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Mobile: Marketing in the Palm of Your Hand

Shireen Qudosi

Mobile Marketing Trends and Predictions

Feb 28 2014, 03:00 AM by

Even the savviest marketers weren’t too sure about mobile a few years ago. Sure, the subject was on the horizon, but predictions in this area were unstable. We knew mobile was important – we just had no idea how important. There were a few nail-on-the-head moments, including predicting Apple’s Passbook and Facebook’s mobile functionality. More importantly, marketing is becoming an integrated part of who we are and how we live our lives. If we look at the reduced number of ad dividing TV time versus in-show product placements allowing for binge-watching sessions with uninterrupted advertising streams (a win for both viewers and advertisers), we see that how we view marketing has really shifted in the last couple years. We’re no longer interested in fracturing attention spans but rather, working within them and toward self-interested pursuits by the individual. Take a look at the follow examples to see how we’re already leaning in this direction and what we can expect in the year to come.

Posted in Benchmark Series & Contests, Mobile: Marketing in the Palm of Your Hand

Shireen Qudosi

Mobile Marketing: How Retailers Use Mobile

Feb 27 2014, 09:00 AM by

Mobile: Marketing in the Palm of Your HandA few weeks ago, I went to an Improv Show in which they strategically used mobile marketing on a half-bored audience waiting for the show to start. They screen in front flashed an offer to text a code in exchange for a few free show tickets. Since we had nothing else to do and had just paid for a show, the offer of a few free tickets seemed pretty enticing. Deciding to go for it, we texted a short line of code and were rewarded with free tickets that I’ve already misplaced somewhere. However, a week later I started getting text offers from the improve theater for reminders of upcoming shows and additional weekday discount offers. What weeks ago was a soon forgotten pledge to “come here more often” is now rekindled each time I receive a relatively unobtrusive text here and there. It was mobile marketing at its finest.

Posted in Benchmark Series & Contests, Mobile: Marketing in the Palm of Your Hand

Brett Relander

How Mobile Marketing Can Benefit Your Business

Feb 27 2014, 06:00 AM by

Mobile: Marketing in the Palm of Your HandImagine for a moment what business owners just 20 years ago would say if they were told they could send out targeted advertisements to a device that people held in their hands almost all day long. What if you took it one step further and told them it would even be possible to send a special offer or incentive to potential customers when they enter a set geographic area around their business? They would certainly be skeptical, but would absolutely want to get their hands on the technology.

Posted in Benchmark Series & Contests, Mobile: Marketing in the Palm of Your Hand

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