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Bland Brand, That Won't Stand!

Shireen Qudosi

The Nerdist Brand

Mar 28 2014, 06:00 AM by

In a sweeping side-step to hipster wave, we’ve got a strong nerdist undercurrent. In the core sense of branding, the nerdist movement is an appeal to an identity. In an often direct opposition to hipsters, nerdists are all about content. What drives nerdists isn’t particularly a style (like with hipsters), but rather a story.

Posted in Benchmark Series & Contests, Bland Brand, That Won't Stand!

Hal Licino

Crafting A Brand Identity The Dr. Seuss Way

Mar 28 2014, 03:00 AM by

Bland Brand? That Won't Stand!Dr. Seuss was a master of being able to entertain people of all ages through what seems at first glance to be nothing more than a very simple young children’s story book. Through an amazing imagination directed by an incisive intellect, he had the remarkable penchant to be able to finely craft a set of characters who would engage in an adventure which was both so disarmingly simple and at the same time, deceptively insightful. That is a combination that is absolutely optimal for an online brand marketing strategy. If you can create a campaign which has the innocence and energy as well as the pop off the screen graphics of children’s books, you have found a winning combination which can help differentiate your brand from your competitors.

Posted in Benchmark Series & Contests, Bland Brand, That Won't Stand!

Heidi Raker

Oh, the Places You’ll Go (With Good PR)!

Mar 27 2014, 09:00 AM by

Bland Brand? That Won't Stand!I’ve always been a big fan of Dr. Seuss. There’s just something about his whimsical rhymes, colorful characters, and strong moral foundation that allows me to suspend reality (for a time) and indulge my imagination. His work, although geared towards children, is rich with important life lessons for people of all ages. I find that one of my personal favorites, Oh, the Places You’ll Go , serves as an excellent allegory for small businesses on the path to great things.

Posted in Benchmark Series & Contests, Bland Brand, That Won't Stand!

Shireen Qudosi

Getting Brand Buzz by Hipster “Tribes”

Mar 27 2014, 06:00 AM by

Grasping the undercurrent consumer today, the hipster, starts with understanding what appeals to them and why. I'll start with branding basics, the logo, to cultivate an idea of core principles behind in hipster-friendly brands. From there, we'll shift into what makes a hipster tribe, how to create brand buzz, and why the art of doing nothing is the best strategy for hipster brands.

Posted in Benchmark Series & Contests, Bland Brand, That Won't Stand!

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