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Shireen Qudosi

The Quarterly Newsletter Your Audience Needs

Feb 20 2015, 03:00 AM by

The Quarterly Newsletter Your Audience Needs When it comes to marketing, nothing beats good old-fashioned get-in-you-hands, print. At least, nothing beats print when two things are happening. The first is that your audience is having their attention increasingly fought for in repeat attempts across multiple platforms. The second is that an older demographic still responds favorably to print; a younger demographic responds well to visually stimulating content, especially in print.

Posted in Cool Stuff for Small Businesses, Email Tips

Shireen Qudosi

Innovation in Thought Leadership a Coveted 2015 Business Goal

Jan 29 2015, 03:00 AM by

Innovation in Thought Leadership a Coveted 2015 Business Goal If innovation is the ability to think and create differently, then the 2015 business challenge is to push it out of business practices and into the realm of business campaigns. In the New Year, it’s not just good enough to be innovative in your day-to-day business – nor is it enough to innovate internally with business practices in either creativity or productivity. The new frontier of innovation is thought leadership. It’s about pushing outside of your business to see how you can be creative and think differently as a thought leader.

Posted in Cool Stuff for Small Businesses, Benchmark Series & Contests

Shireen Qudosi

In 2015, the Challenge is Increasing Productivity without Losing Your Soul

Jan 28 2015, 03:00 AM by

In 2015, the Challenge is Increasing Productivity without Losing Your Soul We’ve all heard the tired workplace phrases like “optimize your time” and “prioritize your tasks,” and you’ve especially heard this if you’re in a bustling start up with a mountain of work teetering toward an avalanche. The challenge we’re faced with is to perform the impossible, to prioritize our time and optimize tasks when there just aren’t enough work hours in the day. If you factor in meetings, fielding questions, answering email and so on, the fact remains that you have a pretty limited bandwidth in which to actually work. And with productivity being a relentless buzzword in 2015 as it was in 2014, the question I predict that is going to run the gauntlet this year is: how do you increase productivity without losing your soul?

Posted in Cool Stuff for Small Businesses, Benchmark Series & Contests

Shireen Qudosi

The 3 Heads of a Viral Marketing Strategy

Jan 14 2015, 03:00 AM by

The 3 Heads of a Viral Marketing Strategy Ask just about any marketing manager what they’d ultimately love to see, and you can bet they’d say it’s to “go viral”. But what does going viral even mean? If you recall the most virulent marketing strategy of 2014, it would be the ALS ice bucket challenge. And when you walk away from that challenge, even months later, the one thing you can quickly recall of the tip of your tongue is some charity called ALS. That right there is marketing goal and it’s the ultimate goal of any hard working marketing department. How you get there though, is another beast entirely – and it starts with changing your understanding of the word “viral.”

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Top 5 Failed Business Resolutions in the New Year

Jan 02 2015, 03:00 AM by

Top 5 Failed Business Resolutions in the New Year With 2015 here, businesses are scrambling to “optimize” and “revitalize” their marketing strategy. Despite these wonderfully placed intentions, most of these resolutions (like most personal resolutions) will nose dive into the ground within the first two months. The reason for this is simple: you cannot make a grandiose plan without having some sort of strategic year-long measurable plan action in place to support your resolution. If you’re at the point where your team is about to meet internally or with clients to assess a 2015 strategy, make sure that none of your efforts mirror the following list of the top 5 failed resolutions.

Posted in Cool Stuff for Small Businesses

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