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Online Marketing Blog

Shireen Qudosi

This is How You’re Blowing Your Budget When Working with a Creative Agency

Apr 30 2015, 03:00 AM by

This is How You’re Blowing Your Budget When Working with a Creative Agency Signing up with a marketing, advertising, or public relations can be a pretty monumental step in your business growth. You’re going to be working with a bunch of creative cut-throat Mad Men types, and you’re their number one star – you’re their client!

Yet, here’s the thing...

They’re not working for you. They’re working with you.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Confessions of an Email Marketing Hoarder

Apr 29 2015, 03:00 AM by

Confessions of an Email Marketing Hoarder At this precise moment, I have exactly 48,979 emails in my Gmail account. Most of these are email marketing campaigns. As a writer with an interest in multiple fields, I’ve long relied on emails to keep track of everything from internal communications, idea generation, and research files. I’ve been doing this before there was Pocket, Evernote, or any of the other amazing filing and bookmarking tools. In fact, email still is one of my key information archiving tools because I know there are literally hundreds of thousands of pieces of information that have been accruing since the start of my email addiction.

Posted in Cool Stuff for Small Businesses, Email Tips

Shireen Qudosi

How Retail Can Benefit From Segmented Email Marketing

Apr 16 2015, 03:00 AM by

How Retail Can Benefit From Segmented Email Marketing Email marketing is most often used in journalism and marketing industries – however the most profitable industry for email marketing is retail. By far, email marketing encourages the highest rate of conversion within the retail sector. The fact is that today’s consumer landscape needs customization and exposure – two things that email marketing excels at, especially when you’re utilizing list segmentation. And the one industry that’s ripe to benefit from this equation is retail.

Posted in Cool Stuff for Small Businesses, Email Tips

Shireen Qudosi

2 Ways You Can Be Reusing Your Targeted Email Campaign Archives

Apr 15 2015, 03:00 AM by

2 Ways You Can Be Reusing Your Targeted Email Campaign Archives If we’re driven by productivity and efficiency, then what we produce during that time also needs to both productive and efficient tools that keep generating momentum. As a rule, every single marketing piece you create needs to have a longer shelf-life than just the immediate use of that marketing piece. The same holds true for email marketing campaigns.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Taco Bell’s #BreakfastDefector Marketing Campaign Underscores Cultural Shift Toward Dystopian Breakdown

Apr 09 2015, 03:00 AM by

Taco Bell’s #BreakfastDefector Marketing Campaign Underscores Cultural Shift Toward Dystopian Breakdown In the last two centuries, you could measure society by its literature and poetry. Romanticism (1800-1850), for example, was a reaction to the Industrial Revolution – which in itself was a jarring experience that turned time and action in to a commodity and gave birth to bleak landscapes. In the following century, World War 1 gave rise to great literary works in which characters were scarred by war.

In another hundred years, they won’t need to read the books of our time to understand us. They’ll just need to look at our advertising campaigns.

Posted in Cool Stuff for Small Businesses

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