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Online Marketing Blog

Shireen Qudosi

How to Hack Into Your Customer’s Mind

Nov 04 2015, 03:00 AM by

How to Hack Into Your Customer’s Mind Your business is always evolving – at least it should be if you’re interested in keeping current with where your customers are at. Whether you’re in retail, non-profit, or the academic sector, your marketing manager’s goal should be to be an avant-garde thinker that is growth oriented. The direction of that growth will be determined by what your customers want.

The next step is figuring out what that looks like exactly.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

10 Tips on the Inventive Mind from the World’s Best Thinkers

Oct 30 2015, 03:00 AM by

10 Tips on the Inventive Mind from the World’s Best Thinkers What advice would the world’s most gifted minds have to say on invention? Read on to find out…

“Creativity is intelligence having fun.” – Albert Einstein

The marketing world already knows about the powerful association between creativity and intelligence. They recognize that intelligence fuels creativity. However, industries where intelligence leads first are missing this mark. An intelligent mind is creative because it has to be creative to query, process and rearrange the information coming at it. That said, if your business is rich in academia but you have a sterile environment, it might be time to shake things up a little bit. Einstein would agree: “Play is the highest form of research.”

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

The Importance of Cultivating an Inventive Mind

Oct 29 2015, 03:00 AM by

The Importance of Cultivating an Inventive Mind Imagine the scenario: you enter a boxing ring on the day of a big fight. You’re thrilled to be there and everyone is rooting for you. You enter the ring, the bell rings, and you get knocked out…because you didn’t spend one minute training for the fight before hand. In fact, up until that moment, you’d never even been inside a ring let alone a professional fight.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Reinventing Yourself: A Marketer’s Guide to Hacking into a Better Self

Oct 22 2015, 03:00 AM by

Reinventing Yourself: A Marketer’s Guide to Hacking into a Better Self Even though marketing is one of those industries where you constantly have to learn new ways of doing things, it can be challenging to implement new ideas into a new marketing persona. The fact is, chances are you’re learning new ideas but you’re still the same old you. Reinventing your marketing persona requires a constant vigilance in being aware of where your gaps are, what you’re learning, how you’re learning it or implementing it, and whether you’re mindful of your environment and what you’re doing to constantly evolve that environment too. It sounds like a lot but it’s really not – it’s more of a cultivated mindset that is achievable with practice.

Posted in Cool Stuff for Small Businesses

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