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Two P's in a Podcast: Preparation to Publishing

Hal Licino

The Top 5 FTC Definitions In Podcaster Pay-For-Play Laws

Apr 25 2014, 06:00 AM by

Pay for play is not in any way a phenomenon which has first surfaced in the social media podcast age. Payola was common in the vaudeville era of the Roaring Twenties and in 1959 Alan Freed, the DJ who popularized the term rock and roll, faced trial for accepting money to play specific records on the air. When it comes to the Wild Wild Web, podcasters are just as responsible for adhering to rules which prohibit pay for play as anyone working in the more traditional forms of media such as radio and television… and the Federal Trade Commission (FTC) wields the legislative sword to ensure that everyone complies.

Posted in Benchmark Series & Contests, Two P's in a Podcast: Preparation to Publishing

Emily Binder

Podcast 101: Pick Your Cohost, Divide and Conquer

Apr 25 2014, 03:00 AM by

Thousands of tutorials detail the nuts and bolts of podcasting, but read this beginner’s guide first. Before you devote time, effort, and money to researching and buying the best microphone, posing for an edgy header image photo shoot, setting up your RSS feed, submitting your podcast to iTunes and mastering audio editing software ... make sure that you are set up for success. Lay a strong foundation and develop a clear game plan with these three fundamentals (which apply to virtually any partnership in business or life):

Posted in Benchmark Series & Contests, Two P's in a Podcast: Preparation to Publishing

Hal Licino

The 4 Primary Podcast Review Aspects

Apr 24 2014, 06:00 AM by

An inordinate number of podcasts are based upon the reviews of various products, services, digital items, tools, and just about anything that is sold just about anywhere. Whether you’re a n00bie podcaster or can trace your podcasting roots back to the nascent industry in the Nineties, you’d be well advised to brush up on the basics of podcast reviewing to ensure that you’re providing your audience the highest possible value.

Posted in Benchmark Series & Contests, Two P's in a Podcast: Preparation to Publishing

Hal Licino

Beware The Podcast Patent Troll

Apr 23 2014, 03:00 AM by

Back when electric lighting was a distant dream, the U.S. Patent and Trademark Office (USPTO) could be relied upon to register and uphold patents in a legitimate and sustainable manner. After all, when Mr. Bucyrus would file a patent about his corn squishing machine it would be a fairly simple task to discern that it was or was not violating the concept and design of the corn splattering machine filed earlier by Mr. McCormick. When the technological era arrived, the USPTO’s ability to define and protect patents was significantly handicapped. Today, anyone can file a patent utilizing terms that are far too broad and can then harass real or perceived violators. These entities are known as patent trolls, and it may seem difficult to believe but there is one that is threatening all podcasters claiming that the entire technology belongs to them!

Posted in Benchmark Series & Contests, Two P's in a Podcast: Preparation to Publishing

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