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Shireen Qudosi

The Art of Dealing with Challenging Clients

Jul 30 2014, 03:00 AM by

The Art of Dealing with Challenging Clients I recently had a chat with a friend who’s been dealing with a very difficult client all summer long. The conversation triggered a review of my own past experiences with challenging clients and the advice I wish I could go back and give myself. First and foremost, think that there’s really no such thing as a challenging client. There are however clients that you may not have figured out yet, and clients that require you to step up your own game.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Two Benchmarks of Creatively Driven Leaders

Jul 28 2014, 06:00 AM by

Two Benchmarks of Creatively Driven Leaders The key to being a creatively-driven leader is in the ability to inspire imagination in the workplace. Luckily, that doesn’t mean you need to necessarily be creative yourself. What it does mean is that you need to be able to create a workplace culture that encourages deviancy from the norm. It’s only when people are willing to steer away from the routine of everyday business that they have the freedom to explore alternate ideas. That’s precisely where your job as a leader comes in: in creating that free-range environment.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

How to Measure Your Direct Mail Campaigns

Jul 17 2014, 03:00 AM by

How to Measure Your Direct Mail Campaigns Direct mail campaigns are treated as something beyond the pale. They’re a sort of relic carried over from the last century with companies carrying them about because it’s just something that ways always done – so they continue doing it. The problem with direct mail is that it’s very difficult to measure a return on. While some direct mail vendors offer analytics, this route is usually only taken with high budget campaigns. For the rest of us, there’s a slightly more work-intensive strategy.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

The Art of Being a Great Salesman

Jul 16 2014, 03:00 AM by

The Art of Being a Great Salesman In recent years, the marketing department has been hailed has the most important area for business development. In fact, in recent years marketing and sales have gone head to head over which department offers a business more profit-based value. Companies eyeing the problem through a more innovative lens have realized that sales and marketing departments should be working hand in hand because they both rely on each other to succeed and have the same overarching strategy. I would say that if really look at what motivates someone to convert into a customer, it would be sales. Even from a marketing perspective, as a marketer, I’d say you can’t really do your job unless you’re thinking like a salesman.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

The Who What How of Customer Surveys

Jul 14 2014, 06:00 AM by

The Who What How of Customer Surveys Surveying customers can be an easy, fairly inexpensive and a very useful strategy to let customers know you’re listening to them. It’s also a great way of gaining insight-based business data in order to assess performance. However, how you go about planning and executing your strategy makes the difference between how successful and rich your results will be.

Posted in Cool Stuff for Small Businesses

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