Welcome to Benchmark!

Online Marketing Blog

Shireen Qudosi

5 Reasons You Should Outsource Your Content

Mar 25 2015, 03:00 AM by

5 Reasons You Should Outsource Your Content One of the smartest things I’m seeing more and more companies do is to outsource their content. They may have a great in-house writer, but there’s a realization of and appreciation for the time it takes to craft a really great piece of content. When evaluating whether you should shift content out, consider the following compelling value-driven reasons.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Seven Ways to be an Awesome Communicator: Part 2

Mar 18 2015, 03:00 AM by

Seven Ways to be an Awesome Communicator: Part 2 In part one of this two-part series on awesome communication, I discussed the first three traits of effective communication: clarity, concise and concrete. Stemming from a communications training on the 7 C’s of effective communication, based on a Mind Tools training, we continue with the other 4 ways to get that much better at getting what you need and what you want through effective communication.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Giving Your Office the X-Factor: What You Need for an Incredibly Cool Workspace

Mar 06 2015, 03:00 AM by

Giving Your Office the X-Factor: What You Need for an Incredibly Cool Workspace Quite possibly the saddest thing in the world is a company that looks great online but rather dilapidated in person. Unfortunately, this is most companies – and here’s why.

Today’s cultural currency means that your value as a company is derived from not only what you can offer your clients, but the cultural value they receive. The same holds true for recruitment when trying to hold your company as superior to the competition in order to attract the most innovative recruits.

Posted in Cool Stuff for Small Businesses

More