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Online Marketing Blog

Shireen Qudosi

How Retail Can Benefit From Segmented Email Marketing

Apr 16 2015, 03:00 AM by

How Retail Can Benefit From Segmented Email Marketing Email marketing is most often used in journalism and marketing industries – however the most profitable industry for email marketing is retail. By far, email marketing encourages the highest rate of conversion within the retail sector. The fact is that today’s consumer landscape needs customization and exposure – two things that email marketing excels at, especially when you’re utilizing list segmentation. And the one industry that’s ripe to benefit from this equation is retail.

Posted in Cool Stuff for Small Businesses, Email Tips

Shireen Qudosi

2 Ways You Can Be Reusing Your Targeted Email Campaign Archives

Apr 15 2015, 03:00 AM by

2 Ways You Can Be Reusing Your Targeted Email Campaign Archives If we’re driven by productivity and efficiency, then what we produce during that time also needs to both productive and efficient tools that keep generating momentum. As a rule, every single marketing piece you create needs to have a longer shelf-life than just the immediate use of that marketing piece. The same holds true for email marketing campaigns.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Taco Bell’s #BreakfastDefector Marketing Campaign Underscores Cultural Shift Toward Dystopian Breakdown

Apr 09 2015, 03:00 AM by

Taco Bell’s #BreakfastDefector Marketing Campaign Underscores Cultural Shift Toward Dystopian Breakdown In the last two centuries, you could measure society by its literature and poetry. Romanticism (1800-1850), for example, was a reaction to the Industrial Revolution – which in itself was a jarring experience that turned time and action in to a commodity and gave birth to bleak landscapes. In the following century, World War 1 gave rise to great literary works in which characters were scarred by war.

In another hundred years, they won’t need to read the books of our time to understand us. They’ll just need to look at our advertising campaigns.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

In the Battle of Brands, McDonald’s Destroyed by #RoutineRepublic

Apr 08 2015, 03:00 AM by

In the Battle of Brands, McDonald’s Destroyed by #RoutineRepublic The internet was buzzing last week with Taco Bell’s riotous new commercial launching a highly creative attack ad against breakfast rival, McDonalds. “Routine Republic,” a 3 minute pre-released commercial, which officially aired during The Walking Dead’s 90-minute season finale, was an Orwellian masterpiece that showed an “outdated” brand as fundamentally dystopian.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

The 2 Laws of Time Management: Time Blocking

Apr 03 2015, 03:00 AM by

The 2 Laws of Time Management: Time Blocking In my last post, I discussed the Action Priority Matrix as a solution to discovering which of your tasks had value and which didn’t. The Action Priority Matrix also considered the level of effort required per each value item, so that moving forward you can filter future tasks into each quadrant. Getting into this habit at the start of each day, or at the onset of a project request, can really help you determine which efforts are worth your time – and which are time wasters.

Posted in Cool Stuff for Small Businesses

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