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Shireen Qudosi

The 3 Heads of a Viral Marketing Strategy

Jan 14 2015, 03:00 AM by

The 3 Heads of a Viral Marketing Strategy Ask just about any marketing manager what they’d ultimately love to see, and you can bet they’d say it’s to “go viral”. But what does going viral even mean? If you recall the most virulent marketing strategy of 2014, it would be the ALS ice bucket challenge. And when you walk away from that challenge, even months later, the one thing you can quickly recall of the tip of your tongue is some charity called ALS. That right there is marketing goal and it’s the ultimate goal of any hard working marketing department. How you get there though, is another beast entirely – and it starts with changing your understanding of the word “viral.”

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Top 5 Failed Business Resolutions in the New Year

Jan 02 2015, 03:00 AM by

Top 5 Failed Business Resolutions in the New Year With 2015 here, businesses are scrambling to “optimize” and “revitalize” their marketing strategy. Despite these wonderfully placed intentions, most of these resolutions (like most personal resolutions) will nose dive into the ground within the first two months. The reason for this is simple: you cannot make a grandiose plan without having some sort of strategic year-long measurable plan action in place to support your resolution. If you’re at the point where your team is about to meet internally or with clients to assess a 2015 strategy, make sure that none of your efforts mirror the following list of the top 5 failed resolutions.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Inspired Thought Leadership From Seth Godin’s “The Icarus Deception” – Part 2

Dec 18 2014, 03:00 AM by

Inspired Thought Leadership From Seth Godin’s “The Icarus Deception” – Part 2 A discussion Godin’s thought leadership gems from his brilliant book, The Icarus Deception, started off with an in-depth look at just how the thinker defines art in business. Unlike most ground-breaking works of creative labor, Godin’s work requires us to pause to really saturate the idea he’s trying to get across. For one, Godin draws on the Greek myth of Icarus to spin an original interpretation on a classic tale about reaching new heights and stepping out of boundaries, however fatally, while at the same time encouraging us to be artists. So the underlying question many of you will have is: what do the two have to do with each other.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Inspired Thought Leadership from Seth Godin’s “The Icarus Deception” – Part 1

Dec 17 2014, 03:00 AM by

Inspired Thought Leadership from Seth Godin’s “The Icarus Deception” – Part 1 “Fly Closer to the Sun.” – Seth Godin

Genius thought-leader and marketing guru, Seth Godin’s book The Icarus Deception is a work of art. It just so happens that the book itself talks about art – namely, the art of business. The entire work is a bow to the Greek myth of Icarus, the boy with wings built by his craftsman father who flew a little too close to the sun. However, much like Malcolm Gladwell’s David and Goliath, Godin offers a unique new perspective to this classic tale. For marketers, he offers a golden lesson, one that calls upon us to be artists and take risks – but really what he’s saying is a whole lot more powerful than just that.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Office Holidays: What Your Gift Says About You

Dec 11 2014, 03:00 AM by

Office Holidays: What Your Gift Says About You Holiday gift giving isn’t just about a once a year transaction. Rather, it’s an opportunity to show your team members who you are as a person. This is particularly important in cases where you’re office interaction is limited and when you’re trying to be recognized as management material. How you choose your gift can make you either the butt end of a joke, where all you’re seen as is a joke, or it can work in your favor to showcase your strengths. If strengths are all you really have, the right gift can also humanize you to your colleagues and make them see you as “one of them.” In this way, the holiday gift exchange is more of a political maneuver that just another end of year event.

Posted in Cool Stuff for Small Businesses

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