Jun 18 2013, 03:00 AM by Shireen Qudosi
Marketing roles are confounded from the noise produced by social and new media, both of which are treated like a shouting match by many companies. Having a presence isn’t enough. Having a strong presence with active involvement doesn’t cut it either. It only adds to the noise.
Posted in Tips & Resources, Lists & Signup Forms, Email Tips
May 02 2013, 06:00 AM by Andy Shore
Gordon Ramsay knows food...probably. I’ve never eaten at any of his restaurants. He also knows good television. That I do know for sure. I enjoy Kitchen Nightmares
, Hell’s Kitchen
and Hotel Hell
. Ramsay is really just a great TV character and an excellent host for those shows. I recently discovered the UK version of Kitchen Nightmares
on Netflix and have been enjoying the uncensored Ramsay quite a bit. Watching these shows, I know I’m glad I’m not in the restaurant business. I’ve also learned enough to share these Benchmark 5: Things Kitchen Nightmares
Teaches Us About Business.
Posted in Tips & Resources, Lists & Signup Forms, Entertainment
Feb 26 2013, 06:00 AM by Richard Vohsing
ISPs and ESPs have been making it harder and harder to get into the inbox for email marketers. This isn’t because they don’t like us, it’s because spammers like to hide in our midst. In order to identify spammers, ESPs are constantly changing their formulas, trying to stay a step ahead of the evil junk mail.
Posted in Tips & Resources, Lists & Signup Forms, Tech Editorial
Feb 18 2013, 06:00 AM by Ivana Taylor
How many times have you heard that building your marketing list is the most important activity you can do in your business? Too many times, I’m sure. And how successful have you been so far? Yeah – I thought so.
A strong and engaged marketing list is literally like money in the bank. In fact, I like to say that it’s an asset for your business – as much as any existing customer or equipment or even YOU.
Posted in Tips & Resources, Lists & Signup Forms, Benchmark Series, Event Marketing, DIY
Dec 12 2012, 09:01 AM by Richard Vohsing
Graymail is probably a word that you haven’t heard of before, and that’s probably because until only a short time ago it really wasn’t a word at all. MSN recently coined this term to describe legitimate newsletters and emails that a recipient just doesn’t care to receive. Shortly after defining the word, Microsoft launched an all-out attack on Graymail, and it will likely change the face of email marketing
Posted in Lists & Signup Forms, Current Events, Tech Editorial