests, Anchor Your Site in the SEOcean

Joe Errington

Why Content Marketing Is Not About Building Links

Aug 29 2013, 03:00 AM by

For the last few years, the term ‘content marketing’ has been a polite way of describing link building for SEO purposes. In the same way that telesales is ‘direct marketing’ the perpetrators use a less incriminating term to define a questionable activity. Anyone who works in direct marketing, though, will relay their frustrations about this. When asked what they do for a living, they nearly always have to follow up their job title with “no I am not a salesmen.” This intentional mislabeling of telesales and SEO has created a confusion of terms. Direct marketing is much more sophisticated than just making phone calls, and there is much more to content marketing than building links.

Posted in SEO, Benchmark Series & Contests, Anchor Your Site in the SEOcean

More