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Winery Email Marketing Blog

Hal Licino

Obtaining Referrals from Your Winery Email Subscribers

Jul 21 2011, 07:46 PM by

On the first day of any salesperson's training they are taught to ask for a referral. If you've just bought a new TV, they ask if you know anyone else who would like to enjoy the big game on a big screen. If you've just purchased a new car, they ask if any of your friends or family would like to obtain an equally good deal. Surprisingly, very few email marketers ever bother to ask for a referral as part of their winery newsletter campaigns, and that's a considerable failing that is costing you case sales!

Posted in Tips & Resources, Winery Email Marketing

Hal Licino

7 Proven Health Benefits to Include in Your Winery Email Newsletter

Jun 20 2011, 07:59 PM by

Your winery’s email newsletter features interesting content about your wines, but why not add a focus on wine’s beneficial effects? Here are some recent studies you can use in your newsletter to prove that wine promotes health:
Moderate Female Wine Drinkers Face Lower Risks of Sudden Cardiac Arrest
According to the October 2010 issue of Heart Rhythm Journal, over 85,000 women who participated in the Nurses' Health Study who consumed four ounces of wine daily were 46 percent less likely to experience sudden cardiac arrest than abstainers.

Posted in Tips & Resources, Winery Email Marketing

Hal Licino

Multiple Cross-Channel Winery Marketing Revolves around Email

Jun 01 2011, 03:51 PM by

Proliferating channels of online communication have created a situation where most online wine marketers currently involve themselves in an integrated multiple channel approach. This strategy is critical in order to appeal to the wine lovers on whatever channel they may be using at any particular time, as well as at different stages of the buying cycle. Wineries have found that the integration approach allows them to maintain a productive dialogue with their prospects, as well as accelerating the lead-to-sales process, while pushing their valuable leads downstream and finally to the checkout. Interestingly, email remains firmly ensconced at the core of online marketing strategies.

Posted in Winery Email Marketing

Hal Licino

The Email Alternative to Winery Closed Network Sales Sites

May 11 2011, 05:29 PM by

The last couple of years have seen a new form of online winery sales strategy develop: The Closed Network or Flash Site. Most of these deals center around reputable sites that receive upwards of 100,000 page views per month such as wine.woot.com, wineshopper.com, lot18.com, cinderellawine.com and winestillsoldout.com. These massively popular sites have shown a remarkable ability to move an extraordinary number of cases in a very short time, albeit at a stiff discount. However, there is an email alternative that may be more palatable to many wineries.

Posted in Winery Email Marketing

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