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Shireen Qudosi

What to Look for in a Content Writer

Sep 11 2014, 06:00 AM by

What to Look for in a Content Writer One of the highest performing people on your team is your content writer. Today’s content writer has become an indispensable asset to any team, but it’s a role that’s still relatively an anomaly for managers who don’t understand exactly a content writer does ... or better yet, should be doing.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

How Brands are Marketing Themselves with Instagram

Sep 10 2014, 06:00 AM by

How Brands are Marketing Themselves with Instagram Last week I covered the marketing genius behind the ALS Ice Bucket Challenge, and afterward came across a great article titled “Why Facebook is for ice buckets, Twitter is for Ferguson.” The point being, while both platforms are relevant, they’re each used for their own purpose. The question posed by most business owners is how do you discern the value between various platforms, and it boils down to this: “Why do I need it?”

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Work Hacks to Get You Through the Day

Sep 08 2014, 06:00 AM by

Work Hacks to Get You Through the Day Even though Labor Day is all about giving you a break from work, its secret purpose may be to prime you for the fall and winter holiday madness. While some companies face their heaviest workload during this time of the year, the fact remains that Thanksgiving and Christmas season both drum up a desperate desire to be anywhere but here. Yet, as the New Year so grimly reminds us, there’s really no escaping your daily duties, so rather than trying to day dream through your work day, you’re better off finding some quality hacks to get you through it.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Amazon and Pinterest Mean Business with New Analytical Tools

Sep 04 2014, 06:00 AM by

Amazon and Pinterest Mean Business with New Analytical Tools The tough thing about being on top is that somebody below you is always trying to climb up to take your place. I bet that’s probably how Google feels this week. The once heralded king of Ad Words is facing some stiff competition from Amazon who’s decided it wants in on ad words. Meanwhile, Pinterest has news of its own: the top tier social platform will now offer marketers a much sought after analytics dashboard. While these may just seem like effectual changes for online platforms, typical of their presence and predictive of their need to grow, it’s actually telling us a whole lot more.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

The Hidden Marketing Strategy in the Overwhelmingly Successful ALS Challenge

Sep 03 2014, 06:00 AM by

The Hidden Marketing Strategy in the Overwhelmingly Successful ALS Challenge For the past couple weeks, we’ve all seen a seemingly endless stream of videos from people partaking in the ALS Ice Bucket Challenge.

What really amazes me isn’t that the campaign went viral, but that it attracted such a diverse group of participants. The campaign’s wild success can be pinned down to single component – one that you can easily reproduce in any of your own future marketing campaigns. Hailed as the Chuck Norris of branding, author John Morgan writes one of the most compelling branding books to date, titled Brand Against the Machine. In it, he reveals one golden tidbit of advice: “The future of branding is marketing with people and not at them.”

Posted in Cool Stuff for Small Businesses

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